Brand publishersWhat the W.P. does thatmean?WP-BrightonSeptember 2011@amayfieldbrilliantnoise.com
Fell in lovewithWordpress
Would you likedisruption to gowith thatWordpress?
Did youknow?Cauliflowersare fractal               image (cc) Jim Larson
So ispublishing
FearThrillsLearningRiskLiteracy
“Marketers aregenerating ever-escalating amountsof content, oftenbecomingpublishers... on aglobal scale.”David C Edelman, ...
What doesthat actuallymean?
“Like jumping off acliff”First time blog poster
The intimacy ofWordpress/social- Many-to-many- A personal communication first- Instant feedback- Scope for error (and terr...
Content supply chain- Efficient commissioning and use- Professional producers and editors- Understanding consumers
Practicalstartingpoints...
Developing publisher systems    Governance    Presence     Systems    Principles                  Stock                   ...
Governance              Guiding Vision                                           Governance             Principles Context...
Personal & Professional- Professional: Editorial & community management - Calendars - Editing - Legal- Personal: Digital l...
Super Skills (for anyknowledge worker)- Networks  - Understanding yours  - How they work- Sharing  - By default- Focus and...
Learning toshare
Earningattention
Workingin the network                 Image © 2011 Paolabililty
Web shadows anddigital footprints- Be the best/first source of  information about you- Understand your networks- Be presen...
PresenceSystemsLiteraciesTalent
DiscussionFurther Reading and notes at:@amayfieldantonymayfield.com
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WP-Brighton: When Brands Become Publishers

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WP-Brighton: When Brands Become Publishers

  1. 1. Brand publishersWhat the W.P. does thatmean?WP-BrightonSeptember 2011@amayfieldbrilliantnoise.com
  2. 2. Fell in lovewithWordpress
  3. 3. Would you likedisruption to gowith thatWordpress?
  4. 4. Did youknow?Cauliflowersare fractal image (cc) Jim Larson
  5. 5. So ispublishing
  6. 6. FearThrillsLearningRiskLiteracy
  7. 7. “Marketers aregenerating ever-escalating amountsof content, oftenbecomingpublishers... on aglobal scale.”David C Edelman, McKinsey & Co
  8. 8. What doesthat actuallymean?
  9. 9. “Like jumping off acliff”First time blog poster
  10. 10. The intimacy ofWordpress/social- Many-to-many- A personal communication first- Instant feedback- Scope for error (and terror)
  11. 11. Content supply chain- Efficient commissioning and use- Professional producers and editors- Understanding consumers
  12. 12. Practicalstartingpoints...
  13. 13. Developing publisher systems Governance Presence Systems Principles Stock Owned Risk Flow Investment Listening Networks Performance Business © 2011 Brilliant Noise
  14. 14. Governance Guiding Vision Governance Principles Context Guidance notes BusinessTrajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement Certification © 2011 Brilliant Noise
  15. 15. Personal & Professional- Professional: Editorial & community management - Calendars - Editing - Legal- Personal: Digital literacy - Sharing as a way of working - Living in networks
  16. 16. Super Skills (for anyknowledge worker)- Networks - Understanding yours - How they work- Sharing - By default- Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk
  17. 17. Learning toshare
  18. 18. Earningattention
  19. 19. Workingin the network Image © 2011 Paolabililty
  20. 20. Web shadows anddigital footprints- Be the best/first source of information about you- Understand your networks- Be present, be useful- Get a thicker skin- Lines between public and private Book: meandmywebshadow.com
  21. 21. PresenceSystemsLiteraciesTalent
  22. 22. DiscussionFurther Reading and notes at:@amayfieldantonymayfield.com
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