Managing personal Reputation Online

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Slides from my October 2012 presentation on managing your personal reputation.

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Managing personal Reputation Online

  1. 1. Managing PersonalOnline Reputation@amayfield@brilliantnoisebrilliantnoise.com
  2. 2. Why onlinereputationmatters
  3. 3. “Picture the web as an ever-expanding sphere” Kevin KellyVideo http://goo.gl/zzWN
  4. 4. The futureis six monthsaway
  5. 5. “What youknow or don’tknow aboutnetworks...”
  6. 6. Fear of transgression
  7. 7. Rules formanagingyour webshadow
  8. 8. Check yourweb shadow
  9. 9. Be the best &first sourceaboutyourself
  10. 10. Understandyournetworks
  11. 11. Be present 4
  12. 12. Be useful 5
  13. 13. Have your ownpolicyon public vs.private
  14. 14. You’re alwayson the record 7
  15. 15. Get a thickerskin
  16. 16. It’s notanotherworld 9
  17. 17. Personalweb presence
  18. 18. Where arepeoplelooking foryou?
  19. 19. My LinkedIn network
  20. 20. Is my story...
  21. 21. http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
  22. 22. Make Twitter useful- Hashtags: Follow ‘em - don’t over-use ‘em... - Use apps Tweetbot’s best, Osfoora and official Twitter- Search: You’d be amazed... apps also good- Lists: Choose you you need to - Be picky: Prune your network, listen to... make it interesting...- Bonus (Mute... if you can) - Never Tweet in anger Best to walk away and cool down
  23. 23. Make LinkedIn useful - Groups: Find ones which work- Complete your profile: The for you - and join in discussion more information, the more people can connect with you - Meet-ups: Lots of networking groups start in LinkedIn.- Endorsements: Give them and ask for them. - Connect your profile: Add apps, especially SlideShare if- Maintain your profile: Keep it you create public documents. fresh and change bits to be noticed... - Say why you are connecting People won’t always- Updates Try them out, and remember you post significant news there... - Profile views Look at people’s profiles
  24. 24. My top apps and social services- Instapaper: for keeping longer - Evernote: For everything... articles - Wordpress: for blogging- Twitter - Flipboard: For reading - best- LinkedIn used with...- Diigo (and its close relation, - Google Reader - for all your Delicious) feeds- Instagram
  25. 25. Choose whatto shareChoose whatnot to share
  26. 26. Immediateandemergentbenefits
  27. 27. My favourite tool: Diigohttp://www.diigo.com/user/amayfield
  28. 28. Diigo- Everything you have ever looked at- Everything others thought was worth saving on that topic- Alternatives: Delicious, Pinboard
  29. 29. Working withthe web
  30. 30. The queen ofthe internet
  31. 31. The greatre-imagination
  32. 32. Social networks are how we get things done
  33. 33. “It is anapproach, not atechnology” Speech briansolis.com image (cc) Wikipedia
  34. 34. Serendipityengines
  35. 35. Working in thenetwork Image: by Masa Kepic aka Paolabililty ©2011
  36. 36. When to beopenWhen to beclosed
  37. 37. Workflows- Design around attention, sharing and networks- Focus on objectives, with boundaries on time- Open and closed states... image (cc) Lorem Ipsum
  38. 38. If you liked thisyou may alsolike...
  39. 39. There’s abook http://goo.gl/sn8r4
  40. 40. There’s abusinesstalk http://goo.gl/wm54z
  41. 41. There’s awhitepaper http://goo.gl/7uT1x
  42. 42. Ta-dah! brilliantnoise.com © 2012 Brilliant Noise - All rights reserved

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