OUR space: the new world of metadata

Karen Calhoun Vice President WorldCat and Metadata Services OCLC OUR Space: the new world of metadata IFLA 13 August 2008

The Catalog: First Self-Service Information Tool 2007/2008 Statistics for a Large Research Library: 175K unique visitors/month to Library Web pages (9% of overall site use) ------------------------- 2007/2008 Statistics for Amazon.com: 55M unique visitors/month (U.S.) Data sources: http:// siteanalytics.compete.com / and http:// www.alexa.com /

LC Action Item 6.4: “Support research and development on the changing nature of the catalog to include consideration of a framework for its integration with other discovery tools.” Calhoun, Karen. The Changing Nature of the Catalog and Its Integration with Other Discovery Tools. Washington, DC: Library of Congress, 17 March 2006. http://www.loc.gov/catdir/calhoun-report-final.pdf

The Catalog in Context Online catalogs represent one node in the end user’s information universe

Geocentric/ Aristotelian view: The local catalog is the sun Heliocentric/ Copernican view: The local catalog is a planet

Metadata 2.0: ‘Way Cool! Canadian-American actor Keanu Reeves, Matrix Reloaded

Metadata in the Information Industry

“Data is the next Intel Inside”

Tim O’Reilly, “What is Web. 2.0?” http://www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=3

“The digital world … has never met a piece of information it didn’t like”

David Weinberger, Everything is Miscellaneous , Ch. 6, “Smart Leaves,” p. 119

ebay: User-Supplied Metadata Supported By Sophisticated Web Templates and Indexing Not shown: categories (controlled vocabulary), item specifics, abstract, more

Remix, reuse, ‘mashup’: Web 2.0 metadata management http:// www.housingmaps.com / Fed by Google Maps + craigslist.com

Metadata + Full Text Searching

Which One Is the “Full” Record? + 3 more screens Product Description & Purchase Information More like this Editorial Reviews & Author Info Inside the Book Tags, Ratings Customer Reviews Lists More With thanks to David Lankes: http://quartz.syr.edu/rdlankes/Presentations/ 2007/ALCTS.pdf Bibliographic Information Library Holdings Details Subjects Editions Reviews Bibliographic Information Australian Library Holdings

The Base Model for Metadata Is Changing

Library metadata

practices:

Title

Author(s)

Publication details

Pagination, etc.

Series

Knowledge

‘ categories’:

-Classification

-Subject

ISBN

Etc.

Other attributes:

How/where to get it

Rights

How many sold

How many circulations

Banned anywhere?

Awards won?

Works cited by this one?

Reviews?

-Publisher

-Reader

Author information

Other editions

Technical metadata

Identifiers

Related works

Blog conversations

User tags

Derivative works

And on and on …

Changing Context for Library Metadata

B.W. (Before the Web)

For finding and managing library materials (mostly print)

Catalog records (well-understood rules and encoding conventions)

Shared cooperative cataloging systems

Usually handcrafted, one at a time

A.W. (After the Web)

For finding and managing many types of materials, for many user communities

Many types of records, many sources

Loosely coupled metadata management, reuse and exchange services among multiple repositories

Mix of manual and automated creation and metadata extract, conversion, mapping, ingest and transfer services

Collections Have Changed high low low high stewardship uniqueness Books Journals Newspapers Gov. docs CD, DVD Maps Scores Special collections Rare books Local/Historical newspapers Local history materials Archives & Manuscripts, Theses & dissertations

Research, learning and administrative

materials ,

ePrints/tech reports

Learning objects

Courseware

E-portfolios

Research data

Institutional records

Reports, newsletters, etc

Freely-accessible web resources Open source software Newsgroup archives

Libraries and What They Collect on Behalf of Their Communities Books Journals Newspapers Gov. docs CD, DVD Maps Scores Special collections Rare books Local/Historical newspapers Local history materials Archives & Manuscripts, Theses & dissertations

Expenditures: What ARL Libraries Are Buying Percent of 2006 total materials spend: eSerials 36.6% Monographs 21.6% Source: ARL Statistics Interactive Edition http:// fisher.lib.virginia.edu/arl/index.html

The Promise of Institutional Repositories IR of the Université du Québec à Montréal http://www.archipel.uqam.ca/448/

Scholarly Portals arXiv.org Open access to 490,465 e-prints in Physics, Mathematics, Computer Science, Quantitative Biology and Statistics

Exposing Scientific Research: Brazil’s IBICT Electronic Theses and Dissertations

Exciting New Digital Collections: Europeana Prototype http:// www.europeana.eu /

Library Special Collections Are Underutilized …

Digital visibility creates use

Research Information Network. 2007. http://www.rin.ac.uk/files/hidden-resources-final-report.pdf

Scholarly/Community Digital Assets Are Too Often Hidden From the Network http:// isbellandes.library.cornell.edu /

http://www.loc.gov/bibliographic-future/news/lcwg-ontherecord-jan08-final.pdf 2 ENHANCE ACCESS TO RARE, UNIQUE, AND OTHER SPECIAL HIDDEN MATERIALS

2 ENHANCE ACCESS TO RARE, UNIQUE, AND OTHER SPECIAL HIDDEN MATERIALS

2.1.1 Make the discovery of rare, unique and other special hidden materials a high priority

2.1.2 Streamline cataloging for rare, unique and other special hidden materials, emphasizing greater coverage and broader access

2.1.3 Integrate access to rare, unique and other special hidden materials with other library materials

2.1.4 Encourage digitization to allow broader access

2.1.5 Share access to rare, unique and other special hidden materials

Information Seekers Have Changed [ about the people following them ] Butch Cassidy : I couldn't do that. Could you do that? Why can they do it? Who are those guys? http://outnow.ch/Movies/1969/ButchCassidyAndTheSundanceKid/Bilder/dvd-film.ws/11

The Changing Context for Research, Teaching, and Learning on University Campuses Knowledge itself will be modified and research and development transformed by the new capacities provided by IT. Nothing will be left untouched. The liberal arts will be revived and transfigured, liberated from their age-long reliance on text alone. The silos of the departments will topple as new approaches to bewildering issues are pursued with new vigor by scholars in mind-boggling combinations of once insular and isolated disciplines. – Frank H. T. Rhodes, past President of Cornell University, in The Creation of the Future

The Toppling Silos of the Disciplines and Mind-Boggling New Forms of Scholarly Communication Kurt Wüthrich Nobel Prize in Chemistry 2002 Swiss Federal Institute of Technology (ETH) and the Scripps Research Institute Fields: Chemistry, physics, mathematics, biophysics --How does the library help him create new knowledge? --What are his information seeking/sharing behaviors and preferences? --In what ways does the library serve his colleagues and his graduate and post-doctoral students?

And Then There’s Today’s (and Tomorrow’s) Student No, you weren’t downloaded. You were born.”

The New Academic Library User in Sweden (and Everywhere Else)

The ‘wild user’ wants to use the library’s collections:

At a distance from the library

Independently and self-sufficiently

This is an international phenomenon

Martha Kyrillidou and Ann-Christin Persson. 2005. The New Library User in Sweden:

a LibQUAL+™ study at Lund University. Conference presentation. Available:

http://www.libqual.org/documents/admin/sweden_finalpaper3.doc

Five Most Desired Items Overall Making electronic resources accessible from my home or office Easy-to-use access tools that allow me to find things on my own A library Web site enabling me to locate information on my own Making information easily accessible for independent use Print and/or electronic journal collections I require for my work

Summary So Far

Metadata has changed

Collections have changed

Information seekers have changed

What does it all mean for library metadata tradition and practice?

The Challenges for Library Metadata

Will search engines usurp the library catalog?

Will Google Books usurp the library catalog?

What if libraries don’t change how they support the discovery and delivery of their collections?

Will Search Engines Usurp Library Catalogs? College Students’ Perceptions of Libraries and Information Resources: a Report to the OCLC Membership : http:// www.oclc.org/reports/perceptionscollege.htm

Will Google Books Usurp the Library Catalog? Ludwig, Mark J. and Wells, Margaret R. “Google Books vs. BISON.” Library Journal , July 15, 2008. http://www.libraryjournal.com/article/CA6566451.html

What If We Do Nothing?

Opportunities for Library Metadata Practice

Take the collections to a wider audience: be where their eyes are; expose your metadata!

Open up metadata silos ; support metadata exchange, reuse, interoperation

Develop user-centered definitions of metadata ‘quality’

1. Be Where Their Eyes Are La Grande bibliothèque nationale du Québec Attribution: Uploaded on May 8, 2005 by Master Long http://flickr.com/photos/long/12987307/ Library as Place Place as Library

‘ Promiscuous’ Metadata

Global

Group, national, regional

Local

BnF

The European Library

Global: Exposing Library Collections on the Network

Global to Group or Local: Driving Searches to Your Library

Get It From My Library

What is OCLC Doing to Help Libraries Share Their Metadata at Web Scale?

Support for a globally coordinated system of metadata management (metadata 2.0)

WorldCat partnerships with national libraries and large consortia

A Globally Coordinated System of Metadata Sharing

Discovery and delivery are mediated by large information hubs

GLOBAL GROUP LOCAL Outward Integration, Exposure, And Linking Of Collections (e.g., Google, WorldCat, Other aggregators, national libraries, consortia) Local/Group Authentication, Discovery And Delivery Services Data Flows, Syndication, Synchronization, Linking We Can Be Connected: A New Vision for Metadata Sharing

WorldCat Partner Sites Google, Google Books, Google Scholar HCI Bibliography : Human-Computer Interaction Resources

WorldCat.org: Destination or Metadata Switch? It’s a switch. Referrals to worldcat.org, Jan. 1 – May 31, 2008 Search Engines 47.45% Other Web Sites 39.91% Typed/Bookmarked URLs 12.64% Total

WorldCat Global Coverage *2007/08:forecast based on Q2 results Objectives for FY09: 300-500M records processed; Significant coverage in more countries outside N.A.

Introducing: A New National Library Web Page

WorldMap of National Libraries

OCLC CBS (Central Bibliographic System) Partners and WorldCat

Support strong frameworks for national or regional union catalogs

Loading in WorldCat gives broader exposure, from more places, to citizens, students and scholars around the world

GGC (Netherlands)

LinkUK / UnityUK

GBV (Germany)

Hebis (Germany)

BSZ (Germany)

ABES (France)

Libraries Australia

= records are also in WorldCat

2. Open Up Metadata Silos

“ We have drawn a wall around what is and what is not of interest to ‘cataloging’ that is not necessarily backed up by any good rationale. Many things that we decide are not of interest … are in fact of high significance to the success and ease our users will have in carrying out the tasks we mean to support … I don’t mean that “catalogers” need to apply the exact same standards to journal articles, institutional repository metadata, [etc.] … But we do need to consider it our responsibility to figure out how all these things can fit together.”

Rochkind, Jonathan. Bibliographic Wilderness [blog]. “‘Broken’ huh?” May 27, 2007 http://bibwild.wordpress.com/2007/05/25/broken-huh/#more-42

Metadata Silos

Metadata

Communities

for:

Text

Print

Licensed

Digital

Archival

Data

Images

Sound

Video

Multimedia

Objects

More

Metadata Reuse and Exchange: OCLC Next Generation Cataloging

Establish partnerships with publishers

Ingest publisher and vendor metadata in ONIX

Crosswalk to MARC (poss. to other formats)

Enhance publisher metadata

Output MARC records (available early in the publishing life-cycle)

Output enhanced ONIX data to publishers/other partners

http://www.oclc.org/partnerships/material/nexgen/nextgencataloging.htm

PILOT TO BE COMPLETE THIS SUMMER FY09 objective: Launch Next Generation Cataloging

Fichier d'Autorité International Virtuel : VIAF

“ Une avancée de la francophonie dans le web sémantique"

Joint project: OCLC, Library of Congress, Deutsche Nationalbibliothek, Bibliothèque nationale de France

http:// www.oclc.org/research/projects/viaf /

Work in progress

Objectives of VIAF

Link national authority records

Build on their authority work

Move towards universal bibliographic control

Allow national or regional variations in authorized forms to co-exist

Support needs for variations in preferred language, script, and spelling

3. Develop user-centered definitions of metadata “quality”

“ Quality” in the user workflow from discovery to delivery

Library user studies suggest that users expect finding and getting information they want, when and where they want it, to be easy and convenient

These users’ tolerance for barriers to easy and convenient discovery and delivery is limited.

How does what they want relate to what catalogers do ?

Defining Catalog Metadata Quality: Research Project Underway

WorldCat.org Pop-up Survey (done)

WorldCat.org Usability/Focus Group Tests (done)

Scholars and students

Casual searchers

Librarian Web survey (coming August/September)

Research results to inform business case for new WorldCat Quality Management Program

A Sneak Preview

Catalogs have many audiences, inside and outside the library

Different groups of end users have different priorities, but there are some commonalities across groups:

The end user’s delivery experience is as important, if not more important than the discovery experience

Faceted search/browse has some appeal, but:

Most important for analog materials: summaries, TOCs, professional reviews

Most important for licensed e- and digital materials: the ability to link easily and conveniently to the online content itself

With respect to metadata ‘quality,’ it is likely that librarians’ and end users’ definitions differ

What Will It Mean “to Catalog”?

Many types of information objects (things and people)

Metadata production – manual and automated

Data mining

Metadata design and development

Metadata consulting

Metadata reuse, conversion and exchange

Metadata ‘mash-ups’

A New Kind of Cataloger

Examine assumptions

Lifelong learning

Be involved with information objects of all types

Move to next generation systems and services

Make information (including, but not limited to library collections) more visible and easier to use

Forecast: Future So Bright, Gotta Wear Shades by Netream http://flickr.com/photos/maerten/521195773/

From article “Being a librarian” – cited next page Increasing expertise in discovery and delivery systems Help build new kinds of systems for IR and delivery; many new kinds of metadata; emphasis on re-use, interconnections, interoperability Active participation in the local community Blurring of lines between what has been public services and technical services; project and team-based workplaces; involvement in local community projects and digital asset management; consulting work; decreasing involvement in traditional cataloging duties Technology-driven research, teaching and learning Need for “IT fluency,” esp. metadata specialists; increasing involvement in large-scale digital library research, development, and production projects

Thank You Merci Gracias Shukran Xie xie Danke Spasibo [email_address] http:// community.oclc.org/metalogue Calhoun, Karen. Being a librarian: metadata and metadata specialists in the 21st century. Library Hi Tech , Volume 25, Number 2, 2007 , pp. 174-187(14) Open access preprint: http://ecommons.library.cornell.edu/bitstream/1813/2231/1/Calhoun-20041217-final-preprint1.pdf