ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part 6

CLICK DOCUMENTS 11 Great Content Marketing & Social Media Marketing Quotes for 2009 Part 6 Compiled By: Ambal Balakrishnan 1

Paul Chaney Twitter pchaney Two chief cornerstones of social media are "authenticity" and "transparency”. thesocialmediahandyman.com CLICK DOCUMENTS 2

Paul Dunay Twitter PaulDunay A good Social Media strategy starts with looking at what Conversations you want to engage in, what Objectives you have for engaging in those conversations, what Strategy you will have to fulfill on those objectives and finally what Technology you will use to get there. pauldunay.com CLICK DOCUMENTS 3

Paul Gillin Twitter pgillin The term “social media” is almost a misnomer in this context. Business people usually aren‟t looking to socialize when making buying or career but rather want actionable advice as quickly as possible. That‟s why the tools that work best are those that let people easily discover what they‟re looking for and extract value quickly. CLICK paulgillin.com DOCUMENTS 4

Pete Cashmore Twitter mashable We‟re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. mashable.com CLICK DOCUMENTS 5

Peter Kim Twitter peterkim Social media is starting to make inroads at non-tech-oriented businesses. We have merely scratched the surface on the potential of social business. BeingPeterKim.com CLICK DOCUMENTS 6

Rajesh Setty Twitter Upbeatnow Social Media has lowered the barrier to initiate conversations. Unfortunately, most conversations initiated via social media go nowhere. How do you elevate those conversations and convert them into real relatonships – online and offline? CLICK Rajeshsetty.com DOCUMENTS 7

Rebel Brown Twitter RebelBrown Social media is a powerful communications tool. But it can't be approached with traditional marketing messages and positioning. In the social media world – chest thumping and „me me me‟ marketing is the fastest way to send your audience packing. Blog.rebelbrown.com CLICK DOCUMENTS 8

Rick Liebling Twitter eyecube Whether it‟s a press release, website, media tour, podcast or live event, what we, as marketing communications practitioners, are doing is marketing content. I believe looking at it this way reframes what it is we do for clients. It‟s more of a mindset than a completely different skillset. CLICK rickliebling.com DOCUMENTS 9

Rohit Bhargava Twitter rohitbhargava By far the most common myth, giving up control is a defeatist way of looking at social media. It means that anyone can say anything about your brand and there is nothing you can do and no input you can have. The truth is actually that control in the best of cases is shared. You have a point of view and your customers do as well. CLICK rohitbhargava.typepad.com DOCUMENTS 10

Scott Monty Twitter ScottMonty The only thing that matters is good content. Provide what your customers want and they'll keep coming back. Create it in every form, test it out, pull what doesn't work, and don't be afraid to experiment. scottmonty.com CLICK DOCUMENTS 11

Seamus Walsh Twitter SeamusWalsh First understand social media is not a panacea, it is a means to an end and should be part of a thought out customer touch point strategy. CLICK vaztinc.com DOCUMENTS 12

THANK you Blog: ClickDocuments – ConnectTheDocs, ClickIdeas Twitter: @ClickDocuments, @Ambal 13

ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part 6

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