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The business and personal case for social media - Brilliant Noise for SASIG

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  • 1. Social MediaThe business and personalcases for investmentSASIGAntony Mayfield5 December 2011@amayfieldbrilliantnoise.comantonymayfield.com
  • 2. Social is theshift
  • 3. “It is difficult, indeed dangerous, tounderestimate the huge changesthis revolution will bring or thepower of developing technologiesto build and destroy not justcompanies but whole countries.”Rupert Murdoch, March 2006 http://gu.com/p/9p9g
  • 4. He wasn’twrong... image (cc) emerson*utracik
  • 5. #yourrevolutionhere Good call, really...
  • 6. We can seesocial as ausefulproxy
  • 7. We meannetworks
  • 8. We meancomplexity
  • 9. Pace & scale ofchange
  • 10. Where do westart
  • 11. Hierarchies vs.networks
  • 12. Assemblages More in a post at antonymayfield.com
  • 13. US Navy Speech briansolis.com image (cc) Wikipedia
  • 14. Social BusinessTECH Social Brand Social Marketing PEOPLE
  • 15. Skittlesmarketing
  • 16. Nikebrand
  • 17. IBMbusiness
  • 18. What didthey have incommon?
  • 19. PilotingSystemsFrameworksBoard sponsorsDigital literacy
  • 20. Build abusinesscase
  • 21. Long-termOperationalOrganisationPeople
  • 22. We beginwith goodintentions
  • 23. Guiding Vision Governance Principles Context Guidance notes Business Trajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement CertificationBut frameworksonly get youso far
  • 24. Social startswith you
  • 25. Twitter is aserendipity engine http://goo.gl/1Alc
  • 26. Learning toread Twitter
  • 27. Productivity super skills- Networks - Understanding yours - How they work- Sharing - By default- Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk
  • 28. Reputationweb shadows Book: meandmywebshadow.com
  • 29. Digital drivinglicence
  • 30. Connectingwithconsumers
  • 31. There aredifferentreasonsto engage
  • 32. Findyours
  • 33. Dah-dah!Further Reading and notes at:@amayfieldantonymayfield.com