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Managing PersonalOnline Reputation@amayfieldBrighton University9 November 2012
So, Iwrote thisbook             http://goo.gl/sn8r4
My newchapterswouldbe...           http://goo.gl/sn8r4
Being foundFirst impressionsWhat you doWhat others sayEarning attentionA reputation for...Public and private selfBad things
Theingredients ofmanagingonlinereputation                 http://goo.gl/sn8r4
Why onlinereputationmatters
Social mediarevolution               image (cc) Annalisano | Flickr
Socialis homosapiens USP
“New’ social networks                        http://goo.gl/fLYOj
“What youknow or don’tknow aboutnetworks...”
Due diligence       vsRealising value       vsShameless self-  promotion
9 rules formanagingyour webshadow
Check yourweb shadow
Be the best &first sourceaboutyourself
Where arepeoplelooking foryou?
Understandyournetworks
LinkedIn Maps
Be present             4
http://flavors.me/amayfield                                 Blogs and                                 profile pages http://ww...
Be useful            5
Choose whatto shareChoose whatnot to share
We createuseful dataall the time
Have your ownpolicyon public vs.private
You’re alwayson the record                7
Get a thickerskin
Fear of transgression
It’s notanotherworld           9
Working withthe web
Tools andliteracy
Immediateandemergentbenefits
Digital literacySource: TweetStats.com
Serendipityengines
Working in thenetwork                 Image: by Masa Kepic aka Paolabililty                 ©2011
Thinking in public...
Working in public...
When to beopenWhen to beclosed
Workflows- Design around attention,  sharing and networks- Focus on objectives, with  boundaries on time- Open and closed s...
Make Twitter useful- Hashtags: Follow ‘em - don’t  over-use ‘em...                 - Use apps Tweetbot’s best,            ...
Make LinkedIn useful                                  - Groups: Find ones which work- Complete your profile: The         fo...
My top apps and social services- Diigo (and its close relation,  Delicious)                                   - Evernote: ...
Make the toolswork for you
My favourite  tool: Diigohttp://www.diigo.com/user/amayfield
And forpower usersIFTTT.com
And forpowerusersIFTTT.com
And forpower usersIFTTT.com
My otherfavouritetools...
Evernote           DiigoResearch           Twitter search           Google
Google Reader          Reeder (Mac, iPad, iPhone)Reading          Flipboard (iPad)          Instapaper
MarsEdit (Mac)           Blogsy (iPad)Blogging   Wordpress           ImageWell           Tumblr
1. Connect the thought           “that’s interesting withBlogging           the act of writing as           closely as you...
2. Be clear about the           point you want toBlogging           make, make it and           quit...
ScrivenerWriting   Write or Die          AWriter
SlideShare          Scribd          LinkedIn          FacebookSharing          Flickr          Instagram          Google+ ...
And forpower usersIFTTT.com
And forpowerusersIFTTT.com
And forpower usersIFTTT.com
If you liked thisyou may alsolike...
There’s abook            http://goo.gl/sn8r4
There’s abusinesstalk            http://goo.gl/wm54z
There’s awhitepaper            http://goo.gl/7uT1x
@amayfieldTa-dah!   brilliantnoise.com          © 2012 Brilliant Noise - All rights reserved
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
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Slides from my presentation at University of Brighton, 9.11.12.

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Transcript of "Brighton University: Managing reputation online"

  1. 1. Managing PersonalOnline Reputation@amayfieldBrighton University9 November 2012
  2. 2. So, Iwrote thisbook http://goo.gl/sn8r4
  3. 3. My newchapterswouldbe... http://goo.gl/sn8r4
  4. 4. Being foundFirst impressionsWhat you doWhat others sayEarning attentionA reputation for...Public and private selfBad things
  5. 5. Theingredients ofmanagingonlinereputation http://goo.gl/sn8r4
  6. 6. Why onlinereputationmatters
  7. 7. Social mediarevolution image (cc) Annalisano | Flickr
  8. 8. Socialis homosapiens USP
  9. 9. “New’ social networks http://goo.gl/fLYOj
  10. 10. “What youknow or don’tknow aboutnetworks...”
  11. 11. Due diligence vsRealising value vsShameless self- promotion
  12. 12. 9 rules formanagingyour webshadow
  13. 13. Check yourweb shadow
  14. 14. Be the best &first sourceaboutyourself
  15. 15. Where arepeoplelooking foryou?
  16. 16. Understandyournetworks
  17. 17. LinkedIn Maps
  18. 18. Be present 4
  19. 19. http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
  20. 20. Be useful 5
  21. 21. Choose whatto shareChoose whatnot to share
  22. 22. We createuseful dataall the time
  23. 23. Have your ownpolicyon public vs.private
  24. 24. You’re alwayson the record 7
  25. 25. Get a thickerskin
  26. 26. Fear of transgression
  27. 27. It’s notanotherworld 9
  28. 28. Working withthe web
  29. 29. Tools andliteracy
  30. 30. Immediateandemergentbenefits
  31. 31. Digital literacySource: TweetStats.com
  32. 32. Serendipityengines
  33. 33. Working in thenetwork Image: by Masa Kepic aka Paolabililty ©2011
  34. 34. Thinking in public...
  35. 35. Working in public...
  36. 36. When to beopenWhen to beclosed
  37. 37. Workflows- Design around attention, sharing and networks- Focus on objectives, with boundaries on time- Open and closed states... image (cc) Lorem Ipsum
  38. 38. Make Twitter useful- Hashtags: Follow ‘em - don’t over-use ‘em... - Use apps Tweetbot’s best, Osfoora and official Twitter- Search: You’d be amazed... apps also good- Lists: Choose you you need to - Be picky: Prune your network, listen to... make it interesting...- Bonus (Mute... if you can) - Never Tweet in anger Best to walk away and cool down
  39. 39. Make LinkedIn useful - Groups: Find ones which work- Complete your profile: The for you - and join in discussion more information, the more people can connect with you - Meet-ups: Lots of networking groups start in LinkedIn.- Endorsements: Give them and ask for them. - Connect your profile: Add apps, especially SlideShare if- Maintain your profile: Keep it you create public documents. fresh and change bits to be noticed... - Say why you are connecting People won’t always- Updates Try them out, and remember you post significant news there... - Profile views Look at people’s profiles
  40. 40. My top apps and social services- Diigo (and its close relation, Delicious) - Evernote: For everything...- Google Reader - for all your feeds - Wordpress: for blogging- Twitter: General serendipity - Flipboard: For reading - best engine... used with Google Reader- LinkedIn: Who? What are they doing?- Instagram: Fun...
  41. 41. Make the toolswork for you
  42. 42. My favourite tool: Diigohttp://www.diigo.com/user/amayfield
  43. 43. And forpower usersIFTTT.com
  44. 44. And forpowerusersIFTTT.com
  45. 45. And forpower usersIFTTT.com
  46. 46. My otherfavouritetools...
  47. 47. Evernote DiigoResearch Twitter search Google
  48. 48. Google Reader Reeder (Mac, iPad, iPhone)Reading Flipboard (iPad) Instapaper
  49. 49. MarsEdit (Mac) Blogsy (iPad)Blogging Wordpress ImageWell Tumblr
  50. 50. 1. Connect the thought “that’s interesting withBlogging the act of writing as closely as you can....
  51. 51. 2. Be clear about the point you want toBlogging make, make it and quit...
  52. 52. ScrivenerWriting Write or Die AWriter
  53. 53. SlideShare Scribd LinkedIn FacebookSharing Flickr Instagram Google+ Amazon
  54. 54. And forpower usersIFTTT.com
  55. 55. And forpowerusersIFTTT.com
  56. 56. And forpower usersIFTTT.com
  57. 57. If you liked thisyou may alsolike...
  58. 58. There’s abook http://goo.gl/sn8r4
  59. 59. There’s abusinesstalk http://goo.gl/wm54z
  60. 60. There’s awhitepaper http://goo.gl/7uT1x
  61. 61. @amayfieldTa-dah! brilliantnoise.com © 2012 Brilliant Noise - All rights reserved
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