ZIndex Report for February 2014

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Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90.

We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

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ZIndex Report for February 2014

  1. 1. ZIndex the emotional conversation February 2014 Report An Amárach Research Report In partnership with Cloud90 February 2014 © © Cloud90/Amárach Research 2014 Cloud90/Amárach Research 2014
  2. 2. About ZIndex ZIndex is the result of a unique research collaboration between Amárach & Cloud90 ZIndex equips Irish marketers and planners with real time insights into Irish consumers Register for weekly updates – link on last page February 2014 © Cloud90/Amárach Research 2014
  3. 3. Z=P-N Zeitgeist Consumer Index (ZIndex) = balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors February 2014 © Cloud90/Amárach Research 2014
  4. 4. ZIndex February 2014 © Cloud90/Amárach Research 2014
  5. 5. ZIndex Sectors food beverages clothing February 2014 insurance property fuel telecoms energy transport © Cloud90/Amárach Research 2014
  6. 6. 0.0 -20.0 February 2014 Week 24-Feb-14 Week 17-Feb-14 Week 10-Feb-14 Week 3-Feb-14 Week 27-Jan-14 Week 20-Jan-14 Week 13-Jan-14 Week 6-Jan-14 Week 30-Dec-13 20.0 Week 23-Dec-13 Week 16-Dec-13 Week 9-Dec-13 Week 2-Dec-13 Week 25-Nov-13 Week 18-Nov-13 Week 11-Nov-13 Week 4-Nov-13 Week 28-Oct-13 Week 21-Oct-13 Week 14-Oct-13 Week 7 -Oct-13 Week 30 -Sept-13 Week 23-Sept-13 Week 16-Sept-13 Week 9-Sept-13 Week 2-Sept-13 40.0 Weekly ZIndex Sept-Feb 2014 -40.0 -60.0 -80.0 © Cloud90/Amárach Research 2014
  7. 7. What’s the Buzz? Welcome to the February 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors The month finished positively for some sectors, Food, Transport, Telecoms and property saw increases in Zindex scores The ZIndex for Telecoms actually turned positive for the first time having come close last month. We are seeing steep declines in some sectors e.g. Fuel and Insurance. February 2014 © Cloud90/Amárach Research 2014
  8. 8. Share of Buzz Beverages Clothing Energy Food Fuel Insurance Property Telecoms Transport February 2014 Oct-13 26% 5% 7% 15% 12% 6% 5% 14% 14% Nov-13 6% 8% 7% 23% 8% 10% 6% 20% 11% Dec-13 11% 13% 4% 18% 11% 9% 4% 17% 11% Jan-14 8% 7% 8% 20% 10% 15% 9% 22% 19% Feb-14 11% 6% 13% 12% 8% 9% 6% 19% 16% © Cloud90/Amárach Research 2014
  9. 9. 10 0 1 ZIndex: Food 4 -10 “Bought lots of healthy food today and u know what it didn't even cost very much!!! #lifestyle #change colourful foods ie fruit and veg :)” -20 -26 -30 “First time in Bunsen last week & it's a really lovely place. Great food at a great price.” -40 -43 -46 -48 -50 October November December February 2014 “Grocery price war sees vegetable sales up as more spent on alcohol http://t.co/ySxoClvmBK” January February © Cloud90/Amárach Research 2014
  10. 10. 0 -10 -20 “The government doesn't need to raise the price of drink or the legal age, people need to know their limit and stop trying to impress others” ZIndex: Beverages -30 -32 -40 -50 -52 -60 -70 -68 -74 -80 -82 -90 -100 October November December February 2014 January February “Consultant blames cheap price of alcohol for 'NekNomination' craze http://t.co/Nasg9Dq30j” “Yes Government, increasing the price of alcohol will stop nek nominations. #fools” © Cloud90/Amárach Research 2014
  11. 11. 0 “@lidl_ireland Their clothes are excellent quality for the price. Nappies too. Going to stock up ;)” -10 -20 -21 -30 -40 -41 -38 -43 -48 -50 -60 -70 ZIndex: Clothing -80 October November December February 2014 January February “Forever shopping online and sorting items by price low to high bc poor.” “Anyone know where you get summer clothes in Dublin at a reasonable price? Just saw a pair of shorts in Quicksilver for €70!!!” © Cloud90/Amárach Research 2014
  12. 12. 0 -10 ZIndex: Energy -20 -19 “'Big two' spark electricity price war with discounts on power http://t.co/KZlwZibG9b” -30 “Bord Gáis announces 2.2% electricity price increase http://t.co/Ld2nSN1cr5” -40 -49 -50 -50 -60 -68 -70 -80 “This farmer has solar PV and wind turbine and electric car. He's driven 20,000 miles for no fuel cost, no CO2 http://t.co/xv…” -76 -90 -100 October November February 2014 December January Febraury © Cloud90/Amárach Research 2014
  13. 13. 0 0 “We Have No Plans To Increase Fuel Price – FG Assures Nigerians http://t.co/gnxGflCBEt Via @okGist” -10 ZIndex: Fuel -20 -30 “#twip Varadkar CAN control the cost of fuel by exponentially increasing wind, wave solar power, etc, for electric public transport” -36 -40 -45 -50 -55 -60 -70 -72 -80 October November February 2014 December January February “@PhillyD just drove home from College. The cost of fuel is TOO DAMN HIGH!” © Cloud90/Amárach Research 2014
  14. 14. 0 -10 ZIndex: Transport -7 -20 -30 -40 “Thanks to @ryanair for sorting out a change of dates on flights at no cost #refund #custcare” “Just doing a quick price comparison for flights - Aerlingus was a little expensive :(” -31 -40 -46 “Ryanair putting up the price of flights to Gilbraltar as we tweet.. #EURO2016” -50 -60 -64 -70 October November February 2014 December January February © Cloud90/Amárach Research 2014
  15. 15. 5 3 0 -3 -5 “Switch to Three, €40 a month, phone will cost 50 quid. Works out in the long run way better than paying 130 quid a month” -10 -15 -20 -23 -25 -25 -30 -35 “Broke my phone anyone selling a decent one at a decent price let us know ” -33 October ZIndex: Telecoms November February 2014 December January February “@eircom What's the cheapest Home Broadband, Mobile Phone and TV package - no home phone. Whats the best package price as looking at UPC too?” © Cloud90/Amárach Research 2014
  16. 16. 20 ZIndex: Insurance 8 2 0 “To put the 59% health insurance cost increase into context, overall inflation in the period 2008-2013 was -1.3%” -20 -40 -35 -57 -60 “Sean Quinn tells how he had to take money out Quinn Insurance to meet "margin calls" as anglo share price crashed #anglotrial” -79 -80 -100 October November December February 2014 January February © Cloud90/Amárach Research 2014
  17. 17. 40 ZIndex: Property 25 20 18 0 -20 -13 -17 -24 -40 -60 -80 October November December February 2014 January February “The personal & financial cost to people/property due to the flooding is immense. Can't begin to fathom what they're going through. #panorama” “If the price of your property has gone up by 20% are you still going to be punished by the revenue for under declaring on property tax?” © Cloud90/Amárach Research 2014
  18. 18. Real Time Help Talk to Cloud90 about your social media monitoring needs in 2014 Talk to Amárach about your social media strategy and research in 2014 Register for free updates – link on next page February 2014 © Cloud90/Amárach Research 2014
  19. 19. cloud90.ie/cloud90-blog/zeitgeist February 2014 © Cloud90/Amárach Research 2014

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