0
Interna'onal	
  Content	
  Summit	
  
                      London	
  :	
  :	
  24.11.10
             Antony	
  Mayfield,	
...
in media & marketing
EVERYTHING
   is up for grabs
                       2
iCrossing started with
 NETWORKS
                         3
and added
CONTENT &
 SOCIAL
             4
so how do we make
 CONTENT
    work with
  SOCIAL?
                    5
MUST READ!
             6
but WHERE?
 is the wrong question to
begin content strategy with
                          7
WHO & WHY
  are better
               8
STORIES
& NUMBERS
are key to success
                     9
keep your
Social+Content
people close together
                        10
TENSION IS GOOD
                  11
TENSION IS GOOD
                  11
DEFAULT TO SOCIAL
                    12
DEFAULT TO SOCIAL
                    13
DEFAULT TO SOCIAL
                    14
TECHNICAL

 findable
 portable
shareable
            15
DESIGN

platforms
principles
processes
             16
MEASUREMENT
  is part of creative



                        17
LITERACY
           18
E-BOOKS
 http://goo.gl/NrTZj


                       19
meandmywebshadow.com

                       20
Email:     antony.mayfield@icrossing.co.uk
Sites:     icrossing.co.uk | antonymayfield.com
Blog:      connect.icrossing.co...
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Content & Social Media Strategy: things we learned at iCrossing

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These are the slides from my presentation at the International Content Summit. They cover a lot of the lessons that the iCrossing Content & Social Media teams have learned about content strategy, networks, social media and branded content.

Published in: Business, Technology
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Transcript of "Content & Social Media Strategy: things we learned at iCrossing"

  1. 1. Interna'onal  Content  Summit   London  :  :  24.11.10 Antony  Mayfield,  iCrossing CONTENT|SOCIAL 1
  2. 2. in media & marketing EVERYTHING is up for grabs 2
  3. 3. iCrossing started with NETWORKS 3
  4. 4. and added CONTENT & SOCIAL 4
  5. 5. so how do we make CONTENT work with SOCIAL? 5
  6. 6. MUST READ! 6
  7. 7. but WHERE? is the wrong question to begin content strategy with 7
  8. 8. WHO & WHY are better 8
  9. 9. STORIES & NUMBERS are key to success 9
  10. 10. keep your Social+Content people close together 10
  11. 11. TENSION IS GOOD 11
  12. 12. TENSION IS GOOD 11
  13. 13. DEFAULT TO SOCIAL 12
  14. 14. DEFAULT TO SOCIAL 13
  15. 15. DEFAULT TO SOCIAL 14
  16. 16. TECHNICAL findable portable shareable 15
  17. 17. DESIGN platforms principles processes 16
  18. 18. MEASUREMENT is part of creative 17
  19. 19. LITERACY 18
  20. 20. E-BOOKS http://goo.gl/NrTZj 19
  21. 21. meandmywebshadow.com 20
  22. 22. Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 47 21 13
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