CLICK    DOCUMENTS4 S’s of Social Media MarketingAmbal Balakrishnan                                  1
STRATEGY   “Strategy 101 is about choices: You cant be all things to           all people.” – Michael Porter              ...
SEGMENT   “A market segment is a community with a shared          worldview.” –Seth Godin                         Do you i...
STEAK & SIZZLE   Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski                              Does your Social M...
SOCIAL MEDIA   “Social media is not a media. The key is to listen, engage,               and build relationships”. - David...
CLICK   DOCUMENTSTHANK youwww.clickdocuments.com/connectthedocs                                        6
Upcoming SlideShare
Loading in...5
×

4S's of Social Media Marketing - ClickDocuments

554

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
554
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

4S's of Social Media Marketing - ClickDocuments

  1. 1. CLICK DOCUMENTS4 S’s of Social Media MarketingAmbal Balakrishnan 1
  2. 2. STRATEGY “Strategy 101 is about choices: You cant be all things to all people.” – Michael Porter Do you have a Social Media Strategy? 2
  3. 3. SEGMENT “A market segment is a community with a shared worldview.” –Seth Godin Do you interact with different Segments differently? 3
  4. 4. STEAK & SIZZLE Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski Does your Social Media Presence have both Steak and Sizzle? 4
  5. 5. SOCIAL MEDIA “Social media is not a media. The key is to listen, engage, and build relationships”. - David Alston Is Social Media part of your overall Marketing Plan? (not a stand alone) 5
  6. 6. CLICK DOCUMENTSTHANK youwww.clickdocuments.com/connectthedocs 6

×