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FT - DLW - managing personal reputation online

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  • 1. Managing PersonalOnline Reputation@amayfieldFT Digital Learning Week10 October 2012
  • 2. So, Iwrote thisbook http://goo.gl/sn8r4
  • 3. My newchapterswouldbe... http://goo.gl/sn8r4
  • 4. Being foundFirst impressionsWhat you doWhat others sayEarning attentionA reputation for...Public and private selfBad things
  • 5. Theingredients ofmanagingonlinereputation http://goo.gl/sn8r4
  • 6. Why onlinereputationmatters
  • 7. “What youknow or don’tknow aboutnetworks...”
  • 8. Due diligence vsRealising value vsShameless self- promotion
  • 9. 9 rules formanagingyour webshadow
  • 10. Check yourweb shadow
  • 11. Be the best &first sourceaboutyourself
  • 12. Where arepeoplelooking foryou?
  • 13. Understandyournetworks
  • 14. LinkedIn Maps
  • 15. Be present 4
  • 16. http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
  • 17. Be useful 5
  • 18. Choose whatto shareChoose whatnot to share
  • 19. We createuseful dataall the time
  • 20. Have your ownpolicyon public vs.private
  • 21. You’re alwayson the record 7
  • 22. Get a thickerskin
  • 23. Fear of transgression
  • 24. It’s notanotherworld 9
  • 25. Working withthe web
  • 26. Tools andliteracy
  • 27. Immediateandemergentbenefits
  • 28. Serendipityengines
  • 29. Working in thenetwork Image: by Masa Kepic aka Paolabililty ©2011
  • 30. When to beopenWhen to beclosed
  • 31. Workflows- Design around attention, sharing and networks- Focus on objectives, with boundaries on time- Open and closed states... image (cc) Lorem Ipsum
  • 32. Make Twitter useful- Hashtags: Follow ‘em - don’t over-use ‘em... - Use apps Tweetbot’s best, Osfoora and official Twitter- Search: You’d be amazed... apps also good- Lists: Choose you you need to - Be picky: Prune your network, listen to... make it interesting...- Bonus (Mute... if you can) - Never Tweet in anger Best to walk away and cool down
  • 33. Make LinkedIn useful - Groups: Find ones which work- Complete your profile: The for you - and join in discussion more information, the more people can connect with you - Meet-ups: Lots of networking groups start in LinkedIn.- Endorsements: Give them and ask for them. - Connect your profile: Add apps, especially SlideShare if- Maintain your profile: Keep it you create public documents. fresh and change bits to be noticed... - Say why you are connecting People won’t always- Updates Try them out, and remember you post significant news there... - Profile views Look at people’s profiles
  • 34. My top apps and social services- Diigo (and its close relation, Delicious) - Evernote: For everything...- Google Reader - for all your feeds - Wordpress: for blogging- Twitter: General serendipity - Flipboard: For reading - best engine... used with Google Reader- LinkedIn: Who? What are they doing?- Instagram: Fun...
  • 35. Make the toolswork for you
  • 36. My favourite tool: Diigohttp://www.diigo.com/user/amayfield
  • 37. And forpower usersIFTTT.com
  • 38. And forpowerusersIFTTT.com
  • 39. And forpower usersIFTTT.com
  • 40. If you liked thisyou may alsolike...
  • 41. There’s abook http://goo.gl/sn8r4
  • 42. There’s abusinesstalk http://goo.gl/wm54z
  • 43. There’s awhitepaper http://goo.gl/7uT1x
  • 44. @amayfieldTa-dah! brilliantnoise.com © 2012 Brilliant Noise - All rights reserved