Social Media


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Briefing on social media and business.

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  • The seeding plan was successful – in that the seeded sites drove 25% of all traffic to the site; but the extended network of sites drove over 75% - the biggest traffic generator. The combination of the Measurement Framework, and network mapping tools meant that we were able to track the growing network around the game: what was driving links and in what context.
  • If you have ever tried explaining Twitter in a meeting you may have heard something along these lines. It usually comes with a sneer. It sometimes feels like a gauntlet being thrown down. Sometimes it is your job to pick it up - sometimes it is your duty as a citizen of the web.
  • Truth is my network got it before me by a long stretch. But I stuck around because they did. And because they kept finding new ways to make it useful to them. So it started becoming more useful to me. I’d been here before with blogs. I knew the best thing to do was to hang around and if something made sense to people who I liked and respected it was worth trying to learn. Plus... I had some literacy, some skills I could bring with me from Facebook and blogs and my broader web literacy.
  • Howard Rheingold got me thinking about literacy. He calls it network literacy. I like that. Maybe I should stick with that. But as my more marketing literate colleagues are always telling me - you talk about networks and they think you mean TV, or telecoms. Me - I think we’ll get there. But meantime...
  • Ross Mayfield - no relation - is someone who has consistently cut through to the quick about how social media works - or rather how we work with it. I’m still antranced by his partcipatioin curve. As m’learned colleague Jim Byford pointed out, it describes the learning journey of someone using social media, the ladder of participation as Forrester call it.
  • This diagram encapsulates our approach to measuring engagement. Three types of engagement, each with its own aggregate score, feeding an overall “engagement score”. Each category’s score reflects a collection (these are examples) of data that indicate user behaviours.
  • Social Media

    1. 1. social media eMetrics : : London : : Tuesday May 18th, 2010
    2. 2. numbers
    3. 3. stories + numbers
    4. 4. Literacy + numeracy
    5. 5. What I had for breakfast
    6. 6. Source: Learning to Tweet
    7. 7. Literacy
    8. 8. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. Digital literacies
    9. 9.
    10. 10. new literacies
    11. 11. attention
    12. 12. critical consumption
    13. 13. participation
    14. 14. networks
    15. 15. presence
    16. 16. Developing a framework
    17. 17.
    18. 18. iCrossing’s framework
    19. 19. Spread literacy
    20. 20. numbers + stories
    21. 21. Start with your web shadow
    22. 22. <ul><li>Sanity (not vanity) searches </li></ul><ul><li>Be best/first source of information </li></ul><ul><li>Draw a line between private & public </li></ul><ul><li>Tell your friends and family </li></ul><ul><li>Be present/useful in your networks </li></ul>
    23. 23. sanity searches
    24. 24. be best/first source of information about yourself
    25. 25. be where people look
    26. 26. be useful
    27. 27. map your networks
    28. 28. making the most of things
    29. 29. Posterous
    30. 30. iCrossing: Say What?
    31. 31. 13 47 Email: Sites: Blog: Twitter: @amayfield / @icrossing_uk Thank you Me and My Web Shadow: How to Manage Your Personal Reputation Online