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Nokia's six principles for social media engagement
 

Nokia's six principles for social media engagement

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    Nokia's six principles for social media engagement Nokia's six principles for social media engagement Presentation Transcript

    • Nokia’s six principlesfor successfulengagementSOCIAL MEDIA INFLUENCE@amayfield@brilliantnoisebrilliantnoise.com
    • Nokiadoingsocial atscale http://goo.gl/7uT1x
    • How and where does thecustomer want to be engaged? Consider Bond Advocate Evaluate Enjoy Buy Mckinsey & Co’s Consumer Decision Journey Model Md l firs p b h dHrv rdB s esRv w o e t u lis e a a u in s e ie
    • Nokia’sSocial mediaprinciples
    • Consider the socialopportunity ineverything we do
    • TRONSponsorship img (c)D n y a e c is e
    • Engage inbetterconversationswith moreconsumers
    • NokiaSocializer
    • Deliverpersonalexperiences(be authentic)& earn trust
    • TextNokia’s#FollowFriday
    • Sharing is moreimportant thancontrol
    • Nokia Shorts2011
    • Define clearobjectivesfrom theoutset 5
    • SocialCommerceSuccess
    • Invest andcommit tosocialpresences
    • NokiaConnects
    • Conclusiontowarda socialbusiness
    • Further Reading andTa-dah! notes at: @amayfield brilliantnoise.com