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Google firestarters talk - Can agencies innovate?
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Google firestarters talk - Can agencies innovate?

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Slides from the talk I gave at Google Firestarters. You can find the notes to accompany this presentation at http://brilliantnoise.com/can-agencies-innovate-google-firestarters-talk/

Slides from the talk I gave at Google Firestarters. You can find the notes to accompany this presentation at http://brilliantnoise.com/can-agencies-innovate-google-firestarters-talk/


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  • 1. Resign thinkingAgencies and innovationAntony Mayfield17 April 2013@amayfieldbrilliantnoise.comThursday, 30 May 13
  • 2. ResignThursday, 30 May 13
  • 3. Via Semantic Stuidos“Customers areadopting disruptivetechnologies fasterthan companies”Dave Gray, TheConnected CompanyThursday, 30 May 13
  • 4. Prisonersof ourbusinessmodelsThursday, 30 May 13
  • 5. But innovatorsanswer toboardsThursday, 30 May 13
  • 6. Incremental orDisruptive?Thursday, 30 May 13
  • 7. Inside orOutside?Thursday, 30 May 13
  • 8. Customer FirstEarned AttentionTransformative digitalThursday, 30 May 13
  • 9. Customer FirstEarned AttentionTransformative digitalThursday, 30 May 13
  • 10. Gospel of@willshhttp://goo.gl/87cSPThursday, 30 May 13
  • 11. Manifesto ofAlmightyhttp://goo.gl/4hfhPThursday, 30 May 13
  • 12. Designingnew toolsThursday, 30 May 13
  • 13. Mantra ofMcKinseyModel first published Harvard Business ReviewThursday, 30 May 13
  • 14. http://goo.gl/824gx“The goal is tobecome HBO fasterthan HBO canbecome us.”Ted Sarandos, NetflixThursday, 30 May 13
  • 15. Agencies shouldbe innovating tobecomeMcKinsey fasterthan...Thursday, 30 May 13
  • 16. ResignThursday, 30 May 13
  • 17. DiscussionFurther Reading and notes at:@amayfieldbrilliantnoise.com/specialurlThursday, 30 May 13