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S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
S.T.O.P. - How social media affects every part of your business
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S.T.O.P. - How social media affects every part of your business

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This was one of my favourite presentations of 2010, as it combines almost everything I'm interested in at the moment, from business strategy to personal digital literacy.

This was one of my favourite presentations of 2010, as it combines almost everything I'm interested in at the moment, from business strategy to personal digital literacy.

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  • http://www.bbc.co.uk/virtualrevolution/
































  • Transcript

    • 1. STOP: How social media affects every part of your business Internet
World
:
:
26th
April
2010
 1
    • 2. The
social
 ! !! literacy
of
the
 L U S Free P to w O corpora:on CE e H o e m How
connected
brands
g e co an ! b h change
their
organisa:ons c ld a nd or w t he iCrossing
Client
Summit
:
:
Feb
24th,
2010 2
    • 3. “we shape our tools and then our tools shape us” http://goo.gl/oR8L 3
    • 4. history 4
    • 5. IV 5
    • 6. revolution
    • 7. thinking at web scale http://bit.ly/8h04u 7
    • 8. an expanding sphere Image: Bestario http://goo.gl/SWZq 8
    • 9. disrupt / absorb Image (cc) dominik99 9
    • 10. it’s reached our relationships 10
    • 11. how we think Image: (cc) gingiber http://goo.gl/2MM8 11
    • 12. how we organise ourselves Image: Bestario.org 12
    • 13. hard-nosed business version 13
    • 14. “...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 14
    • 15. literacy Source: http://tweetstats.com
    • 16. connected brands
    • 17. how to do it 17
    • 18. STOP 18
    • 19. Strategic Tac:cal Organisa:onal Personal 19
    • 20. Strategic Tac:cal How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisa:onal Personal 20
    • 21. Strategic Tac:cal How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisa:onal Personal 21
    • 22. Strategic Tac:cal Organisa:onal Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and Personal structures we have now need to change? How will communications, governance and collaboration alter? 22
    • 23. Strategic Tac:cal Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of Organisa:onal work itself, be altered? 23
    • 24. business case 24
    • 25. http://goo.gl/NLd3 25
    • 26. 26
    • 27. 27
    • 28. 28
    • 29. developing a 29
    • 30. context principles guidance
notes governance case
studies 30
    • 31. context principles guidance
notes governance case
studies 31
    • 32. context principles guidance
notes governance case
studies 32
    • 33. context principles guidance
notes governance case
studies 33
    • 34. context principles guidance
notes governance case
studies 34
    • 35. STOP 35
    • 36. shiny things 36
    • 37. iCrossing: Say 37
    • 38. icrossing.com/research/ (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
    • 39. next? 39
    • 40. personal literacy http://meandmywebshadow.com 40
    • 41. career plan 3 mths: Personal literacy 1 yr: Company-wide literacy 5 yrs: CMO 10 yrs: CEO 41
    • 42. Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield 47 42 13
    • 43. .t el fi e ld Thank
you ym ay nt on a Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield 47 43 13

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