The Economic Recovery Index July Results 2009

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Ireland's progress towards economic recovery through the eyes of Irish consumers

Ireland's progress towards economic recovery through the eyes of Irish consumers

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  • 1. The Economic Recovery Index
    An Amárach Research BriefingJuly Index Results
    © Amárach Research 2009
  • 2. Timing Recovery
    All recessions end in recovery – so will this one
    The biggest forecasting challenge is timing: when do we know the recession is over and recovery has started?
    Amárach Research has developed the Economic Recovery Index to help us track the economic cycle more closely
    This report summarises the ERI results for April to July 2009
    The July fieldwork was conducted on 13th-16th July inclusive
    Business Cycle Peaks & Troughs
    Amárach Research Economic Recovery Index
  • 3. A Matter of Measurement
    Every month we survey a representative sample of 1,000 adults online and ask them to tell us which statement ‘best describes the economic situation in Ireland right now’
    Each statement corresponds to a different stage in the economic cycle
    May 2009
    Amárach Research Economic Recovery Index
  • 4. A Matter of Measurement
    There was a significant increase in the percentage of adults who feel that the economic situation in Ireland has worsened in July
    Amárach Research Economic Recovery Index
  • 5. Economic Recovery Index
    Using the answers to the survey we have created the Economic Recovery Index, which ranges from 0 to 100 (0 = worsening recession; 100 = back to peak)
    The ERI improved significantly between April and June, but fell back in July
    100
    0
    April
    May
    June
    July
    Amárach Research Economic Recovery Index
  • 6. Other Sentiment Indicators from ERI Survey
    Percent of adults who agree with each statement: June and July 2009
    Amárach Research Economic Recovery Index
  • 7. About Amárach
    Amárach Research is a full service market research agency
    The questions for the Economic Recovery Index are run on our monthly online omnibus survey of 1,000 adults
    Keep up with Amárach’s thinking by subscribing to our free fortnightly ezine: ConsumerForesight
    More information at:www.amarach.com
    Check out our blog here:www.amarachresearch.blogspot.com
    Amárach Research Economic Recovery Index
  • 8. Amárach Contact Details
    Gerard O’Neill - ChairmanSylvia Langtree - DirectorAmárach Research11 Kingswood Business CentreCitywest Business Campus
    Dublin 24
    T. (01) 410 5200
    E. gerard.oneill@amarach.comsylvia.langtree@amarach.com
    W. www.amarach.comB. amarachresearch.blogspot.com
    May 2009
    Amárach Research Economic Recovery Index