Managing personal reputation online

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Slides from my talk for the FT editorial team.

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Managing personal reputation online

  1. 1. Managing Personal Online Reputation @amayfield FT 15 July 2013
  2. 2. There are lots of reasons people are thinking about their personal online reputation.
  3. 3. The web is still growing.
  4. 4. 550M photos a day 150M on Instagram and Snapchat
  5. 5. Digital leaders
  6. 6. Privacy concerns
  7. 7. Digital footprint Web shadow Data exhaust
  8. 8. So, I wrote this book http://goo.gl/sn8r4
  9. 9. My new chapters will be... http://goo.gl/sn8r4
  10. 10. Being found First impressions What you do What others say Earning attention A reputation for... Public and private self Bad things
  11. 11. The ingredients of managing online reputation http://goo.gl/sn8r4
  12. 12. Why online reputation matters
  13. 13. “What you know or don’t know about networks...”
  14. 14. Due diligence vs Realising value vs Shameless self- promotion
  15. 15. 9 rules for managing your web shadow
  16. 16. Check your web shadow
  17. 17. Be the best & first source about yourself
  18. 18. Where are people looking for you?
  19. 19. Understand your networks
  20. 20. LinkedIn Maps
  21. 21. Be present 4
  22. 22. Blogs and profile pages http://flavors.me/amayfield http://www.antonymayfield.com/
  23. 23. Serendipity engines
  24. 24. Be useful 5
  25. 25. Choose what to share Choose what not to share
  26. 26. Working in the network Image: by Masa Kepic aka Paolabililty ©2011
  27. 27. We create useful data all the time
  28. 28. Have your own policy on public vs. private
  29. 29. You’re always on the record 7
  30. 30. Get a thicker skin
  31. 31. Fear of transgression
  32. 32. It’s not another world 9
  33. 33. Tools and literacy
  34. 34. Immediate and emergent benefits
  35. 35. When to be open When to be closed
  36. 36. image (cc) Lorem Ipsum - Design around attention, sharing and networks - Focus on objectives, with boundaries on time - Open and closed states... Workflows
  37. 37. Time-lining good days and bad days…
  38. 38. Nokia Design Your Day http://goo.gl/YyBp8http://goo.gl/YyBp8
  39. 39. - Hashtags: Follow ‘em - don’t over-use ‘em... - Search: You’d be amazed... - Lists: Choose you you need to listen to... - Bonus (Mute... if you can) Make Twitter useful - Use apps Tweetbot’s best, Osfoora and official Twitter apps also good - Be picky: Prune your network, make it interesting... - Never Tweet in anger Best to walk away and cool down
  40. 40. - Complete your profile: The more information, the more people can connect with you - Endorsements: Give them and ask for them. - Maintain your profile: Keep it fresh and change bits to be noticed... - Updates Try them out, and post significant news there... Make LinkedIn useful - Groups: Find ones which work for you - and join in discussion - Meet-ups: Lots of networking groups start in LinkedIn. - Connect your profile: Add apps, especially SlideShare if you create public documents. - Say why you are connecting People won’t always remember you - Profile views Look at people’s profiles
  41. 41. - Diigo (and its close relation, Delicious) - Feedly - for all your feed reading - Twitter: General serendipity engine... - LinkedIn: Who? What are they doing? - Instagram: Fun... My top apps and social services - Evernote: For everything... - Wordpress: for blogging - Flipboard: For reading - best used with Google Reader
  42. 42. Make the tools work for you
  43. 43. My favourite tool: Diigo http://www.diigo.com/user/amayfield
  44. 44. And for power users IFTTT.com
  45. 45. And for power users IFTTT.com
  46. 46. And for power users IFTTT.com
  47. 47. If you liked this you may also like...
  48. 48. There’s a book http://goo.gl/sn8r4
  49. 49. There’s a white paper http://goo.gl/7uT1x
  50. 50. @amayfield brilliantnoise.com © 2012 Brilliant Noise - All rights reserved Ta-dah!

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