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Stories that scale: Big Data + Big Stories

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Slides from my presentation at the Content Marketing Show - 20.11.12

Slides from my presentation at the Content Marketing Show - 20.11.12

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  • 1. Stories that scale Content Marketing Show - 20.11.12 @amayfield @brilliantnoise brilliantnoise.com
  • 2. Spoiler alert...
  • 3. BIG DATA +BIG STORIES
  • 4. Storytelling can SCALE PDR (cc) http://goo.gl/CEs8e
  • 5. Scaling yourIt is about ability to tell stories....
  • 6. Your ability toIt is about listen to customer stories
  • 7. AutomatedWhat scale Dehumanised is not... Numbers-led Blockbusters
  • 8. having one-It is about to-one conversations that can scale
  • 9. Smalldata-driven bull***t content http://goo.gl/MPpdb
  • 10. Maybe your data isn’t bigenough.
  • 11. US elections2012
  • 12. “It was the quants what won it.”
  • 13. "...they used theirdatabases to tell stories.Or, more to the point, theirdatabases and modelswere used so thatAmericans could tellstories to each other." Felix Salmon http://goo.gl/GxfMp
  • 14. “Joined-up data that enables you to understand which stories to tell to who, and how and when they should be told. Thats the future of marketing, right there.”Neil Perkin http://goo.gl/B6Mah
  • 15. Storiesthat scale
  • 16. Havingcreative /editorial anddata analystson the sameteam.
  • 17. NUMBERS +STORIES
  • 18. BIG DATA + CONTENT +CUSTOMER EXPERIENCE
  • 19. Customer decisionjourney Consider Bond Advocate Evaluate Enjoy BuyMckinsey & Co’s Consumer Decision Journey Model Model first published Harvard Business Review
  • 20. Customer Centric Planning Consider Evaluate Buy Bond Advocate Search Engine 1 3 Brand website 7 8 Price Comparison 4 6 Social Media 2 5 9 10
  • 21. Forrester’s Content Ecosystem
  • 22. Storystream
  • 23. BIG DATA + CONTENT +CUSTOMER EXPERIENCE
  • 24. BIG DATA +BIG STORIES
  • 25. There’s awhitepaper http://goo.gl/7uT1x
  • 26. Download the paper at htt://brilliantnoise.com/Ta-dah! nokiapaper © 2012 Brilliant Noise - All rights reserved