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Earned vs. Spurned: The Market Correction in Brand Communications
 

Earned vs. Spurned: The Market Correction in Brand Communications

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Slides from my talk at Digital Marketing in London on April 25th.

Slides from my talk at Digital Marketing in London on April 25th.

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    Earned vs. Spurned: The Market Correction in Brand Communications Earned vs. Spurned: The Market Correction in Brand Communications Presentation Transcript

    • Earned vs.SpurnedThe Market Correction inBrand CommunicationsDigital MarketingAntony Mayfield25 April 2012@amayfield | @brilliantnoise
    • Challengeconventions
    • We live in anage ofreason.
    • Challengethat.
    • In what yeardid seeing adoctorimprove yourchances ofliving?
    • 1905.
    • You might aswell havevisited awitch doctor
    • Expertsfumble in thedarkness
    • EconomistsRegulatorsCommentatorsAnalysts
    • What aboutmarketing?
    • A funnel thinghappened...
    • A distortingmodel.
    • Twisting spending& thinking
    • Spurnedmedia
    • The dark matter ofmetrics
    • The correctionstarts at 20%
    • Marketing bymanagementconsultant
    • How tochallengeconventions
    • Customer experiencemodels
    • Social BusinessBoldness
    • IntegrateEarned Media
    • Now is agoodmoment tochallengeconvention
    • Ta-dah!Further Reading and notes at:@amayfieldbrilliantnoise.com