4S's of Social Media Marketing - ClickDocuments

CLICK DOCUMENTS4 S’s of Social Media MarketingAmbal Balakrishnan 1

STRATEGY “Strategy 101 is about choices: You cant be all things to all people.” – Michael Porter Do you have a Social Media Strategy? 2

SEGMENT “A market segment is a community with a shared worldview.” –Seth Godin Do you interact with different Segments differently? 3

STEAK & SIZZLE Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski Does your Social Media Presence have both Steak and Sizzle? 4

SOCIAL MEDIA “Social media is not a media. The key is to listen, engage, and build relationships”. - David Alston Is Social Media part of your overall Marketing Plan? (not a stand alone) 5

CLICK DOCUMENTSTHANK youwww.clickdocuments.com/connectthedocs 6

4S's of Social Media Marketing - ClickDocuments

by Ambal Balakrishnan on Dec 07, 2011

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