Andrew Martin, Interaction Design   Brandon Ly, Product DesignSandy Huang, Computer Science
Jesse, 30     & Alice, 26
Tyler, 19     &Rebecca, 18
90% of surveyed females said that they keep track ofmemories in romantic relationships70% of surveyed males said that they...
“ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt real...
“ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt real...
“ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt real...
Problem:-“scrapbooking” is too time intensive-memories are scattered across email, text, chatmessages, photos, physical me...
Need-finding : current workaroundsboxes of physical things (“my hope chest of sorts”): ticket stubs, letters, corsages"phys...
Young adults   Long-distance Ages 15-30    relationships
Kept is a mobile micro-journal thatallows two people in a relationship tocollaboratively share their thoughts,moments, pho...
Key Features:
Key Features:joint account
Key Features:joint accountaggregation ofcorrespondence
Key Features:joint accountaggregation ofcorrespondencefully searchable
Key Features:joint accountaggregation ofcorrespondencefully searchablesocial mediaintegration (2-way)
“ Jack Dorsey, Founder of Twitter and Square, on Marketing Strategy: The #1 most important thing is to find the key influenc...
Key influencers?-celebrity couples endorsements-relevant communities (relationship advice forums, match.com)-key bloggers
Marketing and Partnership Ideas?-partner with facebook / match.com? -viral story videos-couples incentive??
$3 - $5
$3 - $5freemium / payment?
Competition:
“ Today’s technologies, products, and services do not adequately serve the human need for intimacy and personal connection...
Total Available                                               160 million                             Market              ...
Total Available                                                 160 million                             Market            ...
Total Available                                                 160 million                             Market            ...
160 m                                                               160 m                                                 ...
- global mobile application revenue reached $15 billion in                                                5             20...
- global mobile application revenue reached $15 billion in                                                5             20...
Future Growth Opportunities:location-based content      maps integration      recommendations
Future Growth Opportunities:location-based content      maps integration      recommendationspartnerships with local busin...
meaningfulconnections
Questions ?
Product: mobile micro-journal for a        Recapcouple to keep memories on a joint,private account. "Users: young couples ...
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Kept: A Mobile Micro-Journal for Couples

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My final presentation in Stanford's undergrad startup class, ENGR145.

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Kept: A Mobile Micro-Journal for Couples

  1. 1. Andrew Martin, Interaction Design Brandon Ly, Product DesignSandy Huang, Computer Science
  2. 2. Jesse, 30 & Alice, 26
  3. 3. Tyler, 19 &Rebecca, 18
  4. 4. 90% of surveyed females said that they keep track ofmemories in romantic relationships70% of surveyed males said that they keep track ofmemories in romantic relationships
  5. 5. “ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt really live-updated, so we miss stuff" ”
  6. 6. “ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt really live-updated, so we miss stuff" I like visual things, so pictures [are] nice ... I dont like how it takes extra time to create the thing to keep track of memories though. " " ”
  7. 7. “ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt really live-updated, so we miss stuff" I like visual things, so pictures [are] nice ... I dont like how it takes extra time to create the thing to keep track of memories though. " " ” [we] rarely get around to writing [a journal], but its pretty and a nice couple activity”
  8. 8. Problem:-“scrapbooking” is too time intensive-memories are scattered across email, text, chatmessages, photos, physical memorabilia-people want to keep some memories private andothers public
  9. 9. Need-finding : current workaroundsboxes of physical things (“my hope chest of sorts”): ticket stubs, letters, corsages"physical mementos: scrapbooks, photo albums, private &shared journals, quilts"online photos: Facebook photos, Photobucket, Dropbox,"messages: Facebook / Gchat, email, text messages, blogs,Google docs,  ‘email scrapbooks’, ‘word doc scrapbooks’,‘text message spreadsheets’
  10. 10. Young adults Long-distance Ages 15-30 relationships
  11. 11. Kept is a mobile micro-journal thatallows two people in a relationship tocollaboratively share their thoughts,moments, photos, and other memorieson a joint, private account.
  12. 12. Key Features:
  13. 13. Key Features:joint account
  14. 14. Key Features:joint accountaggregation ofcorrespondence
  15. 15. Key Features:joint accountaggregation ofcorrespondencefully searchable
  16. 16. Key Features:joint accountaggregation ofcorrespondencefully searchablesocial mediaintegration (2-way)
  17. 17. “ Jack Dorsey, Founder of Twitter and Square, on Marketing Strategy: The #1 most important thing is to find the key influencers in your target market, and get them using your product. ” The rest will follow.
  18. 18. Key influencers?-celebrity couples endorsements-relevant communities (relationship advice forums, match.com)-key bloggers
  19. 19. Marketing and Partnership Ideas?-partner with facebook / match.com? -viral story videos-couples incentive??
  20. 20. $3 - $5
  21. 21. $3 - $5freemium / payment?
  22. 22. Competition:
  23. 23. “ Today’s technologies, products, and services do not adequately serve the human need for intimacy and personal connections … ” In 2012, product companies will deliver new products that begin narrowing the social circle and capturing intimacy and authenticity. -Nathan Weyer, Vice President of Business Development at frog
  24. 24. Total Available 160 million Market People in relationships in the U.S. 11.  Pew Internet and American Life Project: http://www.pewinternet.org/Reports/2006/Romance-in-America/Report.aspx U.S. Census: http://www.census.gov/compendia/statab/2012/tables/12s0007.pdf
  25. 25. Total Available 160 million Market Served Available Market 56 million People in relationships in the U.S. with 2 smartphones2. Pew Internet and American Life Project: http://pewinternet.org/Reports/2011/Smartphones/Summary.aspx In-Stat: http://news.cnet.com/8301-13506_3-20095949-17/in-stat-majority-in-u.s-to-have-smartphones-tablets-by-2015/
  26. 26. Total Available 160 million Market Served Available Market 56 million Target Market 14 million 15 - 30 year olds in the U.S. in relationships, who use mobile apps 33. U.S. Census: http://www.census.gov/compendia/statab/2012/tables/12s0007.pdf Pew Internet Life Project : http://PewInternet.org/Reports/2011/Apps-update/Part-1/Who-downloads-apps-to-their-phone.aspx Nielson: http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdf
  27. 27. 160 m 160 m 104 m 56 m 20 m 14 m 4 2011 By 20154. Pew Internet Life Project : http://PewInternet.org/Reports/2011/Apps-update/Part-1/Who-downloads-apps-to-their-phone.aspx Nielson: http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdf
  28. 28. - global mobile application revenue reached $15 billion in 5 2011 - almost triple that of 2010 5. Walsh 2011 - http://www.mediapost.com/publications/article/143686/
  29. 29. - global mobile application revenue reached $15 billion in 5 2011 - almost triple that of 2010 - the number of applications downloaded is growing exponentially, and will reach a total of 185 billion worldwide by 201455. Walsh 2011 - http://www.mediapost.com/publications/article/143686/
  30. 30. Future Growth Opportunities:location-based content maps integration recommendations
  31. 31. Future Growth Opportunities:location-based content maps integration recommendationspartnerships with local businesses food & entertainment promotions printing bespoke albums
  32. 32. meaningfulconnections
  33. 33. Questions ?
  34. 34. Product: mobile micro-journal for a Recapcouple to keep memories on a joint,private account. "Users: young couples 15-30 withsmartphones"Problem: Current scrapbookingmethods are too time intensive;memories decentralized; privacy isimportant"Distribution: We want to associategetting into a relationship with signingup for Kept."Market Size: By 2015 the number ofpeople in the US that havesmartphones will almost double"Why us: Design + CS team
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