ZIndex Report for March 2014

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Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90.

We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

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ZIndex Report for March 2014

  1. 1. March 2014 © Cloud90/Amárach Research 2014 An Amárach Research Report In partnership with Cloud90 ZIndex the emotional conversation March 2014 Report © Cloud90/Amárach Research 2014
  2. 2. March 2014 © Cloud90/Amárach Research 2014 ZIndex is the result of a unique research collaboration between Amárach & Cloud90 ZIndex equips Irish marketers and planners with real time insights into Irish consumers About ZIndex Register for weekly updates – link on last page
  3. 3. March 2014 © Cloud90/Amárach Research 2014 Z = P - NZeitgeist Consumer Index (ZIndex) = balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors
  4. 4. March 2014 © Cloud90/Amárach Research 2014 ZIndex
  5. 5. March 2014 © Cloud90/Amárach Research 2014 food beverages insurance fuel clothing energy property telecoms transport ZIndex Sectors
  6. 6. March 2014 © Cloud90/Amárach Research 2014 Welcome to the March 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors The month started better than it ended for some sectors, Food, Energy and Telecoms saw big drops in ZIndex scores The ZIndex for Clothing actually turned positive for the first time, while Fuel and Insurance both recovered slightly What’s the Buzz? We are seeing price increases across sectors having a serious impact on ZIndex scores in March
  7. 7. March 2014 © Cloud90/Amárach Research 2014 -80.0 -60.0 -40.0 -20.0 0.0 20.0 40.0 Week2-Sept-13 Week9-Sept-13 Week16-Sept-13 Week23-Sept-13 Week30-Sept-13 Week7-Oct-13 Week14-Oct-13 Week21-Oct-13 Week28-Oct-13 Week4-Nov-13 Week11-Nov-13 Week18-Nov-13 Week25-Nov-13 Week2-Dec-13 Week9-Dec-13 Week16-Dec-13 Week23-Dec-13 Week30-Dec-13 Week6-Jan-14 Week13-Jan-14 Week20-Jan-14 Week27-Jan-14 Week3-Feb-14 Week10-Feb-14 Week17-Feb-14 Week24-Feb-14 Week3March2014 Week10March2014 Week17March2014 Week24March2014 Weekly ZIndex Sept-Mar 2014
  8. 8. March 2014 © Cloud90/Amárach Research 2014 Share of Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Beverages 26% 6% 11% 8% 11% 6% Clothing 5% 8% 13% 7% 6% 5% Energy 7% 7% 4% 8% 13% 7% Food 15% 23% 18% 20% 12% 14% Fuel 12% 8% 11% 10% 8% 13% Insurance 6% 10% 9% 15% 9% 7% Property 5% 6% 4% 9% 6% 9% Telecoms 14% 20% 17% 22% 19% 14% Transport 14% 11% 11% 19% 16% 13%
  9. 9. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Food -46 -26 -43 -48 4 -46 -50 -40 -30 -20 -10 0 10 October November December January February March “@jonathanrea this is true !!! It is as of they want the nation FAT ” “RT @GuyCodes: Due to the economic crisis and ever increasing price of food, the 5 second drop rule has now been increased to 10” “RT @UB_Economics: The cost of an Ulster fry has soared since Aug 2007 due to significant food price inflation”
  10. 10. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Beverages -68 -52 -32 -82 -74 -60 -100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0 October November December January February March “Thank you St. Patrick for driving the snakes out of Ireland but also for driving down the price of alcohol around your holiday.” “Never price drink somewhere else after you already bought it. 80% of the time you will be heartbroken” “Price matters: RT @guardian: Chief medical officer criticises #alcohol offers in supermarkets, shops and bars http://t.co/bXmAPCnglz”
  11. 11. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Clothing -41 -43 -21 -38 -48 4 October November December January February March -60 -50 -40 -30 -20 -10 0 10 “Lovely children's clothes to a affordable price over at Dollies and Dinosaurs kids clothing” “gorgeous skirt is half price on an expensive clothing site and i can't buy it because there's something terribly wrong with my bank card???” “Promotional shopping bags: Are a creative and cost-effective marketing strategy http://t.co/W1bGqZnNtJ #business #marketing #tips”
  12. 12. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Energy -76 -49 -68 -50 -19 -74 -100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0 October November December January Febraury March “Ireland could meet it's renewable energy target at 10% of the cost of grid upgrade says BW Energy report.” “RT @LockTheGate: How rising gas price is driven by the EXPORT PRICE. Soon we will be hitched to the global price market” “RT @EmergentCulture: Pro-Russia Troops Install Minefields, Border Markers in Crimea; Gazprom Ups Price of Natural Gas 37%”
  13. 13. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Fuel -45 -36 -55 0 -72 -61 -80 -70 -60 -50 -40 -30 -20 -10 0 October November December January February March “Must keep an eye on the petrol pump to see how quickly petrol goes up in price. #crimea #ukraine” “RT @NatUnionWorkers: Have you noticed the price of petrol rising in the past three years? And food, and rent and bills and all the... http…” “RT @FactsProfessor: Just so you Know, The price of gas in Venezuela is only 6 cents per gallon, that's cheaper than water.”
  14. 14. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Transport -40 -31 -64 -46 -7 -41 -70 -60 -50 -40 -30 -20 -10 0 October NovemberDecember January February March “@killian694 Flights aren't fully booked so they decrease the price to fill spaces.....” “RT @eoinmurphy22: Aerlingus are taking the piss with the cost of flights to Paris this weekend!!!! “ “It appears that Irish Rail no longer put the tea-bag in the hot water for you. Really feeling the whole 'economy class' thing right now.”
  15. 15. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Telecoms-33 -25 -23 -3 3 -24 -35 -30 -25 -20 -15 -10 -5 0 5 10 October November December January February March “Sore to know that between myself and mam that our phone bills for the month of January cost almost the same as my flight to lanzarote #joke” “Internet on my phone is suppost to cost 99cent a day but yesterday somehow it cost me 10euro for about an hours use of internet??” “Price for @virginmedia super fast Broadband increased last month and the internet has been slower than ever. Useless.”
  16. 16. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Insurance -35 -79 8 2 -57 -36 -100 -80 -60 -40 -20 0 20 October November December January February March “Only in govt wd u have plan without cost!Universal health insurance cost will not be known for a year http://t.co/WphOKFu79g via @IrishTimes” “PRESS RELEASE: @MultitripCover Announce New Low Cost Annual Travel Insurance Price”
  17. 17. March 2014 © Cloud90/Amárach Research 2014 ZIndex: Property -17 -24 -13 18 25 -20 -80 -60 -40 -20 0 20 40 October November December January February March “Look at all the down arrows on @PriceChanges - Property price drops. Not in Dublin how ever .. tale of 2 economies #vinb” “UK house price growth 'approaching madness' | via @Telegraph” “Property price reductions at lowest level for four years”
  18. 18. March 2014 © Cloud90/Amárach Research 2014 Talk to Cloud90 about your social media monitoring needs in 2014 Talk to Amárach about your social media strategy and research in 2014 Real Time Help Register for free updates – link on next page
  19. 19. March 2014 © Cloud90/Amárach Research 2014 cloud90.ie/cloud90-blog/zeitgeist

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