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Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
Brighton University: Managing reputation online
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Brighton University: Managing reputation online

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Slides from my presentation at University of Brighton, 9.11.12.

Slides from my presentation at University of Brighton, 9.11.12.

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Transcript

  • 1. Managing PersonalOnline Reputation@amayfieldBrighton University9 November 2012
  • 2. So, Iwrote thisbook http://goo.gl/sn8r4
  • 3. My newchapterswouldbe... http://goo.gl/sn8r4
  • 4. Being foundFirst impressionsWhat you doWhat others sayEarning attentionA reputation for...Public and private selfBad things
  • 5. Theingredients ofmanagingonlinereputation http://goo.gl/sn8r4
  • 6. Why onlinereputationmatters
  • 7. Social mediarevolution image (cc) Annalisano | Flickr
  • 8. Socialis homosapiens USP
  • 9. “New’ social networks http://goo.gl/fLYOj
  • 10. “What youknow or don’tknow aboutnetworks...”
  • 11. Due diligence vsRealising value vsShameless self- promotion
  • 12. 9 rules formanagingyour webshadow
  • 13. Check yourweb shadow
  • 14. Be the best &first sourceaboutyourself
  • 15. Where arepeoplelooking foryou?
  • 16. Understandyournetworks
  • 17. LinkedIn Maps
  • 18. Be present 4
  • 19. http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
  • 20. Be useful 5
  • 21. Choose whatto shareChoose whatnot to share
  • 22. We createuseful dataall the time
  • 23. Have your ownpolicyon public vs.private
  • 24. You’re alwayson the record 7
  • 25. Get a thickerskin
  • 26. Fear of transgression
  • 27. It’s notanotherworld 9
  • 28. Working withthe web
  • 29. Tools andliteracy
  • 30. Immediateandemergentbenefits
  • 31. Digital literacySource: TweetStats.com
  • 32. Serendipityengines
  • 33. Working in thenetwork Image: by Masa Kepic aka Paolabililty ©2011
  • 34. Thinking in public...
  • 35. Working in public...
  • 36. When to beopenWhen to beclosed
  • 37. Workflows- Design around attention, sharing and networks- Focus on objectives, with boundaries on time- Open and closed states... image (cc) Lorem Ipsum
  • 38. Make Twitter useful- Hashtags: Follow ‘em - don’t over-use ‘em... - Use apps Tweetbot’s best, Osfoora and official Twitter- Search: You’d be amazed... apps also good- Lists: Choose you you need to - Be picky: Prune your network, listen to... make it interesting...- Bonus (Mute... if you can) - Never Tweet in anger Best to walk away and cool down
  • 39. Make LinkedIn useful - Groups: Find ones which work- Complete your profile: The for you - and join in discussion more information, the more people can connect with you - Meet-ups: Lots of networking groups start in LinkedIn.- Endorsements: Give them and ask for them. - Connect your profile: Add apps, especially SlideShare if- Maintain your profile: Keep it you create public documents. fresh and change bits to be noticed... - Say why you are connecting People won’t always- Updates Try them out, and remember you post significant news there... - Profile views Look at people’s profiles
  • 40. My top apps and social services- Diigo (and its close relation, Delicious) - Evernote: For everything...- Google Reader - for all your feeds - Wordpress: for blogging- Twitter: General serendipity - Flipboard: For reading - best engine... used with Google Reader- LinkedIn: Who? What are they doing?- Instagram: Fun...
  • 41. Make the toolswork for you
  • 42. My favourite tool: Diigohttp://www.diigo.com/user/amayfield
  • 43. And forpower usersIFTTT.com
  • 44. And forpowerusersIFTTT.com
  • 45. And forpower usersIFTTT.com
  • 46. My otherfavouritetools...
  • 47. Evernote DiigoResearch Twitter search Google
  • 48. Google Reader Reeder (Mac, iPad, iPhone)Reading Flipboard (iPad) Instapaper
  • 49. MarsEdit (Mac) Blogsy (iPad)Blogging Wordpress ImageWell Tumblr
  • 50. 1. Connect the thought “that’s interesting withBlogging the act of writing as closely as you can....
  • 51. 2. Be clear about the point you want toBlogging make, make it and quit...
  • 52. ScrivenerWriting Write or Die AWriter
  • 53. SlideShare Scribd LinkedIn FacebookSharing Flickr Instagram Google+ Amazon
  • 54. And forpower usersIFTTT.com
  • 55. And forpowerusersIFTTT.com
  • 56. And forpower usersIFTTT.com
  • 57. If you liked thisyou may alsolike...
  • 58. There’s abook http://goo.gl/sn8r4
  • 59. There’s abusinesstalk http://goo.gl/wm54z
  • 60. There’s awhitepaper http://goo.gl/7uT1x
  • 61. @amayfieldTa-dah! brilliantnoise.com © 2012 Brilliant Noise - All rights reserved

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