+ Follow

Earned vs. Spurned: The Market Correction in Brand Communications

by Antony Mayfield on Apr 25, 2012

Slides from my talk at Digital Marketing in London on April 25th.

File a copyright complaint

Antony Mayfield, Digital media/marketing consultant and author of Me & My Web Shadow at Brilliant Noise The notes to accompany this presentation are here: http://brilliantnoise.com/challenging-conventions-earned-media-vs-spurned-media/ 1 year ago
Are you sure you want to

Earned vs.SpurnedThe Market Correction inBrand CommunicationsDigital MarketingAntony Mayfield25 April 2012@amayfield | @brilliantnoise
Challengeconventions
We live in anage ofreason.
Challengethat.
In what yeardid seeing adoctorimprove yourchances ofliving?
1905.
You might aswell havevisited awitch doctor
Expertsfumble in thedarkness
EconomistsRegulatorsCommentatorsAnalysts
What aboutmarketing?
A funnel thinghappened...
A distortingmodel.
Twisting spending& thinking
Spurnedmedia
The dark matter ofmetrics
The correctionstarts at 20%
Marketing bymanagementconsultant
How tochallengeconventions
Customer experiencemodels
Social BusinessBoldness
IntegrateEarned Media
Now is agoodmoment tochallengeconvention
Ta-dah!Further Reading and notes at:@amayfieldbrilliantnoise.com