Customers in networks: ChangePlayBusiness presentation

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A presentation I gave to ChangePlayBusiness, an unconference organised by the Centre for Competitive Design and Own-It.

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Customers in networks: ChangePlayBusiness presentation

  1. 1. ChangePlayBusiness London  :  :  30.11.10 Antony  Mayfield,  iCrossing @amayfieldCUSTOMERS IN NETWORKS 1
  2. 2. (On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate effectively? 2
  3. 3. (On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate effectively? 3
  4. 4. (On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate effectively? 4
  5. 5. (On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate effectively? 5
  6. 6. 6
  7. 7. CHANGING economy 7
  8. 8. http://goo.gl/9Um7E 8
  9. 9. http://goo.gl/a0Zpz 9
  10. 10. OUT OF DATE business models 10
  11. 11. EDGE | CORE 11
  12. 12. DATA DELUGE 12
  13. 13. EVERYWHERE WEB 13
  14. 14. COMPLEXITY 14
  15. 15. NETWORKS 15
  16. 16. CUSTOMERSin the networks 16
  17. 17. UNDERSTAND your networks 17
  18. 18. BE PRESENTin your networks 18
  19. 19. BE USEFULto your networks 19
  20. 20. IF IN DOUBTpull don’t push 20
  21. 21. COMMUNICATING in networks 21
  22. 22. LITERACY 22
  23. 23. DEFAULT TO SOCIAL 23
  24. 24. DEFAULT TO SOCIAL 24
  25. 25. DEFAULT TO SOCIAL 25
  26. 26. TECHNICAL findable portableshareable 26
  27. 27. DESIGNplatformsprinciplesprocesses 27
  28. 28. 28
  29. 29. MEASUREMENT is listening 29
  30. 30. TOOLS|CULTURE 30
  31. 31. ZAPPOS 31
  32. 32. E-BOOKS http://goo.gl/NrTZj 32
  33. 33. meandmywebshadow.com 33
  34. 34. Email: antony.mayfield@icrossing.co.ukSites: icrossing.co.uk | antonymayfield.comBlog: connect.icrossing.co.ukTwitter: @amayfield / @icrossing_uk Thank you 47 34 13
  35. 35. Creative Commons Licence Attributionantonymayfield.com 47 35 13

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