Advocacy And Philanthropy Through New Media
 

Advocacy And Philanthropy Through New Media

on

  • 1,869 views

An overview presentation about new media for the Next Generation Philanthropy Forum, held by The Legatum Institute. A recording of the presentation and three others from Invisible Children, Ushahidi ...

An overview presentation about new media for the Next Generation Philanthropy Forum, held by The Legatum Institute. A recording of the presentation and three others from Invisible Children, Ushahidi and Global Giving is on the Legatum website at http://bit.ly/legatum

Statistics

Views

Total Views
1,869
Views on SlideShare
1,786
Embed Views
83

Actions

Likes
2
Downloads
20
Comments
0

3 Embeds 83

http://www.antonymayfield.com 40
http://connect.icrossing.co.uk 38
http://amayfield.posterous.com 5

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Advocacy And Philanthropy Through New Media Advocacy And Philanthropy Through New Media Presentation Transcript

  • Advocacy  &   philanthropy  through   new  media   Antony  Mayfield  :  :  iCrossing   09.11.09   1
  • TRENDS   1 2
  • New  media.  
  • How  new  do  you  want  it?   http://bit.ly/UHbbD
  • "When  it  comes  to   technology   futures,  we're  all   drunks,  always   looking  in  the   @jjn1! wrong  place."  
  • Which  is  why  we  thought  new   media  would  be  like  the  old     Image: (cc) katmere
  • with  added  flashing  lights    
  • Kevin  Kelly...     http://bit.ly/8h04u
  • ...think  of  the  web  as  an   expanding  sphere   Image: (cc) fdecomite
  • ...disrupQng  and  absorbing   everything  it  touches   Image (cc) dominik99
  • ...and  at  the  moment  it  is  touching   our  lives,  our  relaQonships    
  • ...which  (for  now)  we  call  social   media   Image: Bestario.org
  • ...mainstreaming  
  • SELF-­‐ORGANISING    
  • “What  if  you  build  a   service  that  is  mobile,   social,  and  real-­‐Qme?   Well  that's  a  big   opportunity  folks  and   I've  been  seeing  quite  a   few  entrepreneurs  doing   exactly  that.”   @fredwilson! http://bit.ly/lSAHa
  • INNOVATION   16 1
  • http://bit.ly/2jVYGG acceleraQon  of  innovaQon  
  • http://bit.ly/JzbEu calls  for  developing  ahead   of  the  curve   Image: (cc) Was a bee
  • means  anything  is   possible  
  • think  of  a  tool  and  it  is   probably  there   Image: (cc) jesse_sneed
  • or  can  be  built  at  a  low-­‐ cost  
  • which  is  why  ideas  
  • rather  than  technology  
  • is  what  wins.    
  • h^p://bit.ly/philanth  
  • Kiva  
  • GreatNonProfits.org  
  • Vi^ana  
  • ADVOCACY  &   INFLUENCERS   29 1
  • ...channels  to   networks...  
  • Challenges...   /  Stability    to  complexity   /  Speed   /  Scale   /  Geography     /  Longevity     /  InteracQon     /  Complex  user  behaviours   /  New  models  and  frameworks   required   ...conQnue  and  accelerate   9
  • A^enQon  markets...  
  • We  are  in  the  complexity  game...    
  • “My  influence  really  is   wildly  overstated  by   journalists  who  could   take  the  trouble  to  see   that  I  am  more  oden   behind  the  curve  than   ahead  of  it,  more  oden   reacQve  than  proacQve.”   http://bit.ly/35AHsW
  • Duncan  Wa^s   talks  about   “accidental   influencers”   http://bit.ly/VgnzR
  • Eric  Sun  tested   it  out  with   262,985  fan   pages  in   Facebook   http://bit.ly/2u88xd
  • Of  70,000+  fans...   Image (cc) jamescridland
  • ...70%  were  already  in   the  same  cluster     Image (cc) dominik99
  • ...15%  were  “start   points”  
  • SOCIAL   WEB   LITERACY   40 1
  • Strategic Organisational Tactical Personal
  • WEB  LITERACY   /  A^enQon     /  PartcipaQon     @hrheingold! /  CooperaQon   /  Crap  detecQon     /  Network  awareness     42
  • ENGAGEMENT  PRINCIPLES   /  Understand  your  networks     /  Be  useful  to  your  networks     /  Be  live  in  your  networks     11
  • 3  USEFUL  LINKS   TACTICALTECH.ORG http://www.tacticaltech.org/ BETH’S BLOG http://beth.typepad.com/ BRANDS IN NETWORKS http://bit.ly/icbrands 11
  • Thank you Tel: +44 1273 827 721 Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk www.antonymayfield.com Twitter: @amayfield @icrossinguk 47 45