ZIndex Report for January 2014
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ZIndex Report for January 2014

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Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90. ...

Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90.

We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

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ZIndex Report for January 2014 ZIndex Report for January 2014 Presentation Transcript

  • ZIndex the emotional conversation January 2014 Report An Amárach Research Report In partnership with Cloud90 January 2014 © © Cloud90/Amárach Research 2014 Cloud90/Amárach Research 2014
  • About ZIndex ZIndex is the result of a unique research collaboration between Amárach & Cloud90 ZIndex equips Irish marketers and planners with real time insights into Irish consumers Register for weekly updates – link on last page January 2014 © Cloud90/Amárach Research 2014
  • Z=P-N Zeitgeist Consumer Index (ZIndex) = balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors January 2014 © Cloud90/Amárach Research 2014
  • ZIndex January 2014 © Cloud90/Amárach Research 2014
  • ZIndex Sectors food beverages clothing January 2014 insurance property fuel telecoms energy transport © Cloud90/Amárach Research 2014
  • What’s the Buzz? Welcome to the January 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors The month started better than it ended for some sectors, Beverages and Food saw big drops in their ZIndex scores The ZIndex for Fuel actually turned positive for the first time, while Telecoms almost reached the positive mark We are seeing more sectors achieving positive ZIndex Scores, e.g.: Insurance and Property (for first time) January 2014 © Cloud90/Amárach Research 2014
  • 0.0 -20.0 January 2014 Week 27-Jan-14 Week 20-Jan-14 Week 13-Jan-14 Week 6-Jan-14 Week 30-Dec-13 Week 23-Dec-13 Week 16-Dec-13 Week 9-Dec-13 Week 2-Dec-13 20.0 Week 25-Nov-13 Week 18-Nov-13 Week 11-Nov-13 Week 4-Nov-13 Week 28-Oct-13 Week 21-Oct-13 Week 14-Oct-13 Week 7 -Oct-13 Week 30 -Sept-13 Week 23-Sept-13 Week 16-Sept-13 Week 9-Sept-13 Week 2-Sept-13 Week 26-August-13 Week 19-August-13 Week 12-August-13 Week 5-August-13 40.0 Weekly ZIndex Aug-Jan 2014 -40.0 -60.0 -80.0 © Cloud90/Amárach Research 2014
  • Share of Buzz Beverages Clothing Energy Food Fuel Insurance Property Telecoms Transport January 2014 Sep-13 11% 9% 7% 14% 12% 4% 8% 21% 12% Oct-13 26% 5% 7% 15% 12% 6% 5% 14% 14% Nov-13 6% 8% 7% 23% 8% 10% 6% 20% 11% Dec-13 11% 13% 4% 18% 11% 9% 4% 17% 11% Jan-14 8% 7% 8% 20% 10% 15% 9% 22% 19% © Cloud90/Amárach Research 2014
  • 0 “I'd love to eat ONLY Irish produced food but I have to consider price.Thanks Duncan for the great programme tonight @EcoEye @rte” ZIndex: Food -5 -10 -15 -20 -25 “"68% of Irish people admitted buying local products to support the economy, even if they sometimes cost more"” -26 -30 -35 -40 -41 -45 -43 -46 -48 -50 September October January 2014 November December January “Great value voucher here http://t.co/oN1fUH492n to eat at @McGrathDylan's @rusticdublin (Rustic Stone) for a fraction of the cost” © Cloud90/Amárach Research 2014
  • 0 -10 -20 “Watched match in Dáil bar don’t know what hurts most the match score or the price of drink here” ZIndex: Beverages -30 -32 -40 -50 -52 -60 -68 -70 -80 -76 -82 -90 -100 September October January 2014 November December “Alcohol-related problems cost Ireland an estimated €3.7 billion in 2007. That’s a cost of €3,318 on each person paying income tax in Ireland” January © Cloud90/Amárach Research 2014
  • 0 “Ordered clothes online for half price and now they're half price of the half price sale, just my luck” -10 -20 -21 -30 -40 -37 -41 -38 -43 “All these clothes half price but they're the ugliest things I’ve ever seen.” -50 -60 -70 ZIndex: Clothing -80 September October January 2014 November December January “Do you ever go on a clothes website and change the price to 'highest to lowest' just to see the things you can't have” © Cloud90/Amárach Research 2014
  • 0 “How nice of ESB/ELECTRIC IE to send email on price rise, reply back, going to use candles and gas and battery power on laptop...” -10 ZIndex: Energy -20 -30 -40 -49 -50 -60 -64 -50 -68 -70 -76 -80 “The Grid Link Project cost 500 million euro to invest in the upgrading for electricity transmission network linking Leinster and Munster.” -90 -100 September October January 2014 November December January “#Wind #energy helped bring down the price of household #electricity in December: http://t.co/0XY4mb2E2O” © Cloud90/Amárach Research 2014
  • 0 0 -10 ZIndex: Fuel -20 “We Have No Plans To Increase Fuel Price – FG Assures Nigerians http://t.co/gnxGflCBEt Via @okGist” -30 “I'll never complain about the price of petrol again. The 43 cents worth that I spilled on myself in Maxol got great coverage #disaster” -36 -40 -45 -50 -50 -55 -60 -70 -80 September October January 2014 November December January “Gas and electricity price war could save customers up to €300 per year...if they're prepared to switch: http://t.co/K8IOzeG4Yx” © Cloud90/Amárach Research 2014
  • “RyanAir and Giggle are planning to launch their own price comparison site for cheap flights. Should be interesting http://t.co/RoiWBA5rJ2” 0 -10 ZIndex: Transport -20 -30 -31 -40 -50 -40 -46 -48 -60 -64 -70 September October January 2014 November December January “@Cork_Airport @AerLingus glad you think that @aerlingus is a low cost carrier, 20 flights LHR last 3 months, no bridge, not once” “Ryanair to cancel flights between Milan and Rome: High-speed rail link beats low-cost flights http://t.co/TseFsqkMsu” © Cloud90/Amárach Research 2014
  • 0 -3 -5 -10 “What's the best phone network out there for price and deals? Sick of Vodafone, I feel violated every time my bill shows on my account” -15 -20 -23 -25 -25 -30 -35 -33 -33 ZIndex: Telecoms -40 September October January 2014 November December “Those of you that have a Samsung phone will be interested to hear that their share price is falling heavily” January “@Motorola Hello Moto :) I bought the Moto G and Love it!! Super phone for the price, wondering when KitKat will arrive in Ireland for it?” © Cloud90/Amárach Research 2014
  • 20 ZIndex: Insurance 8 2 0 “Talk to us about your Home Insurance,local service, great cover and low cost premiums too ! http://t.co/xSBGjAx74H” -20 -35 -40 -50 -60 -79 -80 -100 September October January 2014 November December January “2nd car covered via @Chill_Insurance They get the best price, then try to better it. Saved over €160 & got better coverage. Happy days!” © Cloud90/Amárach Research 2014
  • 40 ZIndex: Property 20 18 0 -13 -17 -20 “Widening property price gap between Dublin and rest of country - survey http://t.co/WCshQDY8kN” -24 -33 -40 -60 -80 September October January 2014 November December January “Rob Kitchen on Irish property prices -Is a new house price bubble forming in Dublin http://t.co/LigL2Yd8EU via @wordpressdotcom” © Cloud90/Amárach Research 2014
  • Real Time Help Talk to Cloud90 about your social media monitoring needs in 2014 Talk to Amárach about your social media strategy and research in 2014 Register for free updates – link on next page January 2014 © Cloud90/Amárach Research 2014
  • cloud90.ie/cloud90-blog/zeitgeist January 2014 © Cloud90/Amárach Research 2014