Sony Music and AWS Greg Taylor Senior System Engineer Sony Music Entertainment

Sony Music and AWS Sony Music Entertainment is one of the top 4 largest recorded music management companies in the world 1,000's of Artist Sites Future is faster growth, more complexity 100's of Custom Stores from One Architecture that Scales Automatically Standard Architecture and API allow focus to be on customized content Why Use Virtualized Hardware Solutions? Rapid Testing and Provisioning = Quicker Engineering Solutions Why Use AWS as Our Cloud Provider? Architecture and Offerings are Still Best Fit

Sony Music Entertainment is one of the top 4 largest recorded music management companies in the world

1,000's of Artist Sites

Future is faster growth, more complexity

100's of Custom Stores from One Architecture that Scales Automatically

Standard Architecture and API allow focus to be on customized content

Why Use Virtualized Hardware Solutions?

Rapid Testing and Provisioning = Quicker Engineering Solutions

Why Use AWS as Our Cloud Provider?

Architecture and Offerings are Still Best Fit

Sony Artist Sites

Sony Online Stores

Leading Reasons for AWS AWS Strengths: Persistent storage on demand via EBS with standard file system access Large choice of OS and software AMI's Easy custom OS Imaging Auto scaling increases and decreases number of servers on demand Multiple redudant data centers reduce risk Low cost per instance with new reservation system AWS Partner - Rightscale Strengths: Templates for db master/slave available Templates for different architectures like tomcat app servers / load balancers- web server/app servers ready to use Manage entire deployment with one template for all Servers Server template / script versioning built-in to portal Scripts ready made for restoring a crashed master or slave db

AWS Strengths:

Persistent storage on demand via EBS with standard file system access

Large choice of OS and software AMI's

Easy custom OS Imaging

Auto scaling increases and decreases number of servers on demand

Multiple redudant data centers reduce risk

Low cost per instance with new reservation system

AWS Partner - Rightscale Strengths:

Templates for db master/slave available

Templates for different architectures like tomcat app servers / load balancers- web server/app servers ready to use

Manage entire deployment with one template for all Servers

Server template / script versioning built-in to portal

Scripts ready made for restoring a crashed master or slave db

Technology Used EBS: Mysql master db / slave db storage with hourly snapshots Automatic recovery of database servers EC2: Haproxy - Redudant proxy servers Apache / App servers (JRuby Tomcat App Servers) Automatic Scalable App Server Array Payment Proxy - (PCI Compliant - Scalable Solution) Transcoder server creates music video with the fans of our artists S3: Custom solution built in-house uploads all artist assets to our in-house servers and then uploads them to the S3 bins after creating a custom url for the artist web sites - almost a Terabyte of data SimpleDB: High-volume memorial site (michaeljackson.com) scaled to millions of fans per day

EBS:

Mysql master db / slave db storage with hourly snapshots

Automatic recovery of database servers

EC2:

Haproxy - Redudant proxy servers

Apache / App servers (JRuby Tomcat App Servers)

Automatic Scalable App Server Array

Payment Proxy - (PCI Compliant - Scalable Solution)

Transcoder server creates music video with the fans of our artists

S3:

Custom solution built in-house uploads all artist assets to our in-house servers and then uploads them to the S3 bins after creating a custom url for the artist web sites - almost a Terabyte of data

SimpleDB:

High-volume memorial site (michaeljackson.com) scaled to millions of fans per day

Sony and AWS LB LB App App App Payment Proxy Credit Processor DB Master DB Slave EBS EBS Hourly Snapshot Hourly Snapshot Amazon S3

Future Challenges & Opportunities Sony is expanding their use of the cloud in all areas, e-commerce, testing environments, rapid deployment of new stores Rapid deployment requires new solutions for automatically rolling-out new software and new server arrays Only one SSL certificate per server deployment has to be overcome

Sony is expanding their use of the cloud in all areas, e-commerce, testing environments, rapid deployment of new stores

Rapid deployment requires new solutions for automatically rolling-out new software and new server arrays

Only one SSL certificate per server deployment has to be overcome