Me and My Web Shadow:  How to Manage Your Reputation Online  WOMMA Webinar – 15 September 2010
been thinking about this for a while
web scale http://bit.ly/8h04u
an expanding sphere Image: Bestario http://goo.gl/SWZq
disrupt / absorb Image (cc) dominik99
it’s reached our relationships
how we think Image: (cc) gingiber http://goo.gl/2MM8
how we organize ourselves Image: Bestario.org
my PR advice started applying to my friends and family
so, 60,000 words later...
three things http://goo.gl/oR8L
i  what’s at stake?  ii  business view of social web.  iii  8 rules.  http://goo.gl/oR8L
i  what’s at stake?  http://goo.gl/oR8L
individuals. http://goo.gl/oR8L
individuals.  business.  http://goo.gl/oR8L
individuals. business.  society.  http://goo.gl/oR8L
What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your ...
ii  business view of social web. Image:  http://fr.linkfluence.net/
hard-nosed business version
http://goo.gl/J2eq “ ...this is just the beginning of an exciting new era of global interconnectedness that will spread id...
STOP
Strategic Tactical Organizational Personal
Strategic How will the social web affect how we think and plan at a strategic business level? Will they change our commerc...
Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the...
Strategic Tactical Organizational Our organization, including our employees and suppliers, has evolved to meet the demands...
Strategic Tactical Organizational Personal What will this mean for us at a personal level? What skills and ways of working...
literacy Source: http://tweetstats.com
social web literacy =  social superpowers
serendipity
iii  8 rules.
1. Check your web shadow.
2. Be the best / first source of information about you.
3. Understand your networks.
4. Be  present.
5.  Be useful.
6. Public/ private.
7. You are always on the record.
8. Get a thicker skin
STOP
shiny things
iCrossing: Say What?
www.icrossing.com/research
meandmywebshadow.com
Email:  antony.mayfield@icrossing.co.uk  Sites:  www.icrossing.co.uk  / www.icrossing.com Blogs:  connect.icrossing.co.uk ...
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WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online

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A webinar given for the Word of Mouth Marketing Association (WOMMA) on Septermber 15, 2010. Based on the book Me & My Web Shadow.

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  • WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online

    1. 1. Me and My Web Shadow: How to Manage Your Reputation Online WOMMA Webinar – 15 September 2010
    2. 2. been thinking about this for a while
    3. 3. web scale http://bit.ly/8h04u
    4. 4. an expanding sphere Image: Bestario http://goo.gl/SWZq
    5. 5. disrupt / absorb Image (cc) dominik99
    6. 6. it’s reached our relationships
    7. 7. how we think Image: (cc) gingiber http://goo.gl/2MM8
    8. 8. how we organize ourselves Image: Bestario.org
    9. 9. my PR advice started applying to my friends and family
    10. 10. so, 60,000 words later...
    11. 11.
    12. 12. three things http://goo.gl/oR8L
    13. 13. i what’s at stake? ii business view of social web. iii 8 rules. http://goo.gl/oR8L
    14. 14. i what’s at stake? http://goo.gl/oR8L
    15. 15. individuals. http://goo.gl/oR8L
    16. 16. individuals. business. http://goo.gl/oR8L
    17. 17. individuals. business. society. http://goo.gl/oR8L
    18. 18. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold
    19. 19. ii business view of social web. Image: http://fr.linkfluence.net/
    20. 20. hard-nosed business version
    21. 21. http://goo.gl/J2eq “ ...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”
    22. 22. STOP
    23. 23. Strategic Tactical Organizational Personal
    24. 24. Strategic How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Tactical Organizational Personal
    25. 25. Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organizational Personal
    26. 26. Strategic Tactical Organizational Our organization, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal
    27. 27. Strategic Tactical Organizational Personal What will this mean for us at a personal level? What skills and ways of working will need to be considered? Will the nature of our peoples’ work, of work itself, be altered?
    28. 28. literacy Source: http://tweetstats.com
    29. 29. social web literacy = social superpowers
    30. 30. serendipity
    31. 31. iii 8 rules.
    32. 32. 1. Check your web shadow.
    33. 33. 2. Be the best / first source of information about you.
    34. 34. 3. Understand your networks.
    35. 35. 4. Be present.
    36. 36. 5. Be useful.
    37. 37. 6. Public/ private.
    38. 38. 7. You are always on the record.
    39. 39. 8. Get a thicker skin
    40. 40. STOP
    41. 41. shiny things
    42. 42. iCrossing: Say What?
    43. 43. www.icrossing.com/research
    44. 44.
    45. 45. meandmywebshadow.com
    46. 46. Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk / www.icrossing.com Blogs: connect.icrossing.co.uk / www.antonymayfield.com / greatfinds.icrossing.com Twitter: @amayfield / @icrossing_uk / @icrossing Thank you
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