You & Your Brand Shadow - for Community & Marketing 2.0 Hamburg

You and Your Brand Shadow The social web and brand communications Community & Marke0ng 2.0 | Hamburg | 29.09.10 Antony Mayﬁeld | @amayﬁeld 1 Wednesday, 29 September 2010

So I wrote this book... meandmywebshadow.com 2 Wednesday, 29 September 2010

For friends & family 3 Wednesday, 29 September 2010

What is the web? Wednesday, 29 September 2010

TV, but better? Wednesday, 29 September 2010

Media? 1.7 bn publishers Wednesday, 29 September 2010

Ultrasocial Image: (cc) BrewBrooks Wednesday, 29 September 2010

Social superheroes Wednesday, 29 September 2010

Privacy is not a private matter... Wednesday, 29 September 2010

Image : http://goo.gl/Fekj Panopticon? Wednesday, 29 September 2010

Digital literacy Source: TweetStats.com Wednesday, 29 September 2010

What you know or don't know about how networks work can influence how much Howard freedom, wealth and Rheingold participation you and your children will have in the rest of this century. Wednesday, 29 September 2010

Business. Society. Individuals. Wednesday, 29 September 2010

Here are 10 rules Image (cc): Kappelmeister Wednesday, 29 September 2010

1. Check your web shadow. Wednesday, 29 September 2010

2. Be the best / ﬁrst source of information about you. Wednesday, 29 September 2010

3. Understand your networks. Wednesday, 29 September 2010

4. Be present. Wednesday, 29 September 2010

5. Be useful. Wednesday, 29 September 2010

(don’t waste your eﬀorts by not sharing) Wednesday, 29 September 2010

6. Public/ private. Wednesday, 29 September 2010

7. You are always on the record. Wednesday, 29 September 2010

8. Get a thicker skin Wednesday, 29 September 2010

9. Not another world Wednesday, 29 September 2010

10. Make it work for you... Wednesday, 29 September 2010

...and those close to you. Wednesday, 29 September 2010

Turns out brands have to follow the same rules. 27 Wednesday, 29 September 2010

All about the networks. Image: Bestario.org Wednesday, 29 September 2010

ORGANISATION INDIVIDUAL 29 Wednesday, 29 September 2010

S.T.O.P. 30 Wednesday, 29 September 2010

Strategic Tactical Organisation Personal 31 Wednesday, 29 September 2010

Strategic Tactical How will the social web aﬀect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisation Personal 32 Wednesday, 29 September 2010

Tactical Strategic How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisation Personal 33 Wednesday, 29 September 2010

Strategic Tactical Organisation Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will Personal the divisions and structures we have now need to change? How will communications, governance and collaboration alter? 34 Wednesday, 29 September 2010

Strategic Tactical Personal What will this mean for us all at a Organisation personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered? 35 Wednesday, 29 September 2010

Framework 36 Wednesday, 29 September 2010

36 Wednesday, 29 September 2010

Principles. Platforms. Processes. 37 Wednesday, 29 September 2010

Thank you icrossing.de antonymayﬁeld.com @amayﬁeld meandmywebshadow.com 47 38 13 Wednesday, 29 September 2010

http://dianegarfield.posterous.com	36
http://www.antonymayfield.com	24
http://blendingthemix.com	9
http://www.netvibes.com	1

You & Your Brand Shadow - for Community & Marketing 2.0 Hamburg

by Antony Mayfield on Sep 29, 2010

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You & Your Brand Shadow - for Community & Marketing 2.0 Hamburg — Presentation Transcript