Online
reputation
!
!
!
Antony Mayfield
!
4th December 2013
!
@brilliantnoise
The easy way to
talk about this:
!

Schadenfreude
Not very helpful.
Lord Rothschild
What you do
+
What others
say about
you

image (cc) eriwst
Reputation equation
What you do
+
What others say about you
Personal
online
reputation
So, I
wrote this
book

http://goo.gl/sn8r4
Why?
The principles are the same.
Personal digital literacy.
Authorship & correspondents.
Due diligence
vs
Realising value
vs
Shameless selfpromotion
9 rules for
managing
your web
shadow
1. Check your web shadow
2. Be the best/first source of information
about yourself
3. Understand your networks
4. Be presen...
Check your
web shadow
Be the best &
first source
about
yourself
Where are
people
looking for
you?
Understand
your
networks
LinkedIn Maps
Customer decision journey
Consider

Advocate
Bond

Evaluate

Enjoy
Buy

Model first published Harvard Business Review
Be present

4
Earned attention
Earned Media Strategy

PR

UX

Creative

Content

SEO

Social media

Data Analysis
Be useful

5
“ 1. Inspire
participation
amongst the very
best
2. Connect these
creative minds
3. Share the results of
our efforts
4. Con...
Choose what
to share
Choose what
not to share
Have your own
policy
on public vs.
private
You’re always
on the record

7
Get a thicker
skin
Fear of…
Stupid is as
stupid does.
The myth of
the social
media fail.
It’s not
another
world

9
Digital storytelling
and live events...
On stage...
Everyone has
six seconds
for a
Vineterview...
Making
content
with the
fans.
Multiple angle Vinecasting...
Thanks!
!

@amayfield
!

@brilliantnoise
brilliantnoise.com

© 2013 Brilliant Noise
All rights reserved
Online reputation - #elsoc13
Online reputation - #elsoc13
Online reputation - #elsoc13
Online reputation - #elsoc13
Online reputation - #elsoc13
Online reputation - #elsoc13
Online reputation - #elsoc13
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Online reputation - #elsoc13

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Online reputation - #elsoc13

  1. 1. Online reputation ! ! ! Antony Mayfield ! 4th December 2013 ! @brilliantnoise
  2. 2. The easy way to talk about this: ! Schadenfreude
  3. 3. Not very helpful.
  4. 4. Lord Rothschild
  5. 5. What you do + What others say about you image (cc) eriwst
  6. 6. Reputation equation What you do + What others say about you
  7. 7. Personal online reputation
  8. 8. So, I wrote this book http://goo.gl/sn8r4
  9. 9. Why? The principles are the same. Personal digital literacy. Authorship & correspondents.
  10. 10. Due diligence vs Realising value vs Shameless selfpromotion
  11. 11. 9 rules for managing your web shadow
  12. 12. 1. Check your web shadow 2. Be the best/first source of information about yourself 3. Understand your networks 4. Be present 5. Be useful 6. Have a public/private policy 7. You’re always on the record 8. Get a thicker skin 9. It’s not another world
  13. 13. Check your web shadow
  14. 14. Be the best & first source about yourself
  15. 15. Where are people looking for you?
  16. 16. Understand your networks
  17. 17. LinkedIn Maps
  18. 18. Customer decision journey Consider Advocate Bond Evaluate Enjoy Buy Model first published Harvard Business Review
  19. 19. Be present 4
  20. 20. Earned attention Earned Media Strategy PR UX Creative Content SEO Social media Data Analysis
  21. 21. Be useful 5
  22. 22. “ 1. Inspire participation amongst the very best 2. Connect these creative minds 3. Share the results of our efforts 4. Continue development  5. Measure success.” Coca-Cola, http://goo.gl/xtGCTz ! image (cc) The Cognitive Media
  23. 23. Choose what to share Choose what not to share
  24. 24. Have your own policy on public vs. private
  25. 25. You’re always on the record 7
  26. 26. Get a thicker skin
  27. 27. Fear of…
  28. 28. Stupid is as stupid does. The myth of the social media fail.
  29. 29. It’s not another world 9
  30. 30. Digital storytelling and live events...
  31. 31. On stage...
  32. 32. Everyone has six seconds for a Vineterview...
  33. 33. Making content with the fans.
  34. 34. Multiple angle Vinecasting...
  35. 35. Thanks! ! @amayfield ! @brilliantnoise brilliantnoise.com © 2013 Brilliant Noise All rights reserved
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