Dr. Werner Vogels Keynote

Ahead in the Cloud
The power of Infrastructure as a Service
Dr. Werner Vogels
CTO, Amazon.com

AWS - Amazon Web Services
Custom Applications and Services
Infrastructure as a Service
Database
Amazon SimpleDB
Content Delivery
Amazon CloudFront
Messaging
Amazon Simple Queue Service (SQS)
Payments
Amazon Flexible Payments Service (FPS)
On-Demand Workforce
Amazon Mechanical Turk
Parallel Processing
Amazon Elastic MapReduce
Compute
Amazon Elastic Compute Cloud (EC2)
Storage
Amazon Simple Storage Service (S3)

Cloud Computing
On demand!
a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.
Pay as you Go
Gartner 2008

Precusors
Distributed Computing
SaaS
Virtualization
SOA

Forces Driving New Resource Models
Increasing Uncertainty
Growing Abundance
Intensifying Competition
Growing Power of Customers
Limited access to capital
From Push to Pull – Emerging Model for Mobilizing Resources – John Hagel & John Seely Brown - 2005

Addressing Uncertainty
Acquire resources on demand
Release resources when no longer needed
Pay for what you use
Leverage other’s core competencies
Turn fixed cost into variable

The 70/30 Switch
30% of time, energy and dollars
on differentiated value creation
70% of time, energy and dollars
on undifferentiated heavy lifting

COMPUTE
MESSAGING
Amazon
EC2
Amazon
SQS
STORAGE
Amazon
EBS
Amazon
SimpleDB
Amazon
S3

Amazon Infrastructure Services

Amazon Virtual Private Cloud (VPC)

Lowers Cost
Eliminates Capital Investment
Reduces Operational Costs
Increases Agility
Reduce Time to Market
Removes contraints
Foundation for21st Century Architectures
Removes the “Heavy Lifting”
Leverages Scalability, Reliability and Security

Billions of Objects in Amazon S3

Enterprise Partners

Cloud Services Ecosystem

Eliminating Capital

Time to Market

Internet Scaling

Scaling Computation

Reliable Infrastructure

Secure Infrastructure

Lower Operational Cost

Enterprise as a Platform

Reserved Instances
for Amazon EC2

Roadmap?

SecurityScalability AvailabilityPerformanceCost-effectiveness

http://aws.amazon.com

http://www.vanbregt.nl	40
http://www.marketingfacts.nl	22
http://www.slideshare.net	10
http://aymanvanbregt.posterous.com	3
https://webvpn.glr.nl	1

Dr. Werner Vogels Keynote

by Amazon Web Services on Oct 23, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 76

Statistics

Dr. Werner Vogels Keynote — Presentation Transcript