Your SlideShare is downloading. ×
0
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Brands, Community And Adikt2 Engl
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Brands, Community And Adikt2 Engl

375

Published on

Brands and Consumers and social Media. 7 tips for a closer relationship and on how to increase a Brand's Social Capital.

Brands and Consumers and social Media. 7 tips for a closer relationship and on how to increase a Brand's Social Capital.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
375
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Brands, consumers and social media Get & increase your Social Capital www.adikt2.com Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 2. «Do not write about the stuff you sell. Write to the people to whom you sell.» Nick Usborne – Web marketing Consultant - writer Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 3. On the web, you’ve got choices, choices … always more choices Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 4. And a lot of … Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 5. But also a lot of intrusion Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 6. «Telling and selling is dead» Jim Stengal – Chief Global Marketing Officer – P&G Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 7. So ? Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 8. No Ads Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 9. Personnel & Confidentiel – Propriété d’Adikt2 2009 76% Of consumers do not beleive companies tell the truth in their advertising campaign. Yankelowich
  • 10. Personnel & Confidentiel – Propriété d’Adikt2 2009 69% Of consumers are interested in advertising blocking technology.
  • 11. +50% Of purchase intention come from Word Of Mouth (WOM) Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 12. 10% Of buyers influence the other 90% Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 13. On the web , people regroupe according to their affinities They listen to each other Give advices and tips And influence one another Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 14. Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 15. Friends TRUST Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 16. TRUST Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 17. TRUST Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 18. TRUST Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 19. TRUST Connections + Time = SOCIAL CAPITAL Without Social Capital No Credibility Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 20. AND BRANDS ? Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 21. «Brands are already a subject of conversation on all social networks» Georges Edouard Dias – SVP e-business & new media – L’Oréal Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 22. 7 TIPS To create a new relationship with its consumers Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 23. #1 LISTEN Open yourself to the interest of the end users without focusing on your brand Personnel & Confidentiel – Propriété d’Adikt2 2009 I’m listening
  • 24. #2 DIVE IN Become part of the community you SERVE Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 25. #3 HUMANIZE Give a face to the Men behind your brand Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 26. #4 SURPRISE Create enriching, unique, exclusive and personalized experiences Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 27. #5 GIVE AWAY The more you give away, the more you increase your SOCIAL CAPITAL Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 28. #6 BE CONTAGIOUS SOCIAL CAPITAL Is effective only if it flows Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 29. #7 YOUR FANS Your FANS are your SOCIAL CAPITAL They carry the values of your Brand, your Products, and your Company Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 30. #1 LISTEN #2 DIVE IN #3 HUMANIZE #4 SURPRISE #5 GIVE AWAY #6 BE CONTAGIOUS #7 YOUR FANS Personnel & Confidentiel – Propriété d’Adikt2 2009 JI’m listening
  • 31. Personnel & Confidentiel – Propriété d’Adikt2 2009 Barack Obama Raised more than 1 million members on his own social network My.BarackObama.com and was the most viewed on Youtube in 2008 with 19 000 000 views. He used social network to treat people like friends, mobilize support and win the US Presidency.
  • 32. Personnel & Confidentiel – Propriété d’Adikt2 2009 Tiger Woods - EA A fan of the video game Tiger Woods PGA Tour 08 found a bug of Tiger Woods walking on water. He posted the video which was seen more than 600 000 times. Electronic Art (EA) picked up the buzz and shoot a video of real Tiger Woods walking on water, saying it was not a bug but just that he was really good. 2 700 000 views just by engaging a FAN. Smart and simple
  • 33. Personnel & Confidentiel – Propriété d’Adikt2 2009 «This is the era of customer participation. The old model was « informing, persuading and reminding », the new model is « demonstrating, involving and empowering »» Mitch Mathews – Head of Marketing - Microsoft
  • 34. Fidelity  WOM  SOCIAL CAPITAL  Credibility You work on the fidelity to your Brand which is the starting point of our work to increase your SOCIAL CAPITAL Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 35. Adikt2 builds communities of FANS Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 36. «Internet is not a media, people are. Fans are the your best web marketing tool ; all you need to do is engage the conversation, learn and respond to their love of your brand» Alexandre Mayaud – Founder & CEO– Adikt2 Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 37. REACH OUT TO YOUR FANS They’re waiting for YOU ! Personnel & Confidentiel – Propriété d’Adikt2 2008 Personnel & Confidentiel – Propriété d’Adikt2 2009
  • 38. CONTACT US Personnel & Confidentiel – Propriété d’Adikt2 2008 In Paris: Alexandre Mayaud Founder - CEO +33 (0)6 71 01 02 08 [email_address] com In New York Jeffrey Blum Associate - DA [email_address] Personnel & Confidentiel – Propriété d’Adikt2 2009

×