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3 Tips to Increase Foot Traffic from Stanford Persuasive Tech Lab
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3 Tips to Increase Foot Traffic from Stanford Persuasive Tech Lab

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Want to see what else we’ve been working on this fall? Check out our other slideshares! ...

Want to see what else we’ve been working on this fall? Check out our other slideshares!

3 Principles for Writing Persuasive Emails: http://slidesha.re/persuasivemails
How to Get 1000 People to Your Event: http://slidesha.re/1kEvent
3 Principles to Design for User Experience Offline: http://slidesha.re/offlinedesign
3 Tips to Increase Foot Traffic to Your Store: http://slidesha.re/3tipsfoottraffic
Top 3 Mistakes in Mobile SMS Campaigns: http://slidesha.re/mobilemistakes
Top 10 Lessons from Behavior Design Consulting: http://slidesha.re/bdesignlessons
How to Have More Clients Than You Can Handle: http://slidesha.re/handlingtoomanyclients

Want to learn more about Stanford’s Persuasive Technology Lab? Visit captology.stanford.edu
Want to learn about our mentor BJ Fogg, the father of behavior design? Visit bjfogg.com

Want to learn more about our team? Follow us on Twitter!
Andrew Martin: twitter.com/amartinsu13
David Ngo: twitter.com/dngoo
Nic Chapa: twitter.com/DonMilagro
Nishant Jacob: twitter.com/nishantjacob
Richard Lo: twitter.com/richardjlo
Brandon Kit Ly: twitter.com/BrandonKit
Wesley Leung: twitter.com/wesleyleung

Want to learn more about our mentors? Follow them on Twitter!
BJ Fogg: twitter.com/bjfogg
Margarita Quihuis: twitter.com/msquihuis
Mark Nelson: twitter.com/mark__nelson

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3 Tips to Increase Foot Traffic from Stanford Persuasive Tech Lab 3 Tips to Increase Foot Traffic from Stanford Persuasive Tech Lab Presentation Transcript

  • Stanford persuasive technology labWant the Lab to help you get more boots in the door?Sign up for a free 15 min call @ bit.ly/slidecalls D v A rw W Hr (f r fr !)
  • Applied Behavior Design:3 TIPS to Increase Foot Traffic to your Store Stanford persuasive technology lab A r wM r ,D v N ,W L W f rb v r r r ? S f r w L b @ bit.ly/slidecalls
  • Want to learn how to attract new customers for YOUR biz?Leave a question on slideshare below! We’ll reply ASAPD r w r w r?S f r fr w L bb bit.ly/slidecalls If w f r r r
  • Want to learn how to retain customers in YOUR biz?Leave a question on slideshare below! We’ll reply ASAPD w r r r?S f r fr w L bb bit.ly/slidecalls If w f r r r
  • Want to learn how the three insights relate to YOUR biz?Leave a question on slideshare below! We’ll reply ASAP Hr r 3 w ’v r Pr v T L bw r w - AT&T ffi …S f r fr w L bb bit.ly/slidecalls If w f r r r
  • Want to learn more about the case study?Leave a question on slideshare below! We’ll reply ASAP C S : AT&T S r S f r •  New store on campus •  Struggled with bringing in a steady flow of customers.S f r fr w L bb bit.ly/slidecalls If w f r r r
  • Stanford persuasive technology labWant the Lab to help you get more boots in the door?Sign up for a free 15 min call @ bit.ly/slidecalls D v A rw W Hr (f r fr !)
  • Want to learn how to find your target audience?Leave a question on slideshare below! We’ll reply ASAP I #1 Know your target audience Understand their wants, needs, habitsS f r fr w L bb bit.ly/slidecalls If w f r r r
  • Want to learn how to apply d.thinking to your project?Leave a question on slideshare below! We’ll reply ASAPW ’ r f ?Build EMPATHY with your users and customers!S f r fr w L bb bit.ly/slidecalls If w f r r r
  • Want to learn how to ask the right questions for YOUR biz?Leave a question on slideshare below! We’ll reply ASAP fr C S Where is the one place in a dorm that all residents will go to at least once a week? Take a moment to answer before you move on...S f r fr w L bb bit.ly/slidecalls If w f r r r
  • Want to learn how to attract new customers for YOUR biz?Leave a question on slideshare below! We’ll reply ASAP r r ! So, we told the store that they can reach more students (and save $$$) with their flyers if they put them up in the laundry roomsS f r fr w L bb bit.ly/slidecalls If w f r r r
  • Stanford persuasive technology labWant the Lab to help you get more boots in the door?Sign up for a free 15 min call @ bit.ly/slidecalls D v A rw W Hr (f r fr !)
  • Want to learn how to build community for YOUR biz?Leave a question on slideshare below! We’ll reply ASAP I #2 Build a community Every small thing counts! (even if you’re a big franchise)S f r fr w L bb bit.ly/slidecalls If w f r r r
  • Want to learn how to design for community?Leave a question on slideshare below! We’ll reply ASAP fr C S AT&T is a big franchise, but we took steps to make it feel part of the community... So we put this banner on the glass wall of the store
  • Every time someone made a BIG purchase, they wouldhave a Polaroid picture taken and put up on the wallNow, people can see that their friends shop here too! A visual form of word of mouth marketing
  • Want to learn how to build a community for your biz?Leave a question on slideshare below! We’ll reply ASAP W r ? Social proof: “psychological phenomena where people assume that the action of others is the correct behavior for a situation” A family or friend recommendation is the strongest form of social proof... Why do you think marketers love Facebook?
  • Stanford persuasive technology labWant the Lab to help you get more boots in the door?Sign up for a free 15 min call @ bit.ly/slidecalls D v A rw W Hr (f r fr !)
  • Want to learn what physical changes to make in your biz?Leave a question on slideshare below! We’ll reply ASAP I #3Don’t underestimate physical changes to your spaceS f r fr w L bb bit.ly/slidecalls If w f r r r
  • Want to learn what physical changes to make in your biz?Leave a question on slideshare below! We’ll reply ASAP fr C S Your store is just like a grocery store. Put the goods you want to sell at eye level. AT&T wanted to sell more phone accessories, but they had them all at foot level! Big no no
  • Stanford persuasive technology labWant the Lab to help you get more boots in the door?Sign up for a free 15 min call @ bit.ly/slidecalls D v A rw W Hr (f r fr !)
  • Want to learn how these 3 tips apply to your project?Leave a question on slideshare below! We’ll reply ASAP R 1) Understand your customer Get inside their heads 2) Build a community for your customers Make it social. Let them knoW THAT They are not the onlY Customers! 3) Make the experience as easy as possible for your customersS f r fr w L bb bit.ly/slidecalls If w f r r r
  • N w r ?C L b!Call US for free help with: - designing for increased engagement - designing effective triggers for YOUR PROJECTS - more examples relevant to your industry - the lab’s solutions to your problemsJust fill out this google form, and WE’ll give you a call:bit.ly/slidecallsF w Dr r f Pr v T L b Tw r!BJ F : @b f
  • Want to learn how to design for engagement?Leave a question on slideshare below! We’ll reply ASAP I S r : All symbols courtesy of The Noun Project thenounproject.com ‘Join the Stanford Network’ banner courtesy of Brandon Ly Twitter: twitter.com/BrandonKit Design Portfolio: cargocollective.com/bly O r w r r : Nic Chapa, Brandon Ly, NishanT Jacob, Richard Lo (see the slides description for more info!)S f r fr w L bb bit.ly/slidecalls If w f r r r
  • Stanford persuasive technology labWant the Lab to help you get more boots in the door?Sign up for a free 15 min call @ bit.ly/slidecalls D v A rw W Hr (f r fr !)