TEDxEdges 2010 - results presentation

Results Presentation TEDxEdges October 1st, 2010 Portimão, Algarve 11 November 2010

Agenda Key Highlights Strategic Review Association Remuneration TEDxEdges 2010 | November 2010

Key Highlights Financial highlights Euro Operating Revenues € 13.200,00 Contribution from Sponsors ** € 9.850,00 Net Income (VAT at 21%) € 10.909,09 Capex € 7.381,19 EBIT minus Capex € 5.527,56 Operating Free Cash Flow € 3.236,66 Net Income minus Capex (in case of default of sponsors) € 3.333,59 ** – Note that €7.850 are attributed to non-payed POs (expected in 60 to 90 days): CCDR- Algarve, CISCO, CGD, CRIA (Univ. Algarve) haven’t payed as of 11-11-2010.

Agenda Key Highlights Strategic Review Association Remuneration TEDxEdges 2010 | November 2010

Business strategy led by innovation and best in class operational execution TEDxEdges 400 (1 October 2010) 300 attendants 300 average=250 pax 200 100 0 2009 2010 2011 TEDxOPorto TEDxAveiro (21 March 2010) TEDxEdges TEDxLisboa TEDxCoimbra TEDxOPorto (18 September 2009) (15 May 2010) (16 de Outubro 2010) (21 March 2011)

TEDxEdges offers a true long-tail experience 2010 (TEDxEdges over-the-top) • First TEDx in Pioneer Portugal: started a TEDx revolution in the country. • ~600 friends on Facebook Model group. • 30+ videos. • 100+ photos •TEDxEdges Prizes Poster (Gold for Posters - CCP) in 2010.

Key Performance Indicators 1st video (only) • Total of 16 video items. Over 10K combined views. in 5 days: 2009 +20 likes 2.5K 0.3K + comments Distribution 2010 views views Production http://www.youtube.com/watch?v=grj3IwHBEA8 • Total of 30 video items. HD 720p. • About 1000 Gb of raw I was lucky enough to this presentation see 2010 unedited video. amarelito Live in Portimão. It was great! • More than 7h of video to be Congratulations! Thank you Ricardo! put on a BlueRay disk. Great speech from my TED exEdges fellow • VoD for ZON (no show due speaker Ricardo: Teenagers as to contract misunderstanding) entrepreneurs: Aaaaaccctiiooooon! TEDxEdges was the 2nd most tweeted hashtag in Portugal.

International Audience Since Online (01-06-2010) 01-10-2010 • Total of 25K visits. • Over 20K from Portugal: Portugal 21.288 US 518 UK 474 Others... 2.288 Streaming 0.5K Site Visits Total 24.569 Conclusion: views • TEDxEdges in English didn’t prove to be an added valued option. • Most traffic comes from Portugal (86,7%). • Re-think communication strategy. Video streaming stats: Portugal, UK and Spain on the TOP3

TEDxEdges 2010 - results presentation

by Andre Marquet

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