Social Media
Centerpartiets Ungdomsförbund

Agenda
1. Buzzword Bingo
2. Trends in Online Communication
3. Stakeholder Behavior
4. Barack Obama & Social Media
5. The CUF Opportunity

“Organizations must cede control of the
message in order to participate
in the conversation”

Buzzword Bingo

SEO UGC Tags
SEM Mash Up Tag Cloud
Blogosphere Hyperblog Folksonomy
Web 2.0 The Long Tail Tipping Point

Trends
New Policies

Trends
Measurable Activities

Trends
The Long Tail

\"We sold more books today that didn't sell at all yesterday
than we sold today of all the books that did sell yesterday.\"

Trends
Information Consumption

Trends
Storytelling

Stakeholders

The Commercial
Society As a Whole
Market
The Labor Market The Financial Market

Stakeholder Behavior
The Activist

Stakeholder Behavior
The Potential Recruit

Stakeholder Behavior
The Consumer

Stakeholder Behavior
The Investor

Stakeholder Behavior
The Journalist

Stakeholder Behavior
The Politician

Barack Obama

Lessons Learned
‣ Start early
‣ Build to scale
‣ Innovate where necessary, do everything else incrementally better
‣ Make it easy to find, forward & act
‣ Pick where you want to play
‣ Channel online enthusiasm into specific targeted activities

The CUF Opportunity
A Social Media Team

The team must be integrated in all aspects of
the campaign.
The team must have resources and time.
The team must consist of both
communicators and analysts.

The CUF Opportunity
Plan & Strategize

Election Strategy
Communication Strategy
Crisis & PA & Media & Recruiting etc.
Social Media Strategy

The CUF Opportunity
Measure & Search

The CUF Opportunity
Mobilize & Instruct

The CUF Opportunity
Create Central Hub

Q&A
David Thulin
+46 707 710 320
david@theamazingsociety.com