4S's of Social Media Marketing - ClickDocuments

  • 485 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
485
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CLICK DOCUMENTS4 S’s of Social Media MarketingAmbal Balakrishnan 1
  • 2. STRATEGY “Strategy 101 is about choices: You cant be all things to all people.” – Michael Porter Do you have a Social Media Strategy? 2
  • 3. SEGMENT “A market segment is a community with a shared worldview.” –Seth Godin Do you interact with different Segments differently? 3
  • 4. STEAK & SIZZLE Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski Does your Social Media Presence have both Steak and Sizzle? 4
  • 5. SOCIAL MEDIA “Social media is not a media. The key is to listen, engage, and build relationships”. - David Alston Is Social Media part of your overall Marketing Plan? (not a stand alone) 5
  • 6. CLICK DOCUMENTSTHANK youwww.clickdocuments.com/connectthedocs 6