Your SlideShare is downloading. ×
0
Earned vs.SpurnedThe Market Correction inBrand CommunicationsDigital MarketingAntony Mayfield25 April 2012@amayfield | @br...
Challengeconventions
We live in anage ofreason.
Challengethat.
In what yeardid seeing adoctorimprove yourchances ofliving?
1905.
You might aswell havevisited awitch doctor
Expertsfumble in thedarkness
EconomistsRegulatorsCommentatorsAnalysts
What aboutmarketing?
A funnel thinghappened...
A distortingmodel.
Twisting spending& thinking
Spurnedmedia
The dark matter ofmetrics
The correctionstarts at 20%
Marketing bymanagementconsultant
How tochallengeconventions
Customer experiencemodels
Social BusinessBoldness
IntegrateEarned Media
Now is agoodmoment tochallengeconvention
Ta-dah!Further Reading and notes at:@amayfieldbrilliantnoise.com
Earned vs. Spurned: The Market Correction in Brand Communications
Upcoming SlideShare
Loading in...5
×

Earned vs. Spurned: The Market Correction in Brand Communications

997

Published on

Slides from my talk at Digital Marketing in London on April 25th.

Published in: Business, Health & Medicine
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
997
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Earned vs. Spurned: The Market Correction in Brand Communications"

  1. 1. Earned vs.SpurnedThe Market Correction inBrand CommunicationsDigital MarketingAntony Mayfield25 April 2012@amayfield | @brilliantnoise
  2. 2. Challengeconventions
  3. 3. We live in anage ofreason.
  4. 4. Challengethat.
  5. 5. In what yeardid seeing adoctorimprove yourchances ofliving?
  6. 6. 1905.
  7. 7. You might aswell havevisited awitch doctor
  8. 8. Expertsfumble in thedarkness
  9. 9. EconomistsRegulatorsCommentatorsAnalysts
  10. 10. What aboutmarketing?
  11. 11. A funnel thinghappened...
  12. 12. A distortingmodel.
  13. 13. Twisting spending& thinking
  14. 14. Spurnedmedia
  15. 15. The dark matter ofmetrics
  16. 16. The correctionstarts at 20%
  17. 17. Marketing bymanagementconsultant
  18. 18. How tochallengeconventions
  19. 19. Customer experiencemodels
  20. 20. Social BusinessBoldness
  21. 21. IntegrateEarned Media
  22. 22. Now is agoodmoment tochallengeconvention
  23. 23. Ta-dah!Further Reading and notes at:@amayfieldbrilliantnoise.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×