1 Social media 2010 iCrossing 16.10.09

Today is about thoughts & ideas that may help... http://www.bestiario.org /

"When it comes to technology futures, we're all drunks, always looking in the wrong place." @jjn1

Kevin Kelly... http://bit.ly/8h04u

...think of the web as an expanding sphere Image: (cc) fdecomite

Image (cc) dominik99 ...disrupting and absorbing everything it touches

...and at the moment it is touching our lives, our relationships

...which (for now) we call social media Image: Bestario.org

"For me, presently the most impressive network in the world is not the network of email traffic, Facebook friends or cell phone calls. Both for sheer size and complexity, the personal network must surely take the cake. In many ways, it is not merely a superset of most communication networks. It is something different. It exists in minds. The rest is a proxy." @blurky

Trends & ideas that have stood the test of time at iCrossing...

Attention markets...

...channels to networks...

Search & Social Search Technical Find Numbers Quantitative Social Human Filter Stories Qualitative

9 / Channels to networks / Stability to complexity / Speed / Scale / Geography / Longevity / Interaction / Complex user behaviours / New models and frameworks required Marketing challenges... ...continue and accelerate

acceleration of innovation http://bit.ly/2jVYGG

Trends & ideas we think are important for 2010... Image: (cc) subcess

...mainstreaming

...literacy

...beyond traffic in measuring attention

...social everything in marketing and business

Strategic Organisational Tactical Personal

...data inspiration in the creative process

...even display ads

...the social web business

Now for the shiny things (but don’t get too distracted)

http://bit.ly/lSAHa “ What if you build a service that is mobile, social, and real-time? Well that's a big opportunity folks and I've been seeing quite a few entrepreneurs doing exactly that.” @fredwilson

AR / CR

identity & data portability

* Alisa Hansen: http://bit.ly/Hw01m TAT Augmented ID = Holy Awesome*

But you don’t need AR for the web and physical world to blend

Things you need to try...

Get “Say What?” app for your iPhone/iPod...

Search for yourself on Spezify...

Think about your personal presence and digital literacy

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47 Tel: +44 1273 827 721 Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield i Thank you