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Boosting Portugal’s Brand through Talent
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Boosting Portugal’s Brand through Talent

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  • Transcript

    • 1. WARNING Please note that the following slides may seem like an inspirational talk, but they are just pure ADVERTISEMENT
    • 2. BOOSTING PORTUGAL’s BRAND THROUGH TALENT
    • 3. WHO IS THIS GUY?
    • 4. 1972
    • 5. 1985
    • 6. UNHAPPY CORPORATE CAREER 
    • 7. MILLION DOLLAR QUESTION
    • 8. WAKE UP!
    • 9. TAKE CONTROL!
    • 10. ENTREPRENEURSHIP
    • 11. TALENT INDUSTRY COMPANIES VS. TALENTS
    • 12. TALENT INDUSTRY SCARCITY ≠ INEFFICIENCY
    • 13. CAREER..YOUR GRANPA DIDNT HAVE ONE
    • 14. ZAPPING - HOMO ZAPIENS
    • 15. HUMAN EVOLUTION..
    • 16. MONEY HAPPINESS
    • 17. IT’S SIMPLE SELF BETTER KNOWLEDGE CHOICES HAPPINESS RECOGNITION
    • 18. INDIVIDUAL CORPORATE = HAPPINESS PRODUCTIVITY
    • 19. EXPERIENCE ≠ TALENT
    • 20. HE WAS 8!
    • 21. HE WAS BRILLIANT!
    • 22. KJELL’S: DEFINITION OF TALENT: KNOW HOW KNOW WHO CAN DO
    • 23. TALENT
    • 24. COMMON DENOMINATOR T
    • 25. GIVE BACK!
    • 26. STAR TRACKING: PRIVATE INITIATIVE IDENTIFY GLOBAL PORTUGUESE TALENT STIMULATE NETWORKING CREATE VALUE DEVELOP PORTUGAL’S BRAND COLLABRATION
    • 27. STAR TRACKING EM NUMEROS: 37,000 KMS 5 CITIES IN 5 MONTHS 20 SPEAKERS > 51,500 VISITA SITE (5M) 1800 PARTICIPANTS 200,000 PESSOAS 11,800 VIDEO VIEWS >165 ARTICLES (TV & PRESS) BUDGET: 165,000 EUROS
    • 28. CARRY ON!
    • 29. >30.000 TALENTS Aged 25-40 132 COUNTRIES PROFILE VIEWS 2.908.673 MESSAGES SENT 474.756 CONVERSATIONS People: 5.720 Topics: 9.573 Posts: 122.844 Readers: 14.989 GROUPS 1237
    • 30. 39
    • 31. 40
    • 32. IDENTIFY TRAIN PLAN COACH PROMOTE FINANCE PORTUGAL’S GLOBAL TALENT
    • 33. BLEND T
    • 34. COMMUNITY IDEAS
    • 35. EACH PERSON AN AMBASSADOR
    • 36. EACH MEMBER FINANCES
    • 37. HARDLY BUT SURELY
    • 38. THANKS