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Nosey neighbours and norming getting ready for the local privacy debate local social summit 2010


A presentation i gave at the Local Social Summit in November 2010 in London. …

A presentation i gave at the Local Social Summit in November 2010 in London.

Notes and and some thoughts about it are on my blog at

There are trends in place – rising privacy concerns, uneven digital inclusion – that developers, brands and other actors need to be aware of as the social web becomes the local social web. How do we plan and anticipate shifting user need and concerns and play a proper role in society’s negotiating of new behaviours, creating new norms?

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  • 1. Nosey neighbours & norming: Getting ready for the local privacy debate Antony Mayfield Brilliant Noise Local Social Summit : : 18 Nov 2010
  • 2. Privacy: a proxy issue for hopes and fears about the web. Brilliant Noise
  • 3. A moving, evolving issue that is social in many senses of that word. Brilliant Noise
  • 4. ...should be at the centre of An moving, evolving issue thinkingsocial in many that is about the local senses of that word. social web. Brilliant Noise
  • 5. Privacy + Location Brilliant Noise
  • 6. Where do we begin? Brilliant Noise
  • 7. Scare stories? Brilliant Noise
  • 8. Really scary stories? Brilliant Noise
  • 9. Scare sites? Brilliant Noise
  • 10. Educational stalking? Brilliant Noise
  • 11. Local authority abuses? Brilliant Noise
  • 12. Extreme celeb examples? Brilliant Noise
  • 13. Nosey neighbours? Brilliant Noise
  • 14. Privacy is complex. Brilliant Noise
  • 15. When I was writing my book... Brilliant Noise
  • 16. There were two extreme reactions to privacy issues Brilliant Noise
  • 17. Open door | Lock down Brilliant Noise
  • 18. Where would you place yourself? Brilliant Noise
  • 19. Where would you place your users? Brilliant Noise
  • 20. We are creating new social norms around privacy. Brilliant Noise
  • 21. Privacy is complex. Brilliant Noise
  • 22. 3 privacy myths... Brilliant Noise
  • 23. #myth 1: privacy is a private matter.... Brilliant Noise
  • 24. #myth 2: privacy is a set in stone human right. Brilliant Noise
  • 25. myth #3: people are happy to trade away privacy. Brilliant Noise
  • 26. Witness: Facebook “Whitewalling” a.k.a. “super log off” Brilliant Noise
  • 27. Witness, Glympse... Brilliant Noise
  • 28. And innovative approaches to privacy and location... Brilliant Noise
  • 29. Whapee... Brilliant Noise
  • 30. This complexity demands a thoughtful response... Brilliant Noise
  • 31. a design issue. Brilliant Noise
  • 32. a policy issue. Brilliant Noise
  • 33. a user / customer / voter issue. Brilliant Noise
  • 34. an inclusion and literacy issue. Brilliant Noise
  • 35. So what should we do? Brilliant Noise
  • 36. Keep close to user issues and needs. Brilliant Noise
  • 37. Be clear about what your principles are. Brilliant Noise
  • 38. Encourage open debate within and without. Brilliant Noise
  • 39. Develop your personal digital literacies and those of the people you work and live with. Brilliant Noise
  • 40. Thank you @amayfield 47 40 13
  • 41. Use this as you like but please give credit and link to or the relevant SlideShare page. Brilliant Noise