iCrossing - CIM Financial Services Group Presentation

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I gave this presentation at CIM Financial Services event on Wednesday 17th March, 2010.

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iCrossing - CIM Financial Services Group Presentation

  1. 1. Social Media Strategies, tools and measuring effectiveness in networks Antony Mayfield, SVP Social Media, iCrossing CIM Financial Services : March 10th, 2010 1 Monday, 8 March 2010
  2. 2. strategies and tools? 2 Monday, 8 March 2010
  3. 3. four years 3 Monday, 8 March 2010
  4. 4. what are we dealing with? 4 Monday, 8 March 2010
  5. 5. Kevin Kelly... http://bit.ly/8h04u 5 Monday, 8 March 2010
  6. 6. an expanding sphere Image: Bestario http://goo.gl/SWZq 6 Monday, 8 March 2010
  7. 7. disrupt / absorb Image (cc) dominik99 7 Monday, 8 March 2010
  8. 8. it’s reached our relationships 8 Monday, 8 March 2010
  9. 9. how we think Image: (cc) gingiber http://goo.gl/2MM8 9 Monday, 8 March 2010
  10. 10. how we organise ourselves Image: Bestario.org 10 Monday, 8 March 2010
  11. 11. hard-nosed business version 11 Monday, 8 March 2010
  12. 12. “...this  is  just  the  beginning   of  an  exci3ng  new  era  of   global  interconnectedness   that  will  spread  ideas  and   innova3ons  around  the   world  faster  than  ever   before.”   http://goo.gl/J2eq 12 Monday, 8 March 2010
  13. 13. all about networks 13 Monday, 8 March 2010
  14. 14. Google & reputation 26 Monday, 8 March 2010
  15. 15. attention markets (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details 28 Monday, 8 March 2010
  16. 16. Search Social Technical Human Find Filter Numbers Stories Quantitative Qualitative Monday, 8 March 2010
  17. 17. how to do it 17 Monday, 8 March 2010
  18. 18. a word about tools 18 Monday, 8 March 2010
  19. 19. IBM’s resource planning 19 Monday, 8 March 2010
  20. 20. Pauline Ores, Social Engagement Strategy ores@us.ibm.com Monday, 8 March 2010
  21. 21. Text Pauline Ores, Social Engagement Strategy ores@us.ibm.com Monday, 8 March 2010
  22. 22. iCrossings 3 key tools for social 22 Monday, 8 March 2010
  23. 23. STOP analysis Measurement model Engagement framework 23 Monday, 8 March 2010
  24. 24. STOP 24 Monday, 8 March 2010
  25. 25. Strategic Tac*cal Organisa*onal Personal 25 Monday, 8 March 2010
  26. 26. Strategic Tac*cal How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisa*onal Personal 26 Monday, 8 March 2010
  27. 27. Strategic Tac*cal How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisa*onal Personal 27 Monday, 8 March 2010
  28. 28. Strategic Tac*cal Organisa*onal Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and Personal structures we have now need to change? How will communications, governance and collaboration alter? 28 Monday, 8 March 2010
  29. 29. Strategic Tac*cal Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of Organisa*onal work itself, be altered? 29 Monday, 8 March 2010
  30. 30. engagement measurement 30 Monday, 8 March 2010
  31. 31. 31 Monday, 8 March 2010
  32. 32. social engagement framework Monday, 8 March 2010
  33. 33. Monday, 8 March 2010
  34. 34. principles above all Monday, 8 March 2010
  35. 35. case study 35 Monday, 8 March 2010
  36. 36. iQ 36 Monday, 8 March 2010
  37. 37. from 37 Monday, 8 March 2010
  38. 38. Image: (cc) magnusfranklin to... 38 Monday, 8 March 2010
  39. 39. design 39 Monday, 8 March 2010
  40. 40. BRAND  STORIES  TOYOTA platforms Monday, 8 March 2010
  41. 41. active listening 41 Monday, 8 March 2010
  42. 42. principle of fast 42 Monday, 8 March 2010
  43. 43. “stones” Monday, 8 March 2010
  44. 44. viral 44 Monday, 8 March 2010
  45. 45. things to try 45 Monday, 8 March 2010
  46. 46. post@posterous.com 46 Monday, 8 March 2010
  47. 47. Say What? 47 Monday, 8 March 2010
  48. 48. sanity searches... on Spezify 48 Monday, 8 March 2010
  49. 49. iQ & measurement 49 Monday, 8 March 2010
  50. 50. icrossing.co.uk/ebooks 11 Monday, 8 March 2010
  51. 51. meandmywebshadow.com 51 Monday, 8 March 2010
  52. 52. Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com 47 52 13 Monday, 8 March 2010
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