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7 Ss of Content Marketing. Strategy, Segment, Simple, Succinct, Scannable, Steak and Sizzle and Social Media....

7 Ss of Content Marketing. Strategy, Segment, Simple, Succinct, Scannable, Steak and Sizzle and Social Media.
2 Essentials of Content Marketing
* Strategy - Do you have a Content Marketing Strategy?
* Segment - How do use Content to engage with different Market Segments?
4 Essentials of Content
* Simple - Is your Content Simple?
* Succinct - Is your Content Succinct?
* Scannable - Is your Content Scannable?
* Steak and Sizzle - Does your Content have both Steak and Sizzle?
1 Bonus must-have for Content Marketing
* Social Media - Is Social Media part of your Content Marketing Plan?

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  • 1. CLICK DOCUMENTS 7 S’s of Content Marketing Ambal Balakrishnan
  • 2. STRATEGY Do you have a Content Marketing Strategy ? “ Strategy 101 is about choices: You can't be all things to all people.” – Michael Porter
  • 3. SEGMENT How do you use Content to engage with different Market Segments ? “ A market segment is a community with a shared worldview.” –Seth Godin
  • 4. SIMPLE Is your Content Simple ? "Everything should be made as simple as possible, but not simpler.” - Albert Einstein
  • 5. SUCCINCT Is your Content Succinct ? "I didn't have time to write a short letter, so I wrote a long one instead." –Mark Twain
  • 6. SCANNABLE Is your Content Scannable ? “ Most people read online by scanning the page for individual words or phrases, headings and other visual cues.” – Darren Rowse
  • 7. STEAK & SIZZLE Does your Content have both Steak and Sizzle ? Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski
  • 8. SOCIAL MEDIA Is Social Media part of your Content Marketing Plan? “ Social media is not a media. The key is to listen, engage, and build relationships”. - David Alston
  • 9. CLICK DOCUMENTS THANK you www.clickdocuments.com/connectthedocs