The Martin Five Poll

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3 Behavior Design Techniques to Achieve [>70% Retention] in Your Texting Programs

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The Martin Five Poll

  1. 1. The Martin Five Poll <br />3 Behavior Design Techniques to Achieve [>70% Retention] in Your Texting Programs<br />Andrew Martin | Stanford ‘13 | @amartinSU13 | amartin6@stanford.edu<br />
  2. 2. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  3. 3. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  4. 4. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />3 Simple Texts<br />1<br />2<br />3<br />
  5. 5. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  6. 6. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  7. 7. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  8. 8. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Keep it simple,<br />stupid.<br />
  9. 9. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Make it social.<br />
  10. 10. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Put Hot Triggers in the Paths of Motivated People<br />
  11. 11. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Keep it simple,<br />stupid.<br />
  12. 12. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Why? Wait for it….<br />
  13. 13. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />People are lazy!<br />
  14. 14. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Hope / Fear<br />Pleasure / Pain<br />Social Acceptance / Rejection<br />
  15. 15. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Keep it simple,<br />stupid.<br />
  16. 16. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Make it social.<br />
  17. 17. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Hope<br />Pleasure<br />Social Acceptance<br />
  18. 18. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Put Hot Triggers in the Paths of Motivated People<br />
  19. 19. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Why does this matter to me?<br />
  20. 20. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Employee Stress<br />
  21. 21. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  22. 22. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  23. 23. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  24. 24. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Eating Healthy<br />
  25. 25. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  26. 26. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  27. 27. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />
  28. 28. The Pilot<br />1. Simple<br />2. Social<br />3. PHTPMP<br />You<br />Thanks. Any questions?<br />Andrew Martin <br />T | @amartinSU13<br />E | amartin6@stanford.edu<br />

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