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5 Words: Solving Procrastination with Group SMS

5 Words: Solving Procrastination with Group SMS



How I got > 70% of college students to review their lecture 3 times on the day it happened with group SMS.

How I got > 70% of college students to review their lecture 3 times on the day it happened with group SMS.



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    5 Words: Solving Procrastination with Group SMS 5 Words: Solving Procrastination with Group SMS Presentation Transcript

    • 5 Words: Solving Procrastination with Group SMS
      Andrew Martin
      Stanford ‘13
      T | @amartinsu13
    • Using only this..
      Andrew Martin – Stanford ‘13
    • I got..
      [93%] of students to send me a text about their lecture
      [73%] of students to vote on their favorite classmate’s text from class
      Andrew Martin – Stanford ‘13
    • But why?
      Well, students are generally good at taking notes during lectures..
      But then we don’t look at the notes until weeks/months later to do homework or cram for the exam!
      Andrew Martin – Stanford ‘13
    • The Problem:
      Students create their own stress by cramming for exams, rather than internalizing the material over the quarter.
      Andrew Martin – Stanford ‘13
    • The 5 Words Solution
      I want to get students to review their lecture notes [THREE] times on the day of class:
      First | Right after lecture
      Second | In the late afternoon
      Third | At night
      Andrew Martin – Stanford ‘13
    • How can you possibly get college students to review a lecture 3 times?!?
      Aren’t they always in a rush?
      (And isn’t that the original problem?)
      It’s easy! Just follow 3 tenets of behavior design…
      Andrew Martin – Stanford ‘13
    • 1) Keep it simple, stupid
      People are lazy.
      If you want them to do something time consuming OR
      mentally draining OR
      physically straining
      Andrew Martin – Stanford ‘13
    • 2) Make it social
      Humans are social
      If you get them doing something their friends are doing, they will be more likely to continue doing it.
      Andrew Martin – Stanford ‘13
    • 3) Make it fun
      If people aren’t
      enjoying it, they
      won’t do it.
      Use game mechanics: make it a competition
      Andrew Martin – Stanford ‘13
    • 5 Words:
      3 Steps
      to get college students
      to review lecture
      3 times a day
      Andrew Martin – Stanford ‘13
    • Step 1
      Immediately after class, you’re asked to come up with an interesting insight you learned and to text it to me in 5 words.
      Why does this work?
      It is a well-timed hot trigger!
      You are texted when you are most able to respond.
      It is simple!
      Who doesn’t have time to text 5 words?
      Andrew Martin – Stanford ‘13
    • Step 2
      In the late afternoon, you get a text with your classmate’s 5 words, and are asked to vote on the best insight.
      Why does this work?
      It is social!
      You get to read all of your classmate’s responses
      It is simple!
      All you have to do is read the text, and respond with a #. Who can’t do that?
      Andrew Martin – Stanford ‘13
    • Step 3
      At night, you find out what classmate got the most votes.
      Why does this work?
      It is fun!
      You compete with your friends for the best insight of the day
      It is simple!
      Who doesn’t have time to read a text?
      Andrew Martin – Stanford ‘13
    • In my pilot, I had [14] participants for
      5 days:
      12 students
      1 Professor
      1 TA
      The Results?!?
      Andrew Martin – Stanford ‘13
    • Response Rates
      24 of 26
      19 of 26
      Andrew Martin – Stanford ‘13
    • Feedback
      Professor: “As a teacher I like the feedback [from seeing the student’s takeaways from class]”
      Student (“The Good”): “Yeah I ended up thinking about lecture 3 times because of it”
      Student (“The Bad”): “It might have helped me retain information more if you asked for a one sentence summary instead of an insight”
      Andrew Martin – Stanford ‘13
    • Your Takeaways for Texting Interventions
      1) Keep it simple for the user throughout all steps of your intervention.
      2) Let your users see other user’s progress. Have them vote on the best user.
      3) Make it fun. Make it a competition.
      Andrew Martin – Stanford ‘13
    • Feedback?
      Contact me (really)!
      T | @amartinsu13
      E | amartin6@stanford.edu
      Andrew Martin – Stanford ‘13