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The business and personal case for social media - Brilliant Noise for SASIG
 

The business and personal case for social media - Brilliant Noise for SASIG

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    The business and personal case for social media - Brilliant Noise for SASIG The business and personal case for social media - Brilliant Noise for SASIG Presentation Transcript

    • Social MediaThe business and personalcases for investmentSASIGAntony Mayfield5 December 2011@amayfieldbrilliantnoise.comantonymayfield.com
    • Social is theshift
    • “It is difficult, indeed dangerous, tounderestimate the huge changesthis revolution will bring or thepower of developing technologiesto build and destroy not justcompanies but whole countries.”Rupert Murdoch, March 2006 http://gu.com/p/9p9g
    • He wasn’twrong... image (cc) emerson*utracik
    • #yourrevolutionhere Good call, really...
    • We can seesocial as ausefulproxy
    • We meannetworks
    • We meancomplexity
    • Pace & scale ofchange
    • Where do westart
    • Hierarchies vs.networks
    • Assemblages More in a post at antonymayfield.com
    • US Navy Speech briansolis.com image (cc) Wikipedia
    • Social BusinessTECH Social Brand Social Marketing PEOPLE
    • Skittlesmarketing
    • Nikebrand
    • IBMbusiness
    • What didthey have incommon?
    • PilotingSystemsFrameworksBoard sponsorsDigital literacy
    • Build abusinesscase
    • Long-termOperationalOrganisationPeople
    • We beginwith goodintentions
    • Guiding Vision Governance Principles Context Guidance notes Business Trajectory Planning Risk Skills objectives Project Legal Evaluation Literacy management Systems Policies Measurement CertificationBut frameworksonly get youso far
    • Social startswith you
    • Twitter is aserendipity engine http://goo.gl/1Alc
    • Learning toread Twitter
    • Productivity super skills- Networks - Understanding yours - How they work- Sharing - By default- Focus and flow - When and how to use the social web Video http://goo.gl/nDoDk
    • Reputationweb shadows Book: meandmywebshadow.com
    • Digital drivinglicence
    • Connectingwithconsumers
    • There aredifferentreasonsto engage
    • Findyours
    • Dah-dah!Further Reading and notes at:@amayfieldantonymayfield.com