FT - DLW - managing personal reputation online

Managing PersonalOnline Reputation@amayﬁeldFT Digital Learning Week10 October 2012

So, Iwrote thisbook http://goo.gl/sn8r4

My newchapterswouldbe... http://goo.gl/sn8r4

Being foundFirst impressionsWhat you doWhat others sayEarning attentionA reputation for...Public and private selfBad things

Theingredients ofmanagingonlinereputation http://goo.gl/sn8r4

Why onlinereputationmatters

“What youknow or don’tknow aboutnetworks...”

Due diligence vsRealising value vsShameless self- promotion

9 rules formanagingyour webshadow

Check yourweb shadow

Be the best &ﬁrst sourceaboutyourself

Where arepeoplelooking foryou?

Understandyournetworks

LinkedIn Maps

Be present 4

http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/

Be useful 5

Choose whatto shareChoose whatnot to share

We createuseful dataall the time

Have your ownpolicyon public vs.private

You’re alwayson the record 7

Get a thickerskin

Fear of transgression

It’s notanotherworld 9

Working withthe web

Tools andliteracy

Immediateandemergentbenefits

Serendipityengines

When to beopenWhen to beclosed

Workﬂows- Design around attention, sharing and networks- Focus on objectives, with boundaries on time- Open and closed states... image (cc) Lorem Ipsum

Make Twitter useful- Hashtags: Follow ‘em - don’t over-use ‘em... - Use apps Tweetbot’s best, Osfoora and oﬃcial Twitter- Search: You’d be amazed... apps also good- Lists: Choose you you need to - Be picky: Prune your network, listen to... make it interesting...- Bonus (Mute... if you can) - Never Tweet in anger Best to walk away and cool down

Make LinkedIn useful - Groups: Find ones which work- Complete your profile: The for you - and join in discussion more information, the more people can connect with you - Meet-ups: Lots of networking groups start in LinkedIn.- Endorsements: Give them and ask for them. - Connect your profile: Add apps, especially SlideShare if- Maintain your profile: Keep it you create public documents. fresh and change bits to be noticed... - Say why you are connecting People won’t always- Updates Try them out, and remember you post significant news there... - Profile views Look at people’s profiles

My top apps and social services- Diigo (and its close relation, Delicious) - Evernote: For everything...- Google Reader - for all your feeds - Wordpress: for blogging- Twitter: General serendipity - Flipboard: For reading - best engine... used with Google Reader- LinkedIn: Who? What are they doing?- Instagram: Fun...

Make the toolswork for you

My favourite tool: Diigohttp://www.diigo.com/user/amayﬁeld

And forpower usersIFTTT.com

And forpowerusersIFTTT.com

And forpower usersIFTTT.com

If you liked thisyou may alsolike...

There’s abook http://goo.gl/sn8r4

There’s abusinesstalk http://goo.gl/wm54z

There’s awhitepaper http://goo.gl/7uT1x

http://www.antonymayfield.com	66
http://127.0.0.1	11
http://localhost	2
http://flavors.me	1

FT - DLW - managing personal reputation online

by Antony Mayfield on Oct 10, 2012

Accessibility

Upload Details

Usage Rights

4 Embeds 80

Statistics