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ZIndex Report for December 2013
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ZIndex Report for December 2013

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Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90. …

Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90.

We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

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  • 1. ZIndex the emotional conversation December 2013 Report An Amárach Research Report In partnership with Cloud90 December 2013 Report © Cloud90/Amárach Research 2014 © Cloud90/Amárach Research 2014
  • 2. About ZIndex ZIndex is the result of a unique research collaboration between Amárach & Cloud90 ZIndex equips Irish marketers and planners with real time insights into Irish consumers Register for weekly updates – link on last page December 2013 Report © Cloud90/Amárach Research 2014
  • 3. Z=P-N Zeitgeist Consumer Index (ZIndex) = balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors December 2013 Report © Cloud90/Amárach Research 2014
  • 4. ZIndex December 2013 Report © Cloud90/Amárach Research 2014
  • 5. ZIndex Sectors food beverages clothing December 2013 Report insurance property fuel telecoms energy transport © Cloud90/Amárach Research 2014
  • 6. What’s the Buzz? Welcome to the December edition of ZIndex – our monthly look at the social conversation about brands and sectors With Christmas looming, Clothing and Beverages were big topics of conversation, with improving ZIndex scores The ZIndex for Insurance reversed its previous trend, and was the only sector to achieve a positive score However, the ZIndex scores for Food, Energy, Fuel & Transport all plunged to much lower levels in December December 2013 Report © Cloud90/Amárach Research 2014
  • 7. 0.0 -20.0 December 2013 Report Week 30-Dec-13 Week 23-Dec-13 Week 16-Dec-13 Week 9-Dec-13 Week 2-Dec-13 Week 25-Nov-13 Week 18-Nov-13 Week 11-Nov-13 20.0 Week 4-Nov-13 40.0 Week 28-Oct-13 Week 21-Oct-13 Week 14-Oct-13 Week 7 -Oct-13 Week 30 -Sept-13 Week 23-Sept-13 Week 16-Sept-13 Week 9-Sept-13 Week 2-Sept-13 Week 26-August-13 Week 19-August-13 Week 12-August-13 Week 5-August-13 -40.0 Week 29-July-13 Week 22-July-13 Week 15-July-13 Week 8-July-13 Week 1-July-13 60.0 Weekly ZIndex July-Dec 2013 -60.0 -80.0 -100.0 © Cloud90/Amárach Research 2014
  • 8. Share of Buzz Beverages Clothing Energy Food Fuel Insurance Property Telecoms Transport December 2013 Report Aug-13 10% 10% 4% 13% 14% 9% 11% 17% 12% Sep-13 11% 9% 7% 14% 12% 4% 8% 21% 14% Oct-13 26% 5% 7% 15% 12% 6% 5% 14% 11% Nov-13 6% 8% 7% 23% 8% 10% 6% 20% 11% Dec-13 11% 13% 4% 18% 11% 9% 4% 17% 13% © Cloud90/Amárach Research 2014
  • 9. 0 -5 -10 -9 “Went to "drunch" in the Marker today. Fantastic vibe to spend hours nattering on a Sunday but food would need to be better for the price IMO” ZIndex: Food -15 -20 -25 “The café and bakery Castlebar can provide tasty and fresh food for breakfast and lunch at a good price. It also... http://t.co/rZp3SdltMa” -26 -30 -35 -40 -41 -43 -45 -46 -50 August September October December 2013 Report November “Cost of shopping in Lidl is creeping up all the time.” December © Cloud90/Amárach Research 2014
  • 10. 0 -10 -20 ZIndex: Beverages -30 -32 -40 -50 -60 -52 -58 -68 -70 -76 -80 -90 -100 August September October December 2013 Report November December “Oh my God, I'm nearly crying looking at the price of drink in Tesco. Ireland, why you so expensive?” “Can we find out how much revenue from taxes the Gov get in from alcohol compared to cost of policing/health care for it???” “@cornstore_cork: Craft beer industry is worth $34 billion to the US economy wow” we're working on it in Ireland!” © Cloud90/Amárach Research 2014
  • 11. 0 “The real human cost of shopping on Amazon : http://t.co/n9ilHBgwRP” -10 -20 -21 -30 -37 -40 -50 -41 -43 -50 “Do you wish children's clothes didn't cost so much? Stop. Go to http://t.co/EBVlEcUhOw and thank me later. Your kid looks better now no?” -60 -70 ZIndex: Clothing -80 August September October December 2013 Report November December “I don't get Hollister I really don't! Mass produced clothing at a rip off price! Wearing their logo is like a sheep in a flock!” © Cloud90/Amárach Research 2014
  • 12. 0 “For sure #bitcoin is not contributing to #green economy. Apparently mining uses estimated $15M in electricity cost EACH DAY.” -10 ZIndex: Energy -20 -30 -40 -49 -50 -60 -64 -68 -70 -76 -80 -90 -100 “British Gas parent company now ownes bord gais ,long term gas price will go up in ireland?” -100 August September December 2013 Report October November December “Cost of policing Corrib gas project revealed as €16m...before garda wages are added. Full story in today's WP” © Cloud90/Amárach Research 2014
  • 13. 0 “@Eoghan_Mac Full details here on our website of price-plans for electricity, gas, both electricity and gas: http://t.co/O6eMSdd3oi Rgds, Una - Electric Ireland” -10 ZIndex: Fuel -20 -30 -36 -40 -45 -50 -50 -55 “Higher cost of living driven by huge fuel differential http://t.co/SLjeDNEUkT” -60 -70 -74 -80 August September December 2013 Report October November December “Sell off Bord Gais at discount value to British Gas giant Centrica is madness.Ireland set to copy UK Gas price hikes http://t.co/IQI1UT2WKc” © Cloud90/Amárach Research 2014
  • 14. 0 -10 “Pain for commuters as public transport price hikes kick in today http://t.co/DBtDwgCv9m” ZIndex: Transport -20 -30 “Nearly €52 for Dub / Sligo train RT @Samue1: Ireland's public transport price increases are a complete disincentive http://t.co/O1llRzBAb2” -31 -40 -40 -48 -50 -55 -60 -64 -70 August September December 2013 Report October November December “Outrageous Price Transport Gone Up, Minster Of Transport Should Be Ashamed” © Cloud90/Amárach Research 2014
  • 15. 0 “The price of my phone has dropped. Lord let it drop again!!” -10 -20 -23 -25 -30 -33 -33 -40 -50 -48 ZIndex: Telecoms -60 August September December 2013 Report October November “Motorola Moto G review by the @verge. Great phone for the price. http://t.co/heTTisSIxQ http://t.co/ousJqvhDRa “The Moto G is a great little phone...for the price its currently the best out there...#motog” December © Cloud90/Amárach Research 2014
  • 16. 20 10 ZIndex: Insurance 8 0 -10 -9 “Aviva Health Insurance announces premium price hikes averaging of 5.2% gross on a range of plans effective from 1st January, 2014” -20 -30 -35 -40 -50 -50 -60 -70 -79 -80 -90 August September December 2013 Report October “Minister for Health publishes Independent report on how best to achieve cost reductions in the health insurance... http://t.co/7GrTb7fZNY” November December © Cloud90/Amárach Research 2014
  • 17. 40 ZIndex: Property 20 0 -13 -17 -20 “Yes! Property price are rising in Dublin again. The last few years have made for pretty dull conversation at dinner parties. #rinseandrepeat” -24 -33 -40 -60 -67 -80 August September October December 2013 Report November December “What will happen to property prices in 2014?: Expectations for future house price growth are at a fourteen-yea... http://t.co/QqXgFqWuOP” © Cloud90/Amárach Research 2014
  • 18. Real Time Help Talk to Cloud90 about your social media monitoring needs in 2014 Talk to Amárach about your social media strategy and research in 2014 Register for free updates – link on next page December 2013 Report © Cloud90/Amárach Research 2014
  • 19. cloud90.ie/cloud90-blog/zeitgeist December 2013 Report © Cloud90/Amárach Research 2014