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Content & Social Media Strategy: things we learned at iCrossing

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These are the slides from my presentation at the International Content Summit. They cover a lot of the lessons that the iCrossing Content & Social Media teams have learned about content strategy, …

These are the slides from my presentation at the International Content Summit. They cover a lot of the lessons that the iCrossing Content & Social Media teams have learned about content strategy, networks, social media and branded content.

More in: Business , Technology
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Transcript

  • 1. Interna'onal  Content  Summit   London  :  :  24.11.10 Antony  Mayfield,  iCrossing CONTENT|SOCIAL 1
  • 2. in media & marketing EVERYTHING is up for grabs 2
  • 3. iCrossing started with NETWORKS 3
  • 4. and added CONTENT & SOCIAL 4
  • 5. so how do we make CONTENT work with SOCIAL? 5
  • 6. MUST READ! 6
  • 7. but WHERE? is the wrong question to begin content strategy with 7
  • 8. WHO & WHY are better 8
  • 9. STORIES & NUMBERS are key to success 9
  • 10. keep your Social+Content people close together 10
  • 11. TENSION IS GOOD 11
  • 12. TENSION IS GOOD 11
  • 13. DEFAULT TO SOCIAL 12
  • 14. DEFAULT TO SOCIAL 13
  • 15. DEFAULT TO SOCIAL 14
  • 16. TECHNICAL findable portable shareable 15
  • 17. DESIGN platforms principles processes 16
  • 18. MEASUREMENT is part of creative 17
  • 19. LITERACY 18
  • 20. E-BOOKS http://goo.gl/NrTZj 19
  • 21. meandmywebshadow.com 20
  • 22. Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 47 21 13