Adikt2 - A new dimension between brands and brand lovers


Published on is a new concept for brands to meet their fans and for fans to stay connected to their favorite brands and other fans like them.
Discover the Community Management Service Adikt2 has to offer and get a privileged relationship between a brand and its fans.

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Adikt2 - A new dimension between brands and brand lovers

  1. 1.
  2. 2. ADIKT2 has added a NEW DIMENSION to the Brand / Consumer relationship Collaboration Participation Control Exchanges Consumer-actor Engagement In a time of Social Networks … Recommendations Networking Individualization Web 2.0
  3. 3. Desktop Personalized homepage Social website Blogs A new dimension Until now, brands need to spread their content to the appropriate website and blogs who themselves spread again this content to their users. But who are the appropriate websites / blogs? How do we identify them ? How do I organize my teams to do this ?
  4. 4. Desktop Personalized homepage Social website Blogs A new dimension Adikt2 puts the individual, the FAN, in the center of the subject. It is the FAN who, with its Adikt Box, recommends the contents of your brand to his friends 1 website for all kinds of FANS 1 strategy 100% viral 1 turnkey service
  5. 5. <ul><li>It is not the website but the individual </li></ul><ul><li>who spreads your brand content </li></ul><ul><li>I AM THE MEDIA </li></ul>A new dimension My adikt Box
  6. 6. We created Collaboration Participation Control Exchanges Consumer-actor Engagement In a time of Social Networks … Recommendations Networking Individualization Web 2.0
  7. 7. For your Fans …
  8. 8. It’s a LOVE STORY and … …a community
  9. 9. <ul><li>Ergonomic & design </li></ul><ul><li>A place to talk, exchange, recommend, help, meet, watch, play, and share </li></ul><ul><li>User Generated Content (UGC) </li></ul><ul><li>A live and neutral laboratory on the consumption habits of your consumers </li></ul>A social network for FANS
  10. 10. Innovation: the Adikt Box The Adikt Box is a light and exportable version of the Adikt2 website on all your favorite social networks and blogs. The Adikt Box keeps me connected to my favorite brands and its community of fans without having to go back on the main website.
  11. 11. The Adikt Box The Adikt Box gives me access to many widgets Your Widgets Love & Hate
  12. 12. What does a Fan do on Adikt2 ? Your Widgets Love & Hate ? He generates BUZZ He communicates He is informed He meets He buys He plays He discovers
  13. 13. 3 founding principles Personalization Portability Viral
  14. 14. <ul><li>1 click on my picture to access: </li></ul><ul><li>my favorite brands </li></ul><ul><li>my profile </li></ul><ul><li>my contact infos </li></ul><ul><li>... </li></ul>10 questions to define my favorite brands   What’s your favorite drink, movie, …? » Personalization 5 sec to create my ADIKT BOX Alexandre
  15. 15. Portability Every ADIKT BOX is EXPORTABLE
  16. 16. My Hi5 My Facebook My Netvibes My Blog My MySpace My igoogle Portability
  17. 17. Viral New widget : Fight Club – Google trends / Info: Google buys Youtube Replication is possible on every Adikt Box The better your brand contents are, the more chances your Adikt Box will be recommended by your fans to their friends. The viral aspect of an Adikt Box contributes to expanding your branded network
  18. 18. Engage with your fans on
  19. 19. Building Animation Content push of your fan community We propose a full service of Community Management
  20. 20. Services 1° Creation and Building of your brand’s fan community Where are your Fans ? They’re everywhere ! And this makes them hard to target and catch Your Community Manager identifies and targets your fans on websites, social networks, blogs, groups, etc. With this Fan Source List we are able to expand your brand community
  21. 21. Services BUZZ 2° Animation of your Buzz & Moderation Can we control millions of divergent and inaccurate conversations ? We can’t ! But Adikt2 can help centralize the buzz … and influence it
  22. 22. Services <ul><li>Create and develop your interactive widgets for your fans: </li></ul><ul><li>online shop </li></ul><ul><li>News </li></ul><ul><li>Games </li></ul><ul><li>Goodies </li></ul><ul><li>Promotions </li></ul><ul><li>Coupons </li></ul><ul><li>… </li></ul>3° Unlimited push of your brand contents Your Community Manager takes care of pushing your widgets when and where you want in regards of your needs PUSH all your contents
  23. 23. Services <ul><li>4° Data Mining, analysis and reporting </li></ul><ul><li>Statistical reports on your fan community </li></ul><ul><li>Reporting on your community manager’s actions </li></ul><ul><li>Statistical reports on your fan community’s Buzz </li></ul><ul><li>Moderation follow up </li></ul><ul><li>Widget planning </li></ul><ul><li>Widget statistical reports </li></ul><ul><li>… </li></ul><ul><li>For the 1st quarter 2009, a B to B interface will be provided to access all these information online. </li></ul>
  24. 24. Fees <ul><li>A full integrated service </li></ul><ul><ul><li>1° Creation and building of your brand fan community </li></ul></ul><ul><ul><li>2° Animation of your buzz and moderation </li></ul></ul><ul><ul><li>3° Unlimited Push of your brand’s contents </li></ul></ul><ul><ul><li>4° Data Mining, analysis and reporting </li></ul></ul><ul><li>1 New Account fee </li></ul><ul><li>1 Monthly Subscription fee per Adikt Box (MCPI*) </li></ul><ul><li>For UNLIMITED push of your contents </li></ul>*Monthly Cost Per Installation
  25. 25. This is an Adikt Box …
  26. 26. This is what you can do with it ! Mon adikt Box
  27. 27. And soon …
  28. 28. And rapidly … your personal Adikt TV Alexandre’s AdiktTV 320 views MY ADIKT TV = Tomorrow’s TV = A transportable et personal TV A TV portable on all my Social Networks A TV that I share with my friends A TV where the content matters to me A TV where a commercial is information Alexandre’s AdiktTV We’re also looking for producer who have 2-4’’ programs adapted to this format.
  29. 29. Reach out for your best Fans
  30. 30. <ul><li>We made this Adikt Box for You and your Fans </li></ul><ul><li>Use it now ! </li></ul>Contact Alexandre Mayaud Founder – CEO Mob: + 33 (0)6 71 01 02 08 [email_address]