CLICK DOCUMENTS 6 C’s of Content Marketing Ambal Balakrishnan
CUSTOMER Who is your  Customer ? "The single most important thing to remember about any enterprise is that there are ...
COMMUNITY How do you build and interact with your  Community ? “ Respect those who come to you with open ears and foster a...
CONTENT What  Content  do you need to create and distribute? “ If your content is something that your customers are willin...
CONVERSATION How do you enable and engage in  Conversations ? “ Conversation Marketing ensures that you know your audience...
CONTINUITY Do you have  Continuity  in your marketing? “ Finally, strategy must have continuity. It can't be constantly re...
CONSISTENCY Are your marketing messages  Consistent ? “ If you want your target market to discover and purchase your produ...
CLICK DOCUMENTS THANK  you www.clickdocuments.com/connectthedocs
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ClickDocuments: 6 C's of Content Marketing

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Marketing 101 taught you the The 5 C's of Traditional Marketing are Company, Collaborators, Customers, Competitors, and Context. What are the 6 C's of Content Marketing?

* Customer
* Community
* Content
* Conversation
* Continuity
* Consistency

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ClickDocuments: 6 C's of Content Marketing

  1. 1. CLICK DOCUMENTS 6 C’s of Content Marketing Ambal Balakrishnan
  2. 2. CUSTOMER Who is your Customer ? "The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." Peter Drucker
  3. 3. COMMUNITY How do you build and interact with your Community ? “ Respect those who come to you with open ears and foster a sense of community.” — P.T. Sudo
  4. 4. CONTENT What Content do you need to create and distribute? “ If your content is something that your customers are willing to share, you've unlocked the secret of engagement.” – Joe Pulizzi
  5. 5. CONVERSATION How do you enable and engage in Conversations ? “ Conversation Marketing ensures that you know your audience, target them with an appropriate message, and then observe their response and adjust that message accordingly.” – Ian Lurie
  6. 6. CONTINUITY Do you have Continuity in your marketing? “ Finally, strategy must have continuity. It can't be constantly reinvented.” –Michael Porter
  7. 7. CONSISTENCY Are your marketing messages Consistent ? “ If you want your target market to discover and purchase your product, you must tell a consistent, authentic, believable story that fits the way they view the world.” – Seth Godin
  8. 8. CLICK DOCUMENTS THANK you www.clickdocuments.com/connectthedocs

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