Communication in business

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Managerial Communication

Managerial Communication

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  • 1. COMMUNICATION IN BUSINESS BY - AMIT PANDEY & AAKASH KUMAR G
  • 2. MEANING & DEFINITION  THE WORD COMMUNICATION IS DERIVED FROM THE LATIN WORD „COMMUNICARE‟ THAT MEANS TO SHARE, TO IMPART, TO PARTICIPATE OR TO TRANSMIT.  ACCORDING TO PETER LITTLE – “COMMUNICATION IS THE PROCESS OF BY WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUALS OR ORGANISATIONS SO THAT AN UNDERSTANDING RESPONSE RESULTS‟.  ACCORDING TO NEWMAN & SUMMER – “IT IS AN EXCHANGE OF FACTS, IDEAS, OPINIONS OR EMOTIONS BY TWO OR MORE PERSONS”.
  • 3. NATURE OF COMMUNICATION 1. UNIVERSAL 2. UNAVOIDABLE 3. CONTINUOUS PROCESS 4. TWO-WAY 5. SHORT LIVED PROCESS 6. NEEDS PROPER UNDERSTANDING 7. LEADS ACHIEVEMENT OF THE ORGANIZATIONAL OBJECTIVE 8. DISPELS MISUNDERSTANDING
  • 4. PURPOSE/OBJECTIVES OF COMMUNICATION  CONVEYING THE RIGHT MESSAGE  CO-ORDINATION OF EFFORT  GOOD INDUSTRIAL RELATIONS  DEVELOPMENT OF MANAGERIAL SKILLS  EFFECTIVENESS OF POLICIES
  • 5. IMPORTANCE   1. 2. 3. 4. 5.       SMOOTH WORKING OF A BUSINESS MANAGERIAL FUNCTION PLANNING & ORGANIZING DIRECTION & LEADERSHIP MOTIVATION CO-ORDINATION CONTROL MAX PRODUCTION AT MINIMUM COST PROMPT DECISION & ITS IMPLEMENTATION BUILDING HUMAN RELATIONS JOB SATISFACTIONS & GOOD MORALE AVOID ILLUSION CONTACTS WITH EXTERNAL PARTIES
  • 6. ELEMENTS OF COMMUNICATION  SOURCE  MESSAGE  CHANNEL  RECEIVER  EFFECT
  • 7. PROCESS OF COMMUNICATION
  • 8. FORMS OF COMMUNICATION 1. ON THE BASIS OF DIRECTION OF FORMAL COMMUNICATION i. VERTICAL a) DOWNWARD b) UPWARD ii. HORIZONTAL OR LATERAL COMMUNICATION iii. DIAGONAL COMMUNICATION
  • 9. 2. ON THE BASIS OF ORGANIZATIONAL STRUCTURE I. FORMAL COMMUNICATION a) SINGLE CHAIN b) WHEEL c) CIRCULAR d) FREE FLOW e) INVERTED V ii. INFORMAL COMMUNICATION (GRAPEVINE) a) SINGLE STRAND CHAIN b) GOSSIP CHAIN c) d) CLUSTER CHAIN PROBABILITY CHAIN
  • 10. 3) ON THE BASIS OF WAY OF EXPRESSION i. ORAL COMMUNICATION ii. WRITTEN COMMUNICATION iii. GESTURE COMMUNICATION
  • 11. MODES OF COMMUNICATION  INTERNAL COMMUNICATION  EXTERNAL COMMUNICATION
  • 12. FLOW OF COMMUNICATION  VERTICAL COMMUNICATION  HORIZONTAL COMMUNICATION 1. GEOGRAPHICAL ORGANIZATION 2. FUNCTIONAL ORGANIZATION
  • 13. THANK YOU