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Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
Customers in networks: ChangePlayBusiness presentation
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Customers in networks: ChangePlayBusiness presentation

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A presentation I gave to ChangePlayBusiness, an unconference organised by the Centre for Competitive Design and Own-It.

A presentation I gave to ChangePlayBusiness, an unconference organised by the Centre for Competitive Design and Own-It.

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  • 1. ChangePlayBusiness London  :  :  30.11.10 Antony  Mayfield,  iCrossing @amayfieldCUSTOMERS IN NETWORKS 1
  • 2. (On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate effectively? 2
  • 3. (On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate effectively? 3
  • 4. (On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate effectively? 4
  • 5. (On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate effectively? 5
  • 6. 6
  • 7. CHANGING economy 7
  • 8. http://goo.gl/9Um7E 8
  • 9. http://goo.gl/a0Zpz 9
  • 10. OUT OF DATE business models 10
  • 11. EDGE | CORE 11
  • 12. DATA DELUGE 12
  • 13. EVERYWHERE WEB 13
  • 14. COMPLEXITY 14
  • 15. NETWORKS 15
  • 16. CUSTOMERSin the networks 16
  • 17. UNDERSTAND your networks 17
  • 18. BE PRESENTin your networks 18
  • 19. BE USEFULto your networks 19
  • 20. IF IN DOUBTpull don’t push 20
  • 21. COMMUNICATING in networks 21
  • 22. LITERACY 22
  • 23. DEFAULT TO SOCIAL 23
  • 24. DEFAULT TO SOCIAL 24
  • 25. DEFAULT TO SOCIAL 25
  • 26. TECHNICAL findable portableshareable 26
  • 27. DESIGNplatformsprinciplesprocesses 27
  • 28. 28
  • 29. MEASUREMENT is listening 29
  • 30. TOOLS|CULTURE 30
  • 31. ZAPPOS 31
  • 32. E-BOOKS http://goo.gl/NrTZj 32
  • 33. meandmywebshadow.com 33
  • 34. Email: antony.mayfield@icrossing.co.ukSites: icrossing.co.uk | antonymayfield.comBlog: connect.icrossing.co.ukTwitter: @amayfield / @icrossing_uk Thank you 47 34 13
  • 35. Creative Commons Licence Attributionantonymayfield.com 47 35 13

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