iCrossing - CIM Financial Services Group Presentation

Social Media Strategies, tools and measuring effectiveness in networks Antony Mayfield, SVP Social Media, iCrossing CIM Financial Services : March 10th, 2010 1 Monday, 8 March 2010

strategies and tools? 2 Monday, 8 March 2010

four years 3 Monday, 8 March 2010

what are we dealing with? 4 Monday, 8 March 2010

Kevin Kelly... http://bit.ly/8h04u 5 Monday, 8 March 2010

an expanding sphere Image: Bestario http://goo.gl/SWZq 6 Monday, 8 March 2010

disrupt / absorb Image (cc) dominik99 7 Monday, 8 March 2010

it’s reached our relationships 8 Monday, 8 March 2010

how we think Image: (cc) gingiber http://goo.gl/2MM8 9 Monday, 8 March 2010

how we organise ourselves Image: Bestario.org 10 Monday, 8 March 2010

hard-nosed business version 11 Monday, 8 March 2010

“...this is just the beginning of an exci3ng new era of global interconnectedness that will spread ideas and innova3ons around the world faster than ever before.” http://goo.gl/J2eq 12 Monday, 8 March 2010

all about networks 13 Monday, 8 March 2010

Google & reputation 26 Monday, 8 March 2010

attention markets (CC) This presentation can be shared under a Creative Commons Attribution licence - see ﬁnal slide for details 28 Monday, 8 March 2010

Search Social Technical Human Find Filter Numbers Stories Quantitative Qualitative Monday, 8 March 2010

how to do it 17 Monday, 8 March 2010

a word about tools 18 Monday, 8 March 2010

IBM’s resource planning 19 Monday, 8 March 2010

Pauline Ores, Social Engagement Strategy ores@us.ibm.com Monday, 8 March 2010

Text Pauline Ores, Social Engagement Strategy ores@us.ibm.com Monday, 8 March 2010

iCrossings 3 key tools for social 22 Monday, 8 March 2010

STOP analysis Measurement model Engagement framework 23 Monday, 8 March 2010

STOP 24 Monday, 8 March 2010

Strategic Tac*cal Organisa*onal Personal 25 Monday, 8 March 2010

Strategic Tac*cal How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisa*onal Personal 26 Monday, 8 March 2010

Strategic Tac*cal How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisa*onal Personal 27 Monday, 8 March 2010

Strategic Tac*cal Organisa*onal Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and Personal structures we have now need to change? How will communications, governance and collaboration alter? 28 Monday, 8 March 2010

Strategic Tac*cal Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of Organisa*onal work itself, be altered? 29 Monday, 8 March 2010

engagement measurement 30 Monday, 8 March 2010

31 Monday, 8 March 2010

social engagement framework Monday, 8 March 2010

Monday, 8 March 2010

principles above all Monday, 8 March 2010

case study 35 Monday, 8 March 2010

iQ 36 Monday, 8 March 2010

from 37 Monday, 8 March 2010

Image: (cc) magnusfranklin to... 38 Monday, 8 March 2010

design 39 Monday, 8 March 2010

BRAND STORIES TOYOTA platforms Monday, 8 March 2010

active listening 41 Monday, 8 March 2010

principle of fast 42 Monday, 8 March 2010

“stones” Monday, 8 March 2010

viral 44 Monday, 8 March 2010

things to try 45 Monday, 8 March 2010

post@posterous.com 46 Monday, 8 March 2010

Say What? 47 Monday, 8 March 2010

sanity searches... on Spezify 48 Monday, 8 March 2010

iQ & measurement 49 Monday, 8 March 2010

icrossing.co.uk/ebooks 11 Monday, 8 March 2010

meandmywebshadow.com 51 Monday, 8 March 2010

Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com 47 52 13 Monday, 8 March 2010

iCrossing - CIM Financial Services Group Presentation

by Antony Mayfield on Mar 12, 2010

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iCrossing - CIM Financial Services Group Presentation — Presentation Transcript