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1 Social media 2010 iCrossing 16.10.09
Today is about thoughts & ideas that may help...  http://www.bestiario.org /
"When it comes to technology futures, we're all drunks, always looking in the wrong place." @jjn1
Kevin Kelly...  http://bit.ly/8h04u
...think of the web as an expanding sphere Image: (cc) fdecomite
Image (cc) dominik99 ...disrupting and absorbing everything it touches
...and at the moment it is touching our lives, our relationships
...which (for now) we call social media Image: Bestario.org
"For me, presently the most impressive network in the world is not the network of email traffic, Facebook friends or ...
Trends & ideas that have stood the test of time at iCrossing...
Attention markets...
...channels to networks...
Search & Social Search  Technical Find Numbers Quantitative  Social Human Filter Stories Qualitative
9 / Channels to networks / Stability  to complexity / Speed / Scale / Geography  / Longevity  / Interaction  / Complex use...
acceleration of innovation http://bit.ly/2jVYGG
Trends & ideas we think are important for 2010... Image: (cc) subcess
...mainstreaming
...literacy
...beyond traffic in measuring attention
...social everything in marketing and business
Strategic Organisational Tactical Personal
...data inspiration in the creative process
...even display ads
...the social web business
Now for the shiny things  (but don’t get too distracted)
http://bit.ly/lSAHa “ What if you build a service that is mobile, social, and real-time? Well that's a big opportunity fol...
AR / CR
identity & data portability
* Alisa Hansen:  http://bit.ly/Hw01m   TAT Augmented ID = Holy Awesome*
But you don’t need AR for the web and physical world to blend
Things you need to try...
 
Get “Say What?” app for your iPhone/iPod...
Search for yourself on Spezify...
Think about your personal presence and digital literacy
Subscribe to connect.icrossing.co.uk
47 Tel:  +44 1273 827 721  Email:  antony.mayfield@icrossing.co.uk  Sites:  www.icrossing.co.uk  Blogs:  connect.icrossing...
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Social Media trends in 2010 - iCrossing

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Presentation from an iCrossing UK client event about trends around the social web for 2010. You can see a Slidecast (slides+audio) version of this deck on the iCrossing Slideshare account http://bit.ly/2010SM

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Transcript of "Social Media trends in 2010 - iCrossing"

  1. 1. 1 Social media 2010 iCrossing 16.10.09
  2. 2. Today is about thoughts & ideas that may help... http://www.bestiario.org /
  3. 3. "When it comes to technology futures, we're all drunks, always looking in the wrong place." @jjn1
  4. 4. Kevin Kelly... http://bit.ly/8h04u
  5. 5. ...think of the web as an expanding sphere Image: (cc) fdecomite
  6. 6. Image (cc) dominik99 ...disrupting and absorbing everything it touches
  7. 7. ...and at the moment it is touching our lives, our relationships
  8. 8. ...which (for now) we call social media Image: Bestario.org
  9. 9. "For me, presently the most impressive network in the world is not the network of email traffic, Facebook friends or cell phone calls. Both for sheer size and complexity, the personal network must surely take the cake. In many ways, it is not merely a superset of most communication networks. It is something different. It exists in minds. The rest is a proxy." @blurky
  10. 10. Trends & ideas that have stood the test of time at iCrossing...
  11. 11. Attention markets...
  12. 12. ...channels to networks...
  13. 13. Search & Social Search Technical Find Numbers Quantitative Social Human Filter Stories Qualitative
  14. 14. 9 / Channels to networks / Stability to complexity / Speed / Scale / Geography / Longevity / Interaction / Complex user behaviours / New models and frameworks required Marketing challenges... ...continue and accelerate
  15. 15. acceleration of innovation http://bit.ly/2jVYGG
  16. 16. Trends & ideas we think are important for 2010... Image: (cc) subcess
  17. 17. ...mainstreaming
  18. 18. ...literacy
  19. 19. ...beyond traffic in measuring attention
  20. 20. ...social everything in marketing and business
  21. 21. Strategic Organisational Tactical Personal
  22. 22. ...data inspiration in the creative process
  23. 23. ...even display ads
  24. 24. ...the social web business
  25. 25. Now for the shiny things (but don’t get too distracted)
  26. 26. http://bit.ly/lSAHa “ What if you build a service that is mobile, social, and real-time? Well that's a big opportunity folks and I've been seeing quite a few entrepreneurs doing exactly that.” @fredwilson
  27. 27. AR / CR
  28. 28. identity & data portability
  29. 29. * Alisa Hansen: http://bit.ly/Hw01m TAT Augmented ID = Holy Awesome*
  30. 30. But you don’t need AR for the web and physical world to blend
  31. 31. Things you need to try...
  32. 33. Get “Say What?” app for your iPhone/iPod...
  33. 34. Search for yourself on Spezify...
  34. 35. Think about your personal presence and digital literacy
  35. 36. Subscribe to connect.icrossing.co.uk
  36. 37. 47 Tel: +44 1273 827 721 Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield i Thank you
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