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Beer

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    Beer Beer Presentation Transcript

    • INTRODUCTION
      William & Ralph Foster: 1887
      Headquarters: Melbourne, Australia.
      Largest selling Australian beer.
      Also deliver: Wine, Spirits & Ciders.
      Over 150 brands.
      Available in more than 150 countries.
    • SUB BRANDS
      FOSTERS LAGER:
      -Bright, Golden colour.
      -Light malt aroma: a moderate aroma with full malty character.
      -Clean hops finish: 5% alcohol by volume.
      Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.
    • FOSTERS PREMIUM ALE
      -Brilliant copper colour.
      -Caramel & Fruit aroma: slightly sweet character.
      -Smooth caramel finish: 5.5% alcohol by volume.
      Available in 25.4 oz oil can.
    • PROMOTION
      Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener.
      They also sponsors:
      AFL(Australian Football League)
      NRL(National Rugby League)
      Horse Racing
      Australian cricket
      Financial support to non-profit organisations.
    • INTRODUCTION
      Founded by Thomas Carling in London, 1840.
      William & John Carling later took over the company.
    • RECORD SALES
      1999: Sales of 1 billion pints (568 ml)
      2007: 2.3 billion pints in UK & 6 billion worldwide.
      2009: 4.1 billion pints in UK & 11.6 billion pints worldwide.
      2010: 17.6 billion pints worldwide.
    • INDUSTRY POSITION
      1949: 62nd
      1950: 49th
      1951: 34th
      1952: 20th
      1953: 19th
      1954: 13th
      1955: 8th
    • PROMOTION
      They are the official sponsors of
      - Scottish national football team.
      - Football league cup.
      From 2010-2011 they will sponsor scottish cup.
    • THANKS