Thank God It's ... Sunday?

Thank God It’s ... Sunday? The influence of day of week on subjective wellbeing Gerard O’Neill, Amárach Research November 2009 Economic Psychology Ireland © Amárach Research 1

Beginnings Early Bird Club 2

The Economic Recovery Index Approx. 1,000 Adults Every Month Economic Psychology Ireland 3

Economic Psychology Ireland 4

Emotional Measurement The Emotional Health Index is primarily a composite of the daily experiences of residents of each state. It includes one item that asks about prior history of diagnosed depression. With the remaining items, respondents are asked to think about yesterday, from the morning until the end of the day, and consider whom they were with, what they did, and how they felt. The index is based on responses to the following items: 1. Smiling or laughter 2. Learning or doing something interesting 3. Being treated with respect 4. Enjoyment 5. Happiness 6. Worry 7. Sadness 8. Anger 9. Stress 10. Diagnosed with depression Economic Psychology Ireland 5

Irish Solution (Since May) Economic Psychology Ireland 6

24/7 Composition of Surveys by Day of Week Economic Psychology Ireland 7

Thank God It’s ... U-Index = proportion of time a person spends in an unpleasant state (PATS = telephone version of DRM) A test of constant U-Index across days is rejected at 0.01 level. Almost half of the weekday-weekend difference in the U-Index can be accounted for by the different mix of activities that take place on the weekend. Economic Psychology Ireland 8

Getting Emotional Early Bird Club 9

How Was It For You? 70% Economy getting worse 60% Enjoyment Happiness 50% Stress 40% Worry Anxiety 30% Sadness 20% Pain 10% Anger May June July August September October Economic Psychology Ireland 10 10

Something for the Weekend 70% Economy getting worse 60% Enjoyment Happiness 50% Stress 40% Worry Anxiety 30% Sadness 20% Pain 10% Anger Monday Tuesday Wednesday Thursday Friday Saturday Sunday Economic Psychology Ireland 11 11

We are happier on Sundays than other days of the week.* We are less anxious on Sundays than other days of the week.* We feel more stressed on Wednesdays than other days of the week.* Day of week does not appear to influence levels of sadness, anger or pain. And even though day of week does not appear to influence enjoyment ... Early Bird Club 1295% confidence interval *

Enjoy the Weekend! But Not Too Much! Economic Psychology Ireland 13

Amárach Research 11 Kingswood Business Centre Citywest Business Campus Dublin 24 T. (01) 410 5200 E: gerard.oneill@amarach.com gerard.oneill@ W. www.amarach.com Economic Psychology Ireland B: www.turbulenceahead.com 14

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Thank God It's ... Sunday?

by Amárach Research on Nov 08, 2009

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