How to Get 1000 People to Your Event

Applied Behavior Design:how to get 1,000 people to your event Stanford persuasive technology lab A r wM r ,D v N ,W L W f rb v r r r ? S f r w L b @ bit.ly/slidecalls

C S :O F r S f r The primary organizer of this rally: (http://bit.ly/occupytfuture) asked our team to figure out how to get the highest number of people to his rally as possible We had 2 weeks to do so...

R ?TOP Stanford University Administrator: “This rally had themost people of any rally here in over 30 years!” Largest non-sporting rally in recent memory? 300 students celebrating Obama ’08 victory 1,000 people attended faculty led ‘teach-ins’ around campus 700 people attended our rally

K S ( w ’ r )Faculty Support 19 faculty backed the event, led ‘teach-ins’, and sent emails

I #1Getting 100 people to bring 10 friends is MUCH easierthan getting 10 people to bring 100 friends How? Partner with existing groups and organizations

G ,b …How can I get 100 people to do what I want?!?That’s where Insights 2, 3,and 4 come in!

I #2Make it as EASY as possible for your core organizersTell them what to do, andhow to do itGive them templates ofactions you want them todo (email, text, twitter)

fr C SWith 1 week to go, all100 core organizersreceived this checklist,telling them exactlywhat to do: Now you don’t have to count on them to remember all of your requests!

I #3Remember what you learned in Psych 101! Social proof, social accountability, fear of social rejection...

fr C SWe wanted organizers to fill out an online spreadsheetlisting 20 friends they had reached out to about the event We emailed all the The key? The spreadsheet organizers, praising was public to all, so those who had filled it organizers could see who out, and asking others had filled it out and who to do the task. had not Result? 90% of organizers filled it out

I #4 ( r !)None of this matters unless you remind your coreorganizers what to do! Trigger (remind) them through a text message, email, Facebook, or in person!

R1) Find your core group of organizers - Rely on more people to do less, not vice versa2)  Make it as easy as possible for your organizers - Assume they have no willpoweR3)  Remember Psych 101! - Rely on social proof and accountability4)  Remind them what to do!

N w r ?C L b!Call US for free help with: - designing for increased engagement - designing effective triggers for YOUR PROJECTS - more examples relevant to your industry - the lab’s solutions to your problemsJust fill out this google form, and WE’ll give you a call:bit.ly/slidecallsF w Dr r f Pr v T L b Tw r!BJ F : @b f

I’ C r :7 wP r v TL b r r (C ‘ !) •  3 Principles for Writing Persuasive Emails: –  slidesha.re/spmail •  How to Get 1000 People to Your Event: –  slidesha.re/1kEvent •  3 Tips to Design for Engagement: –  slidesha.re/dengage •  Top 10 Lessons from Behavior Design Consulting: –  slidesha.re/bdesignlessons •  How to Have More Clients Than You Can Handle: –  slidesha.re/2mclient •  Top 3 Mistakes in Mobile SMS Campaigns: –  slidesha.re/bdforsms •  3 Principles to Design for User Experience Offline: –  slidesha.re/offlinedesign

I S r :All symbols courtesy of The Noun Project thenounproject.coM‘Occupy’ checklist courtesy of Brandon Ly Twitter: twitter.com/BrandonKit Design Portfolio: cargocollective.com/bly O r w r r :Nishant Jacob, Brandon Ly, David Ngo (see the slides description for more info!)

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How to Get 1000 People to Your Event

by Andrew Martin

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