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FT - DLW - managing personal reputation online
 

FT - DLW - managing personal reputation online

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    FT - DLW - managing personal reputation online FT - DLW - managing personal reputation online Presentation Transcript

    • Managing PersonalOnline Reputation@amayfieldFT Digital Learning Week10 October 2012
    • So, Iwrote thisbook http://goo.gl/sn8r4
    • My newchapterswouldbe... http://goo.gl/sn8r4
    • Being foundFirst impressionsWhat you doWhat others sayEarning attentionA reputation for...Public and private selfBad things
    • Theingredients ofmanagingonlinereputation http://goo.gl/sn8r4
    • Why onlinereputationmatters
    • “What youknow or don’tknow aboutnetworks...”
    • Due diligence vsRealising value vsShameless self- promotion
    • 9 rules formanagingyour webshadow
    • Check yourweb shadow
    • Be the best &first sourceaboutyourself
    • Where arepeoplelooking foryou?
    • Understandyournetworks
    • LinkedIn Maps
    • Be present 4
    • http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
    • Be useful 5
    • Choose whatto shareChoose whatnot to share
    • We createuseful dataall the time
    • Have your ownpolicyon public vs.private
    • You’re alwayson the record 7
    • Get a thickerskin
    • Fear of transgression
    • It’s notanotherworld 9
    • Working withthe web
    • Tools andliteracy
    • Immediateandemergentbenefits
    • Serendipityengines
    • Working in thenetwork Image: by Masa Kepic aka Paolabililty ©2011
    • When to beopenWhen to beclosed
    • Workflows- Design around attention, sharing and networks- Focus on objectives, with boundaries on time- Open and closed states... image (cc) Lorem Ipsum
    • Make Twitter useful- Hashtags: Follow ‘em - don’t over-use ‘em... - Use apps Tweetbot’s best, Osfoora and official Twitter- Search: You’d be amazed... apps also good- Lists: Choose you you need to - Be picky: Prune your network, listen to... make it interesting...- Bonus (Mute... if you can) - Never Tweet in anger Best to walk away and cool down
    • Make LinkedIn useful - Groups: Find ones which work- Complete your profile: The for you - and join in discussion more information, the more people can connect with you - Meet-ups: Lots of networking groups start in LinkedIn.- Endorsements: Give them and ask for them. - Connect your profile: Add apps, especially SlideShare if- Maintain your profile: Keep it you create public documents. fresh and change bits to be noticed... - Say why you are connecting People won’t always- Updates Try them out, and remember you post significant news there... - Profile views Look at people’s profiles
    • My top apps and social services- Diigo (and its close relation, Delicious) - Evernote: For everything...- Google Reader - for all your feeds - Wordpress: for blogging- Twitter: General serendipity - Flipboard: For reading - best engine... used with Google Reader- LinkedIn: Who? What are they doing?- Instagram: Fun...
    • Make the toolswork for you
    • My favourite tool: Diigohttp://www.diigo.com/user/amayfield
    • And forpower usersIFTTT.com
    • And forpowerusersIFTTT.com
    • And forpower usersIFTTT.com
    • If you liked thisyou may alsolike...
    • There’s abook http://goo.gl/sn8r4
    • There’s abusinesstalk http://goo.gl/wm54z
    • There’s awhitepaper http://goo.gl/7uT1x
    • @amayfieldTa-dah! brilliantnoise.com © 2012 Brilliant Noise - All rights reserved