Transcript of "ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part 6"
11 Great Content Marketing & Social Media Marketing Quotes for 2009
Compiled By: Ambal Balakrishnan
Paul Chaney Twitter pchaney
Two chief cornerstones of social
media are "authenticity" and
Paul Dunay Twitter PaulDunay
A good Social Media strategy starts
with looking at what Conversations
you want to engage in, what
Objectives you have for engaging in
those conversations, what Strategy
you will have to fulfill on those
objectives and finally what Technology
you will use to get there.
Paul Gillin Twitter pgillin
The term “social media” is almost a
misnomer in this context.
Business people usually aren‟t
looking to socialize when making
buying or career but rather want
actionable advice as quickly as
possible. That‟s why the tools that
work best are those that let people
easily discover what they‟re looking
for and extract value quickly.
Pete Cashmore Twitter mashable
We‟re living at a time when
attention is the new currency.
Those who insert themselves into
as many channels as possible
look set to capture the most
Peter Kim Twitter peterkim
Social media is starting to make
inroads at non-tech-oriented
businesses. We have merely
scratched the surface on the
potential of social business.
Rajesh Setty Twitter Upbeatnow
Social Media has lowered the
barrier to initiate conversations.
conversations initiated via social
media go nowhere. How do you
elevate those conversations and
convert them into real
relatonships – online and offline?
Rebel Brown Twitter RebelBrown
Social media is a powerful
communications tool. But it
can't be approached with
messages and positioning. In
the social media world – chest
thumping and „me me me‟
marketing is the fastest way to
send your audience packing.
Rick Liebling Twitter eyecube
Whether it‟s a press release,
website, media tour, podcast or live
event, what we, as marketing
communications practitioners, are
doing is marketing content. I
believe looking at it this way
reframes what it is we do for
clients. It‟s more of a mindset than
a completely different skillset.
Rohit Bhargava Twitter rohitbhargava
By far the most common myth, giving
up control is a defeatist way of looking
at social media. It means that anyone
can say anything about your brand and
there is nothing you can do and no
input you can have. The truth is
actually that control in the best of
cases is shared. You have a point of
view and your customers do as well.
Scott Monty Twitter ScottMonty
The only thing that matters is
good content. Provide what your
customers want and they'll keep
coming back. Create it in every
form, test it out, pull what doesn't
work, and don't be afraid to
Seamus Walsh Twitter SeamusWalsh
First understand social media is
not a panacea, it is a means to
an end and should be part of a
thought out customer touch point