A & b Construction Inc.
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  • 1. A & B Construction Inc.
    Andrew Mateer
    NMDL Final Project
  • 2. The Company
    Offers a Full Range of General Plumbing Services in Lansing & Its Surround Areas
    Provides Fast, Same-Day Service
    Fully Insured, Licensed and Bonded
    Flat Rates
    Satisfaction is Guaranteed
    Hold a Mechanical Contractors License
    Retired Plumbing Inspector
  • 3. Goals & Challenges
    Goals
    Increase Brand Awareness
    Increase Revenues by 5% to 10%
    Further Image as the Knowledgeable
    & Courteous Plumbing Company
    Challenges
    Reaching Their Target Market Through the Use of New Media Types
    Overcoming Competitors Attempts to Advertise Lower Prices To Make the Initial Sale Then Tack On Hidden Fees.
  • 4. Becoming More Findable
    A & B can Use a Multitude of Advertising Outlets to Make Its Name more Recognizable
    Using Traditional & New Media Channels; A & B Can Carve a Niche in Their Target Markets Minds
  • 5. Google Adwords
    A & B an Promote Their Brand & get Their Company Noticed More
    This will also Provide them with a more Specific & Intimate Connection to Actual Potential Customers
    Inexpensive & Allows for Total Freedom to Create a Marketing Plan
  • 6. Possible Google Adwords
    Plumbing
    Lansing
    Remodeling
    Sewer & Drain Cleaning
    Reduce Your Fuel Bill
    Boilers
    Radiators
    Heating Systems
    Water treatment
    Septic System Repair
    Outdoor Irrigation Systems
    Bathrooms
    Kitchens
  • 7. Billboards
    Using Billboards Will Display A & B’s Name & Show Potential Customers What They are All About
    This Will Reach Thousands Of People Per Day Within the Market A & B Operates
  • 8. Budget
    Google Adwords: Allows A & B to Create a Custom Advertising Plan Where They Only Pay When a Potential Customer Actually Clicks On Their Ad
    Billboards: Cost Roughly $1,200 Per Month
    Newspapers: Cost Around $100 Per Day
    Website: Around $800 for Upkeep of Current Site
  • 9. Timelines
    Spring & Summer are the Busy Periods for A & B Due to the Necessary Repairs From Winter Damage & Warm Weather Remodeling
  • 10. Metrics of Success
    The Best Way to Measure the Success of A & B’s New Marketing Plan is Overall Increase In Sales & Revenue
    Measuring the Increase In Exposure to the Public is Easy to Calculate Due to the Number of Individuals Who Read the Newspaper, Drive by the Billboards, Click On an Ad On Google, or Visit the Website.
    Google Adwords Reports & Google Analytics Also Provide Accurate Reports