Customers in networks: ChangePlayBusiness presentation

ChangePlayBusiness London : : 30.11.10 Antony Mayﬁeld, iCrossing @amayﬁeldCUSTOMERS IN NETWORKS 1

(On your agenda as...) Market dynamics and customerservices in a changing economy: how do you identify your customer and communicate eﬀectively? 2

CHANGING economy 7

http://goo.gl/9Um7E 8

http://goo.gl/a0Zpz 9

OUT OF DATE business models 10

EDGE | CORE 11

DATA DELUGE 12

EVERYWHERE WEB 13

COMPLEXITY 14

NETWORKS 15

CUSTOMERSin the networks 16

UNDERSTAND your networks 17

BE PRESENTin your networks 18

BE USEFULto your networks 19

IF IN DOUBTpull don’t push 20

COMMUNICATING in networks 21

LITERACY 22

DEFAULT TO SOCIAL 23

TECHNICAL ﬁndable portableshareable 26

DESIGNplatformsprinciplesprocesses 27

MEASUREMENT is listening 29

TOOLS|CULTURE 30

ZAPPOS 31

E-BOOKS http://goo.gl/NrTZj 32

meandmywebshadow.com 33

Email: antony.mayfield@icrossing.co.ukSites: icrossing.co.uk | antonymayfield.comBlog: connect.icrossing.co.ukTwitter: @amayfield / @icrossing_uk Thank you 47 34 13

Creative Commons Licence Attributionantonymayﬁeld.com 47 35 13

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Customers in networks: ChangePlayBusiness presentation

by Antony Mayfield

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