Kenshoo social 02062013

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  • By going deep in search, social and beyond, Kenshoo creates a virtuous cycle of investment based on where your next dollar (euro, pound, yen, etc.) is best spent to meet your goals.
  • Kenshoo Social measures across the entire customer engagement cycle and purchase funnelEnabling marketers to understand the full path to conversionAnd apply flexible attribution models that allocate credit for conversionsTo customer touchpoints that have a significant impactOn driving consumers into and through the purchase funnelIn this case, using an even distribution model to apply equal credit To each click and facebook impression in the path
  • Kenshoo social 02062013

    1. 1. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information Intro to Kenshoo Social
    2. 2. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 2| 2 The Kenshoo Solution – Search + Social Closed-loop Targeting. Universal Integration. Dynamic Attribution. Infinite Optimization.
    3. 3. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 3| 3 Delivering intelligence, automation, ease… • Intuitive UX • Collaborative toolset • Visual dashboards • Budget planning • Portfolio optimization • Dynamic attribution • Distributed infrastructure • Systems integration • Multi-channel tracking
    4. 4. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 4| 4 …and results. Results: average return on ad spend for Kenshoo clients$8+ totaling over billion in annual sales revenue$25
    5. 5. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 5| 5 Powered by 330+ global employees. . .
    6. 6. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 6| 6 Food & Beverage Empowering the world's most sophisticated marketers of the Top 5 U.S. Travel Websites4 of the Top 10 Global Hotel Groups6 of the Top 10 Global Telcoms6 of the Top 10 Global Retailers7 of the Top 10 Global Agency Networks10 of the Fortune 50 Companies23 Pure Plays Agencies Retailers Apparel Publishers Automotive Consumer Electronics Travel & Hospitality Entertainment Telecom Education & Careers Home & Garden Financial Services
    7. 7. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information| 7 Why Kenshoo Social? • Our Mission Statement / Approach  Illuminating the value of social media for brands through dynamic technology • Kenshoo Social 2.0 built from the ground up for social marketers • Strategic Preferred Marketing Developer (sPMD) • Unmatched experience, performance and scale • Demonstrated success with ROI-driven FB campaigns • Uniquely positioned in Search + Social + Retargeting
    8. 8. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 8| 8 Kenshoo Social Ad Manager 2.0 Quickly and easily create and launch campaigns at scale  Intuitive Ad Creation Flow • Quickly create and replicate ads and campaigns at scale  Flexible Campaign Structures • Choose one ad per campaign to control ad delivery, spend and and easily A/B test creative  Automatically Divide Segments • Quickly create custom demographic target ranges
    9. 9. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 9| 9 Kenshoo Social Ad Manager 2.0 Power and performance at your fingertips  Flexible Data Views • Customize columns for action types, performance metrics, targeting and ad settings.  Bulk Edit Ads & Campaigns • Quickly edit inline • Mass edit select elements  Ad & Campaign Cloning • Easily duplicate ads into same or new campaign • Edit select elements while cloning
    10. 10. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 10| 10 Kenshoo Social Ad Manager 2.0 Easily identify, sort and undo changes  High Level Change Categories • Quickly sort changes by type • Syncs, Sync Errors, Edits, Ad Creation, Imports  Enhanced Tooltip Messages • Explanation of error reason and suggested actions  Easily undo changes • Undo changes in any order • Guidance to prevent unintended consequences • Quickly revert evergreen or seasonal campaigns
    11. 11. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information| 11 What is Kenshoo Social Exchange? • Real time, Intent based, Retargeting, on Facebook • Bottom of the funnel, highly converting audience. • FBX = largest, highest quality retargeting inventory • Search + Facebook Ads + FBX = complete DR program • Fully Managed Program
    12. 12. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 12| 12 How does Kenshoo Social Exchange Work? 1 Marketplace Ads FBX Ad Step 1: User visits e-commerce site Step 2: User visits Facebook and sees custom ad based on web activity
    13. 13. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information| 13 Why Kenshoo Social Exchange? • Use One Provider for FB marketplace and FBX campaigns. • Measure & Attribute FBX in relation to All Facebook and Search Performance • Leverage Product Feeds for Dynamic Creative • FBX is New - Let the Experts demonstrate Success • Bottom line - Better results than Display retargeting
    14. 14. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 14| 14 Custom Audience Targeting • Leverage existing database to target users on FB by email addresses and phone numbers • Utilize all ad types (page posts, sponsored stories, social ads and web ads) while targeting defined custom audiences • Increase both life-time-value of a customer and customer retention through advertising based on product/service life cycle and purchase patterns
    15. 15. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 15| 15 Impression Tracking - Overview  Uses integration with FB ViewTags to track influence of impressions on user acquisition  Attribution & reporting on conversion events that included a Facebook ad impression in the path-to-conversion  Available on all Facebook ad types (except Sponsored Results)  Can include 2nd view tag from 3rd party tracking provider  Daily path-to-conversion and view- through conversion reports generated at the ad level  Priced on a CPM model
    16. 16. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 16| 16 Multi-Touch, Multi-Channel Attribution Path to Conversion black pumps
    17. 17. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 17| 17 Zappos uses Kenshoo Social to Measure Sales and Revenue Attributable to Owned & Paid Social Media Case Study: Zappos Owned & Paid Media Conversion Attribution Dramatic ROI generated through owned media posts & paid amplification
    18. 18. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 18| 18 Click Thru Rate INCREASED BY 186% Cost Per Click DECREASED BY 77% Conversions INCREASED BY 331% Kenshoo Social Driving Results in 2012 After 12 months powered by Kenshoo Social: This data set includes Kenshoo Social clients that launched or maintained social advertising campaigns between January 1 and December 31, 2012 and remained active continuously on Kenshoo during the 12 month period. Data in this set covers over 55 billion total impressions and clicks.
    19. 19. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 19| 19 Social Marketing Education & Empowerment Kenshoo Social has built a client training program to teach your team how to succeed in Facebook advertising: • Evaluating Your Facebook Strategy • Facebook Planning • Ads Execution • Optimization • Reporting • GET CERTIFIED!!
    20. 20. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 20| 20 Kenshoo Social - the most experienced team in the industry 4+ years social media experience 3+ years managing social media campaigns 7+ years online ads experience 6+ years managing social media campaigns 5+ years managing social media campaigns 5+ years social media experience
    21. 21. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 21| 21 Global Coverage. Local Execution. 24x7 CLIENT SERVICES • Day to Day Support • Fully Managed Campaigns • Platform Training • Solution Consultants ACE ENGINEERS • Closing Urgent Cases • Data Processing Needs • Flexible Engineering • Onboarding Support PROFESSIONAL SERVICES • Technical Resource • Custom Projects • Report Configuration • RealTime Campaign Development CLIENT
    22. 22. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information | 22| 22 Key Differentiators - Take Aways Leveraging Search Intent data for infinite optimization Platform & Expertise for Highly Scalable Facebook campaigns FBX, Custom Audiences, In-app Conversion Tracking Actionable Insight through Tracking & Consumer Behavior Reporting
    23. 23. Kenshoo: Proprietary and Confidential InformationKenshoo: Proprietary and Confidential Information Thank you | 23 Thank you | 23

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