WP-Brighton: When Brands Become Publishers

Brand publishersWhat the W.P. does thatmean?WP-BrightonSeptember 2011@amayfieldbrilliantnoise.com

Fell in lovewithWordpress

Would you likedisruption to gowith thatWordpress?

Did youknow?Cauliflowersare fractal image (cc) Jim Larson

So ispublishing

FearThrillsLearningRiskLiteracy

“Marketers aregenerating ever-escalating amountsof content, oftenbecomingpublishers... on aglobal scale.”David C Edelman, McKinsey & Co

What doesthat actuallymean?

“Like jumping off acliff”First time blog poster

The intimacy ofWordpress/social- Many-to-many- A personal communication first- Instant feedback- Scope for error (and terror)

Content supply chain- Efficient commissioning and use- Professional producers and editors- Understanding consumers

Practicalstartingpoints...

Governance Guiding Vision Governance Principles Context Guidance notes BusinessTrajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement Certification © 2011 Brilliant Noise

Personal & Professional- Professional: Editorial & community management - Calendars - Editing - Legal- Personal: Digital literacy - Sharing as a way of working - Living in networks

Super Skills (for anyknowledge worker)- Networks - Understanding yours - How they work- Sharing - By default- Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk

Learning toshare

Earningattention

Web shadows anddigital footprints- Be the best/first source of information about you- Understand your networks- Be present, be useful- Get a thicker skin- Lines between public and private Book: meandmywebshadow.com

PresenceSystemsLiteraciesTalent

DiscussionFurther Reading and notes at:@amayfieldantonymayfield.com

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WP-Brighton: When Brands Become Publishers

by Antony Mayfield

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WP-Brighton: When Brands Become Publishers Presentation Transcript