Your SlideShare is downloading. ×
0
You and Your
       Brand Shadow
       The social web and brand
       communications


       Community	
  &	
  Marke0ng...
So I wrote
    this
  book...

                  meandmywebshadow.com


                                         2

Wednes...
For
   friends &
     family


                               3

Wednesday, 29 September 2010
What is
                               the web?



Wednesday, 29 September 2010
TV, but
                               better?



Wednesday, 29 September 2010
Media?
                                 1.7 bn
                               publishers


Wednesday, 29 September 2010
Ultrasocial


Image: (cc)
BrewBrooks

Wednesday, 29 September 2010
Social
                               superheroes



Wednesday, 29 September 2010
Privacy is
                                 not a
                                private
                               m...
Image : http://goo.gl/Fekj




                               Panopticon?




Wednesday, 29 September 2010
Digital
                               literacy



Source: TweetStats.com

Wednesday, 29 September 2010
What you know or
   don't know about how
   networks work can
   influence how much
                                Howard...
Business.
                                 Society.
                               Individuals.


Wednesday, 29 September ...
Here are
                               10 rules


Image (cc):
Kappelmeister


Wednesday, 29 September 2010
1. Check
                               your web
                               shadow.


Wednesday, 29 September 2010
2. Be the
                               best / first
                               source of
                            ...
3. Understand
                               your
                               networks.


Wednesday, 29 September 2010
4. Be
                               present.



Wednesday, 29 September 2010
5. Be
                               useful.



Wednesday, 29 September 2010
(don’t
                               waste
                               your
                               efforts by
 ...
6. Public/
                               private.



Wednesday, 29 September 2010
7. You are
                               always on
                               the
                               reco...
8. Get a
                               thicker skin



Wednesday, 29 September 2010
9. Not
                               another
                               world


Wednesday, 29 September 2010
10. Make
                               it work
                               for you...


Wednesday, 29 September 2010
...and
                               those
                               close to
                               you.


...
Turns out brands have
     to follow the same rules.



                                 27

Wednesday, 29 September 2010
All about
                                  the
                               networks.

Image: Bestario.org


Wednesday,...
ORGANISATION


               INDIVIDUAL
                               29

Wednesday, 29 September 2010
S.T.O.P.



                                          30

Wednesday, 29 September 2010
Strategic    Tactical



            Organisation       Personal



                                          31

Wednesda...
Strategic                              Tactical
         How will the social web affect how
         we think and plan at a...
Tactical
                   Strategic       How will the tactics of our brand
                               marketing cha...
Strategic                            Tactical


         Organisation
          Our organisation, including our employees
...
Strategic           Tactical


                               Personal
                               What will this mean ...
Framework




                                           36

Wednesday, 29 September 2010
36

Wednesday, 29 September 2010
Principles.
                               Platforms.
                               Processes.


                        ...
Thank you




                                      icrossing.de

                               antonymayfield.com
       ...
Upcoming SlideShare
Loading in...5
×

You & Your Brand Shadow - for Community & Marketing 2.0 Hamburg

2,074

Published on

How lessons from managing your personal reputation online can be applied to organisations and brands.

Published in: Business
2 Comments
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,074
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
2
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "You & Your Brand Shadow - for Community & Marketing 2.0 Hamburg"

  1. 1. You and Your Brand Shadow The social web and brand communications Community  &  Marke0ng  2.0  |  Hamburg  |  29.09.10 Antony  Mayfield  |  @amayfield 1 Wednesday, 29 September 2010
  2. 2. So I wrote this book... meandmywebshadow.com 2 Wednesday, 29 September 2010
  3. 3. For friends & family 3 Wednesday, 29 September 2010
  4. 4. What is the web? Wednesday, 29 September 2010
  5. 5. TV, but better? Wednesday, 29 September 2010
  6. 6. Media? 1.7 bn publishers Wednesday, 29 September 2010
  7. 7. Ultrasocial Image: (cc) BrewBrooks Wednesday, 29 September 2010
  8. 8. Social superheroes Wednesday, 29 September 2010
  9. 9. Privacy is not a private matter... Wednesday, 29 September 2010
  10. 10. Image : http://goo.gl/Fekj Panopticon? Wednesday, 29 September 2010
  11. 11. Digital literacy Source: TweetStats.com Wednesday, 29 September 2010
  12. 12. What you know or don't know about how networks work can influence how much Howard freedom, wealth and Rheingold participation you and your children will have in the rest of this century. Wednesday, 29 September 2010
  13. 13. Business. Society. Individuals. Wednesday, 29 September 2010
  14. 14. Here are 10 rules Image (cc): Kappelmeister Wednesday, 29 September 2010
  15. 15. 1. Check your web shadow. Wednesday, 29 September 2010
  16. 16. 2. Be the best / first source of information about you. Wednesday, 29 September 2010
  17. 17. 3. Understand your networks. Wednesday, 29 September 2010
  18. 18. 4. Be present. Wednesday, 29 September 2010
  19. 19. 5. Be useful. Wednesday, 29 September 2010
  20. 20. (don’t waste your efforts by not sharing) Wednesday, 29 September 2010
  21. 21. 6. Public/ private. Wednesday, 29 September 2010
  22. 22. 7. You are always on the record. Wednesday, 29 September 2010
  23. 23. 8. Get a thicker skin Wednesday, 29 September 2010
  24. 24. 9. Not another world Wednesday, 29 September 2010
  25. 25. 10. Make it work for you... Wednesday, 29 September 2010
  26. 26. ...and those close to you. Wednesday, 29 September 2010
  27. 27. Turns out brands have to follow the same rules. 27 Wednesday, 29 September 2010
  28. 28. All about the networks. Image: Bestario.org Wednesday, 29 September 2010
  29. 29. ORGANISATION INDIVIDUAL 29 Wednesday, 29 September 2010
  30. 30. S.T.O.P. 30 Wednesday, 29 September 2010
  31. 31. Strategic Tactical Organisation Personal 31 Wednesday, 29 September 2010
  32. 32. Strategic Tactical How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisation Personal 32 Wednesday, 29 September 2010
  33. 33. Tactical Strategic How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisation Personal 33 Wednesday, 29 September 2010
  34. 34. Strategic Tactical Organisation Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will Personal the divisions and structures we have now need to change? How will communications, governance and collaboration alter? 34 Wednesday, 29 September 2010
  35. 35. Strategic Tactical Personal What will this mean for us all at a Organisation personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered? 35 Wednesday, 29 September 2010
  36. 36. Framework 36 Wednesday, 29 September 2010
  37. 37. 36 Wednesday, 29 September 2010
  38. 38. Principles. Platforms. Processes. 37 Wednesday, 29 September 2010
  39. 39. Thank you icrossing.de antonymayfield.com @amayfield meandmywebshadow.com 47 38 13 Wednesday, 29 September 2010
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×