Business in networks by Antony Mayfield at Internet World Kongress Munich

BU S INE SS I N N ET WO R KS @ A M AY F I E L D AT I N T E R N E T WO R L D KO N G R E S S ON 1 2 .0 4 .1 1 Brilliant Noise

DIGITAL MARK E T I N G I SO N T HE FRON T L I N E O F A BUSIN E SS TRANSFORM AT I O N

B U SINE SS AS U S UA L

RE VO LUT ION AS U S UA L

SO CIAL W E B http://goo.gl/gxXdz

DATA D E LU G E

E V ERYWHERE W E B

MA R C A N D R EE S EN : 6 mo n th s...Brilliant Noise

T H RESHOLD CO N C E P T. . .

NE TWOR KS TH I N K IN G http://goo.gl/fLYOj

What you know or dontknow about how networkswork can inﬂuence how muchfreedom, wealth andparticipation you and yourchildren will have in the restof this century. Howard Rheingold

K E VIN KE LLY http://bit.ly/8h04u

TV BUT BE TTE R

Think of the webas an expanding sphere...

NOW IT HASREACHED OUR PERSONAL LIVES

Image: Bestario.org

JOH N H AGE L: Ed ge -to- core spee di ng u p. . .Brilliant Noise

HY P E CYCLE S Brilliant NoiseSource: Gartner

W E LCOME TO TH E E RA OFCO MP L EX IT Y B US IN E SS

HALF OF M Y D IGITA L STR AT E GY IS BASED ON PSEUDOS CI EN C E(B UT I DON ’T K N OW WHICH H A L F )

HAVANA CA R S (cc) Andrea Rosa

E A R NE D M ED I A

AT TE NTION M ARK E TS

NUM BE RS + STORIE S

DIGITAL BR OA D E N SMARK E T ING ’S R OL E

NE TWORKS DE M A N D ACON NECTED B U S I N E SS

...AND CHA N G ESOMETIMES CO M E SQ U ICKER TH A N W E T HIN K

http://goo.gl/kqYGn

THE WORLD’s MOST POPULAR FA I LU R E

http://goo.gl/fIahK

PERESTROIKA (RESTRUCTURING) http://goo.gl/fLYOj

GLASNOST (OPENNESS) http://goo.gl/fLYOj

A STORY OFC O M M A N D &CO N T R O L UNDER PRESSURE

TODAY, THE STORY OF ORGANISATIONS IS ONE OFBUREAUCRACY VS NETWORKS

HOW TO MAKE A LOOPANALYSIS OF YOUR ORGANISATION

LONG TERM 5 - 10 YEARSPOLITICAL | ECONOMIC | SOCIAL | TECH

O P E R AT I O N S NEXT FOUR QUARTERSEVERY FUNCTION FROM MARKETING TO HR RISKS | OPPORTUNTIES | COST SAVINGS

O R G A N I S AT I O N HOW DO YOU PEOPLE WORK TOGETHER? SHARING INFORMATION

PEOPLE PRIVATE vs PUBLICPERSONAL vs PROFESSIONAL SKILLS AND LITERACIES

HOWA R D RH E IN GO L D:D igit al literacies... http://goo.gl/zFoy3

Tweetstats.com

ME AND MYWEB SHADOW How to Manage Your Reputation Online meandmywebshadow.com

3 SUPER SKILLS

SUPERSKILL #1NETWORKS

JOH N H AG E L: Se ren di p it y e n g in es http://goo.gl/1Alc

http://connectedthebook.com/

SUPERSKILL #2SHARING

http://goo.gl/c51yY

SUPERSKILL #3FOCUS& FLOW

pomodorotechnique.com

SUPERSKILL #1 Networks SUPERSKILL #2 Sharing SUPERSKILL #3Focus & ﬂow

HOW TO S C A L ENETWORK SKILLS, IDEAS, METHODS

F R A M E W O R K

BOTH THE PROCESS AND THE MAINTAINING OF AFRAMEWORK CREATE OPPORTUNITIES FOR CHANGE

N ETWOR KS +H IE RAC R C HY

"Only a crisis – actual or perceived –produces real change. When that crisisoccurs, the actions that are taken dependon the ideas that are lying around.” Milton Friedman

AR E YOU ACO M P LEXITY ER ACE O?

KEEP IN MIND NETWORKS PERFORM AN ORGANISATIONAL A N A LY S I SAND DEVELOP YOUR OWN AND COLLEAGUES’ LITERACY

Brilliant Noise @AMAYFIELDANTONYMAYFIELD.COMantony@brilliantnoise.com Presentation licensed under Creative Commons (cc) Attribution 3.0. See link for full details: http:// creativecommons.org/licenses/by/3.0/

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Business in networks by Antony Mayfield at Internet World Kongress Munich

by Antony Mayfield on Apr 12, 2011

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Business in networks by Antony Mayfield at Internet World Kongress Munich — Presentation Transcript