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11 Marketing Lessons to be Learned from Driving
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11 Marketing Lessons to be Learned from Driving

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  • 1. 11 Marketing Lessons to be Learned from Driving Ambal Balakrishnan 1
  • 2. Marketing Lesson #1 Start the campaign instead of just talking about it. Get behind the wheel and learn to drive. Photo Courtesy: Nate on flickr The way to get started is to quit talking and CLICK begin doing. - Walt Disney DOCUMENTS 2
  • 3. Marketing Lesson #2 Know your short term and long term marketing goals. You wouldn't start driving without a map or a GPS, would you? Photo Courtesy: Piaser on flickr If you don't know where you're going, you CLICK might not get there.- Yogi Berra DOCUMENTS 3
  • 4. Marketing Lesson #3 Learn from marketing mistakes of the past but focus on the future. Check the rear-view mirror while keeping your eyes steadily on the road ahead. Photo Courtesy: WheatFields on flickr The past is behind, learn from it. The future is CLICK ahead, prepare for it. - Thomas S. Monson DOCUMENTS 4
  • 5. Marketing Lesson #4 Focusing on your competition instead of your customer is suicide. Don’t focus on the pole. Focus on the road you are on. Photo Courtesy: travalicando on flickr Focus on competition has always been a formula for mediocrity. - Daniel Burrus CLICK DOCUMENTS 5
  • 6. Marketing Lesson #5 Your customers are watching you constantly – play nice. Kids are observing from the back seat all the time. Photo Courtesy: frumbert on flickr Whenever you do a thing, act as if all the CLICK world were watching. - Thomas Jefferson DOCUMENTS 6
  • 7. Marketing Lesson #6 Marketing expertise is distributed – seek help and learn. Stop and ask for help along the way and be aware of your blind spots. Refusing to ask for help when you need it Photo Courtesy: swafo on flickr is refusing someone the chance to be CLICK helpful.- Ric Ocasek DOCUMENTS 7
  • 8. Marketing Lesson #7 Hope for the best and prepare for the worst in your marketing campaign. Drive defensively and tackle roadblocks, dead ends, detours and red signals. Photo Courtesy: unclestabby on flickr Your most unhappy customers are your CLICK greatest source of learning. -Bill Gates DOCUMENTS 8
  • 9. Marketing Lesson #8 Always easier to sell a branded and great product. Luxury cars command more respect. Photo Courtesy: thepma on flickr You have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or CLICK break them in the market place. - David Ogilvy DOCUMENTS 9
  • 10. Marketing Lesson #9 Budget wisely and use metrics to measure success of marketing campaigns. Gas up enough and stay nourished and refreshed for a long road trip. Photo Courtesy: larskflem on flickr We were driving along, watching only the speedometer, when in fact we were CLICK running out of gas. - Michael Dell DOCUMENTS 10
  • 11. Marketing Lesson #10 If you have invested marketing dollars in a project that gone bad, quit or change course. If you are on the wrong road, don’t hesitate to turn around. Photo Courtesy: aeroworks on flickr A dead end street is a good place to turn CLICK around. - Naomi Judd DOCUMENTS 11
  • 12. Marketing Lesson #11 There are several knobs that you can control in marketing projects. The only thing you control is steering wheel, brake and your attitude. Photo Courtesy: wwworks on flickr It makes no sense to worry about things you have no control over because there's nothing you can do about them, and CLICK why worry about things you do control? - Wayne Dyer DOCUMENTS 12
  • 13. THANK you Blog: ClickDocuments – ConnectTheDocs, ClickIdeas Twitter: @ClickDocuments, @Ambal 13